AN APPROACH TO DESIGN A TRAINING COURSE ON INTELLECTUAL PROPERTY RIGHTS FOR SMEs: APPLICATION OF THE ADDIE MODEL

Delivered by RAHIM JABBAR

July 2009

Table of Contents

Knowledge Contents of IPR Designing A Training Course by Applying the ADDIE Model

KNOWLEDGE CONTENTS OF IPR (1)

Major Types of Most Common IPR
Patents Trade Marks Copyrights Geographical Indications Industrial Designs Utility Models Trade Secrets Domain Names

Source: WIPO,2005

KNOWLEDGE CONTENTS OF IPR (2)

Legal Protection Process for Major IPR
Patenting Process Protecting Trade Marks Protecting Copyrights Registering Geographical Indications Protecting Industrial Designs Protecting Trade Secrets Protecting Domain Names

Source: WIPO,2005

KNOWLEDGE CONTENTS OF IPR (3)

Overcoming Legal Disputes Over IPR
What to expect Prevention is better than legal battles

Source: WIPO,2005

BASIC PRINCIPLES OF DESIGNING A TRAINING COURSE: THE ADDIE MODEL

ADDIE Model Diagram

ANALYSE

IMPLEMENT

EVALUATE

DESIGN

DEVELOP

Source: Encyclopedia of Curriculum, 1995

The ADDIE model - Analyze

Needs analysis
What are the needs of the participants? (SMEs)
Lack Skill, Knowledge Flawed Environment Improper Incentives Unmotivated Employees

The ADDIE model - Analyze

Task analysis
What are the tasks that the participants need to do effectively in order to be able to do their job?
What competence that the participants (SMEs) would develop Course specifications

The ADDIE model - Design

Decide on instructional strategy activities & methodologies Learning outcomes - how met?
Prerequisites Enabling objectives Terminal objectives

Assessment

10

The ADDIE model - Develop

Select delivery modes (lecture/interactive discussions, etc.) Produce instructional materials
Select relevant topics Programming/Writing

Assemble/Acquire topics & instructional materials Produce supporting materials Review and Revise
11

The ADDIE model Implement

Install and try training materials Conduct the Training Review and refine

12

The ADDIE model - Evaluate

Formative Summative Review and Refine

13