TEAM

PVR CINEMAS

CASE OVERVIEW
Problem analyses

Market survey
Identify the problem Work on alternatives. implementation

MILO.. The real energy booster.

TARGET
YOUTH S AND CHILDRENS

PRODUCT NESTLE MILO

strategies Proper marketing strategies. a).Media b).hoarding and Boarding. c).BTL,etc d).Provide samples e).Word of mouth

REBRANDING STRATEGIES Change of ingredience. Different flavor. Packaging in tetra pack. Gifts for small kids Tins and cans. Competitions

CONCLUSION CONCLUSION Keeping youth and children as the CONCLUSION target, Milo can use the above strategies to rebrand it product and capture the market and become the market leader.