Adele Burton 1011 xq7 building Taylorson Street South Salford M5 3FY Telephone: 07917841181 Email: aburton17@hotmail.co.

uk Skills/ Abilities
Knowledge of the food and drink industry, proven by representing clients such as Shepherd Neame, Bennett Opie and Asahi Assisted on the marketing campaign for Asahi, heavily involved in the product launch of the new Japanese Beer Worked alongside Shepherd Neame on brand management for beers, confidently targeted specific media in order to ensure coverage for ales such as Spitfire and Bishops Finger Developed outstanding relationships with key consumer editors for Bennett Opie luxury food items, worked on press packs and seasonal promotions/ competitions Raised the public profile and therefore bookings at Marston Hotels through press releases, sample invitations and maintaining relationships with key journalists Confident in representing the tourist industry including working with Leeds Castle, premier tourist attraction to communicate with the audience about events such as ballooning, birds of prey and seasonal firework displays Extensive knowledge of creating, marketing, arranging and delivering events to a very high standard Direct experience of dealing with press and promoters, proven by working on In the City and Manchester International Festival Head hunted for Press Officer role at Manchester International Festival, 2011 Outstanding track record in the coordination of events, venues, employees, clients and suppliers Experienced in writing press releases to a high standard, have worked alongside Barr Soft Drinks when introducing new products Experience of obtaining free venues, guest speakers and resources from working within the not for profit sector Shows keen interest in media and social networking, passionate about PR and events management following companies on social networking sites Has extensive knowledge of employer engagement and the ability to network Fast paced, hardworking and has the ability to multi task

Employment History Event & Communication Coordinator Education Business Solutions (Sep 08 to date)
Events: Sustainable events, product launches, seminars, conferences, training sessions, working with clients such as Manchester United, Manchester Airport and Mint Hotel to raise awareness of products Working in partnership with Skills Solutions on Apprenticeship events Involved in the marketing, arranging, delivering/ facilitating of events Direct contact with external links, communicate all events to target audience Responsible for managing client briefs, facilities management, client coordination and budget management Press Releases: Worked alongside Barr Soft Drinks on product launch New innovative products within company linked to educational packages for students Promotion of events within EBS for example sustainable challenges, eco house challenges Involved in targeting chamber of commerce to communicate with audience Heavily involved in writing for the company newsletter about new programmes Pitches and Proposals: Experience in pitching for new clients, won Manchester City Council contract to deliver programmes for schools and businesses in the NW Confident in writing client proposals and involved with cross company marketing strategies Always forthcoming in new business ideas

Experienced in selling/ pitching to new clients currently selling to schools in the Manchester area about new products and programmes

Events Development Officer - Kent County Council (May 08 - Sept 08)

Events: Coordination of corporate events, conferences, training courses, social functions, Handling venues, marketing, programme coordination, bookings, budget and suppliers Researching and booking guest speakers, key note speakers etc Campaigns: Online marketing campaigns Press Releases/ writing: Council newsletter In house promotion of different events inclusive of Christmas party

Kent Top Temps - PA/admin (Aug 05 - April 08)

Provided PA assistance to PA of company Worked confidently on IT systems Provided excellent customer service skills, including on the telephone

Edwards Harvey Public Relations Company - Junior Account Exec (Sep 04 - Aug 05)
Events: Product launch of Asahi Japanese Beer Set up of sample show rounds for Marston Hotels Set up of events for tourist attractions such as leeds castle Corporate events and showcasing Creating press packs

Press Releases: Researching and writing for Shepherd Neame, Asahi, Leeds Castle and Marston hotels. Communicating with audience about events and new products eg. Firework display at Leeds Castle and new pickles/ chutney Confident in attracting favourable, media attention and building public image Pitches, Proposals and Campaigns: Online media and tv coverage for Leeds Castle, this improved credibility and built on relationships Media campaigns including in house news letters, competitions etc

Volunteering: In the City - music festival: Artist liaison role, dealing with magazines such as Kerrang Manchester International Festival - Press Officer, creating press packs, dealing with journalists at shows and performances Education
1997 - 2002 Invicta Grammar school - 9 GCSEs and 2 half GCSEs all grades A* - C 2002 - 2004 Oakwood Park Grammar School - 4 A levels including Business Studies, Psychology, Sociology and General Studies 2005 - 2008 Manchester Metropolitan University - BA Hons Events Management References available on request