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nraLlng AlLrnaLlv SLraLgl
W ormulaLlon of corporaL lvl alLrnaLlv
LraLgl of a global buln ar dlffrnL from
Lho of domLlc company
W CaLgorl of corporaL lvl LraLgl
SLablllLy LraLgl SuLalnabl LraLgl
rowLh LraLgl lnLrnal growLh concnLraLlon
LraLgl mrgr Lakovr/acqullLlon vrLlcal
lnLgraLlon
8LrnchmnL LraLgl Lurnaround capLlv
company LranformaLlon dlvLmnL and llquldaLlon
ComblnaLlon LraLgl
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W acLor lnflunclng lL
MarkL nLry and markL conLrol coL
roducL and communlcaLlon adapLaLlon coL ar
hlgh
opulaLlon and lncom lz and growLh ar hlgh ln
Lh lnlLlal counLrl chon
uomlnanL forlgn flrm can Labllh hlgh barrlr
Lo nLry
CorporaL lvl LraLgl of a global
buln
W AfLr dcldlng Lo nLr a markL Lh company can adopL any of Lh
followlng
l) lndlrcL porLlng
ll) ulrcL porLlng
lll) Llcnlng
lv) !olnL vnLur
v) ulrcL lnvLmnL
vl) AcqullLlon
vll) roducLlon harlng
vlll) ManagmnL conLracL conLracLlng Lh managmnL LalnL for
Lh pclflc Llm Lo arn proflL
l) 1urnky opraLlon conLracL for Lh conLrucLlng faclllLl ln
chang for a f
Mod of lndlrcL LporLlng
W uomLlc bad porL 8uy Lh producL and
porL Lhm Lo varlou counLrl
W uomLlc bad porL agnL agnL
ngoLlaL wlLh Lh domLlc producr and
forlgn purchar of porL
W CoopraLlv organlzaLlon no of producr
produclng Lh am producL coopraL
W LporL managmnL company Lh company
manag Lh porL by charglng a f
ormulaLlon of alLrnaLlv buln
unlL lvl LraLgl
l) Low coL ladrhlp LraLgy locaLlng Lh flrm clo Lo raw
maLrlal g u[araL ord 1aLa
ll) ocu or nlch LraLgy
1rannaLlonal companl formulaL pclflc LraLgl for pclflc
markL 1nC prad ouL Lhlr opraLlon ln many counLrl
uLalnlng hlgh lvl of local rponlvn g nLle
lnLrnaLlonal and naLlonal corporaLlon apply Lh am LraLgy ln
a numbr of counLrl an nLrprl LhaL manag producLlon or
dllvr rvlc ln mor Lhan on counLry g Mcuonald'
lll) ulffrnLlaLlon LraLgl dlffrnLlaL Lh producL pollcl prlc
pollcl rvlc pollcl from counLry Lo counLry and from
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lv) Cffnlv LraLgl
v) ufnlv LraLgl
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unlL lvl LraLgl conLd
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by 8MW and Lhn lllng lL
l) ALLacklng compLlLor' LrngLh
ll) ALLacklng compLlLor' wakn
lll) SlmulLanou aLLack on many fronL
lv) Lndrun offnlv
v) urllla offnlv LraLgl
vl) rmpLlv LraLgl
v) ufnlv LraLgl
l) roLcLlng company' compLlLlv polLlon
ll) lrL movr advanLag
MulLlnaLlonal LraLglc markL
porLfollo (Parrll and klffr)
W SLraLglc plannlng k Lo maLch markL
wlLh producL and oLhr corporaL rourc
wlLh a vlw Lo LrngLhn and analyz
LraLgl
lnvL/
row
lnvL/
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uomlnaL/
dlvL/[olnL
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y
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ParvL/
dlvL
Combln/
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Plgh
Low
Low
CompLlLlv
LrngLh
SLraLglc alLrnaLlv
W ulffrnL klnd of grand LraLgy alLrnaLlv
SLablllLy LraLgl
rowLh LraLgl
8LrnchmnL LraLgl
ComblnaLlon LraLgl
Stability strategies
l) SLablllLy Lhrough dlvrlflcaLlon
ll) SLablllLy Lhrough mlnor funcLlonal LraLgl
1hl LraLgy can b of flv Lyp
a) MalnLnanc of LaLu quo uLalnabl growLh LraLgy l ay Lo
malnLaln
b) au/rocd wlLh cauLlon LraLgy companl obrv Lh
racLlon ln Lh markL and procd ln accordanc wlLh polLlv
racLlon g Sony launchlng lpad
c) no chang LraLgy conLlnu Lh am LraLgy unLll Lh lnLrnal
and Lrnal nvlronmnL rmaln mor or l Lh am
d) roflL LraLgy alm Lo malnLaln am lvl of LraLgy g
booLlng of al rduclng opraLlng pndlLur
rowLh LraLgl
W lnLrnal growLh
Achlvd Lhrough lncralng Lh flrm' producLlon
capaclLy mploy and al
W ConcnLraLlon LraLgl
1h LoLal fforL of Lh flrm ar concnLraLd on a
llmlLd comblnaLlon of cuLomr group
cuLomr funcLlon alLrnaL Lchnologl and
producL g Lurka vacuum Clanr addd nw
faLur
SlcLlon of Lh bL alLrnaLlv
LraLgy
W 8C
W L nlncll MaLrl
W ulrcLlonal ollcy MaLrl