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Theo google cho bit pagerank h s dng phn nh quan trng ca trang web cn phi c xem xt qua hn 500000 bin v hn 2 t thut ng. Khi cc cng c c ngi dng s dng trong mc ch hng ngy th cc trang web c nhn, cng ty, cc trang thng mai in t mun c c th hng cao v ny sinh ra SEO.

SEO (vit tt ca ch Search engine optimzation) l qu trnh bn gia tng s hin th ca website trn cng c tm kim thng qua cc kt qu hin th t nhin (khng tr tin). Hay ni mt cch n gin SEO l tp hp cc phng php gip website ca bn c th hng cao trn cc kt qu ca search engine. Kho st Crawl : l cch search engine tham quan, thu thp thng tin trn website ca bn. Search engine c nhng con b (spider hay crawler) c lp trnh c th t ng theo cc lin kt(link) m n cc website khc nhau, thu thp v nh gi cc thng tin trn website . Lu tr - Index : l giai on search engine lu li thng tin sau khi crawl. Vi khi lng lu tr v hn, cc search engine c th cha hng t kt qu lin quan. Phn tch Analysis : giai on ny search engine s lm vic trn cc d liu m n thu thp c. Sau tnh ton lin quan ca d liu so vi yu cu ca ngi dng. Kt qu - Results : Cc kt qu lin quan s c hin th trong giai on ny. Nhng kt qu lin quan thng c sp pha trn, cao hn nhng kt qu t lin quan. Mc d khng phi lc no cc kt qu cng tho mn c yu cu ca ngi tm kim. Nhng cho n hin nay, ngi dng kh hi lng vi nhng g m search engine tr v.

Trong bc phn tch ca my tm kim c xc nh da vo s tng hp ca cc lin kt, text, v phn hi kin ngi dng.