`````````````````````````````````````````````````````````````````````````````````````````````````````````````````````` QUESTIONNAIRE

Dear Respondents, We are doing a research project on strategic brand management onfairness-cream. Can you spend five minutes to answer the following questions? This study is for academic purpose only. No information shall be disclosed anywhere.

SECTION : A
1. 2. Which brands come to your mind when you think of fairness-cream? ____________________ Do you use fairness-cream? Yes 3. 4. 5. Yes 6. Yes 7. No

Which brand of fairness-cream was do you use? _________________________ Since how long are you using the above brand? _________________________ Are you aware of FAIR&LOVELY brand? No Do you use FAIR&LOVELYfairness-cream? No Please rate the importance that you associate for each of the following attributes to purchase a fairnesscreambrand. (1- least important, 5- very much important)

Attributes Brand Name Fairness Availability. Fragrance. Price Packaging Schemes Advertisements

8.

How do you describe the FAIR&LOVELY brand on the following criteria? (1- poor performance on the particular attribute, 5- strong performance) Attributes Brand Name Fairness Availability Fragrance. Price Packaging Scheme Advertisements 1 2 3 4 5

9. a. b. c. d. e. f. 10. a. b. c. d. e. f. 11. a. b. c. d. e.

Through which media you came to know about FAIR&LOVELYfairness-cream? Television. Hoarding. Magazine. Newspaper. Internet. Other _____ Which media you will prefer to have the information about the product? Television. Hoarding. Magazine. Newspaper. Internet. Other____ Which of the following fairness-cream you will prefer? Olay. Fair&Lovely. Ponds Boroplus Others _____

12. Which brand will you purchase if your current brand is not available in the market? a. Olay. b. Fair&Lovely. c. Ponds d. Boroplus e. Others _____

SECTION: B 1. 2. 3. Name: ______________________________________________________________ Age:_______ Gender: Male 4. 5. Female

Occupation: _____________________ Income: o >= 10,000 o 10,000 - 25,000 o 25,000 or more THANK YOU