Unit 4: GREAT IDEAS Eureka: is the work used to celebrate the discovery.

( The Greek scholar Archimedes was happy and shouted " Eureka" when he discovered the water pushing. IDEAS is a though you create to improve something. STARTING UP: There are no new ideas => Understanding the system

Ex: we choose computer product: You want speed, cheaper, not too heavy High structure with new technology, nice design, long time battery, strength, Disagree because: High structure for design Can run more and heavy software Smaller, lighter, more function Producer have to improve to take care their customer.

Most of the best ideas are disccovered by accident => Disagree : you have to think/ research a long time for your problem and then you can discover in accident. EX: Eureka Isac Newton with the attraction of earth.

Research and Development is the key to great the business ideas. => Agree: when you concer in onething you have time and you will understand your system (..) clearly. EX: THP, TRibeco,

There is nothing wrong with coping and improving the ideas of the others

=> Non stop creative, cheaper product, Ex: iphone.

The best way to kill an ideas is to take it in to a meeting => Depend on kinds of meeting : brainstorming and assessment. ex:

What should companies do to encourage new ideas High price award Have Research and Development depart Brainstorming meeting Use the his or her name for the product Make gold list for new ideas

Article reading ( page 36/37)

Article 1 Perrari attraction Article 2 PepsiCo's sweet taste of success Article 3 Million Dollar Homepage