(2) 6a sy om wo en @) (3) oy 32) (58) (56) United States Patent ‘cofield et al. SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT BASED ON MOBILE DEVICE TRAVEL PATTERNS, Inventors: Christopher L. Seofild, Seattle, WA (US); Elmore Eugene Pope, Sammamish, WA (US); Brad E. Marshall, Bainbridge Island, WA (US); Erle B. Merritt, Soatle, WA (US) Assignee: Amazon Technologies, Ine. Reno, NV (ws) Notice: Subject to any disclaimer, the term ofthis pateat is extended of adjusted under 35 USC. 154(b) by 709 days. Appl. No 11/693,363 Filed: Mar. 29, 2007 Related U.S. Application Data Continuation-in-part of application No, 11/685,849, filed on Mat. 8, 2007 Int. Cl. Hosw 200 (2009.01) G60 3000 (2006.01) Hosta 382 (2008.01) us.cl. 455/456.1; 455/414, 1; 455/456.3; “osil4.71 Fleld of Classification Sear 455/814], 455/4142, 456.15 705/14 See application file for complet search history. References Cited USS. PATENT DOCUMENTS 614336 A 1172000 Preston eta S38317 BL |1 2002 Glonkian GSOLKSS BL 102002 Cucliski 'US00807346081 (10) Patent No.: US 8,073,460 BI (35) Date of Patent: Dee. 6, 2011 6.801.778 B2 102004 Koorapaty 6'806.890 B2 102004, Panasik 200210002508 A1* 1/3002. Engel etal 705726 20020050027 A1* $2002 De Moesloose eta... 340/539) 20020077130 A1* 62002 Owensby 455465, DOODOLLIIS4 AL 82002 Elderng el 20020183050 At 122002 Noveen etal 20080126150 AL 7/2003 Chan 200310200128 1* 102003 Doherty mosis Dootons4s™ AL* 32004 Cochran eal Tasid 20080127217 A 772004 Aoki etal (Coutinved) (OTHER PUBLICATIONS US. Appl. No, 114683,849, filed Mar 8, 2007, (Continved) Nick Corsara Assistant Examiner — Bd Rianne Plata 74) Atornes, Agent. or Firm — Robert C. Meyertons, Hood, Kivlin, Kowert & Goetze, PC Primary Examiner Kower on Mobile device users may be tracked either via mobile-signal ‘ciangulation or via Global Positioning Satellite information A mobile deviee user’ recent movements may be analyzelto determine tails or walle pattems for device user among various locations, Mobile device wail information, ether for an individual user or aggregated for muliple users. may be ‘analyzed to determine a next destination for the user. Flee {monic advertising conten, seh as advertisements, coupons andlor other communications, assoctated with the next dest- ‘ation may be seat toa electro device likey tbe viewed by the mobile device user. Additionally, the identity of the sobile device user may be knowin and the advertisements oF coupons may be tailored according to demographie informs ‘ion garding the mobile device use. In addition, destina- tions may be recommended to mobile device users based on the recent locations the users have Visited, ABSTRACT 36 Claims, 9 Drawing Sheets = => F i “ome segaUS 8,073,460 BI wwswure at Eaa Bee As Ge Be aoe oe ea ucarons Betis fle Se (ont ots onstage ha doosores2st Al 11/2006. Sprovier etal sonvooioas? Ale !12007 Bal 7ov209 cited by examinerU.S, Patent Dee. 6, 2011 Sheet 1 of 9 US 8,073,460 BL Trafic paliern analysis system 100 ‘waffc analysis e mobile service provider 168 teil information 180, Global Positioning Satelite(s) 130 ‘communication tower(s) 140 public display position device(s) 10 reporting logic, 150 mobile device(s) 110 FIG. 1