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  • Charge Shoes Marketing

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    Ameya Shivaji Ambre
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    The marketing plan summarizes BOOTC's shoe charger product, which converts kinetic energy from footsteps into electrical energy. It outlines budgets and sales projections, identifying demographic and lifestyle target markets. BOOTC will position itself as a premium brand offering high quality and utility. The plan discusses pricing between Rs. 5990-9990 without discounts or credit. Promotion will include television, internet, and press advertising as well as customer and trade promotions. Finally, it performs a SWOT analysis and identifies strategies in Ansoff's Matrix.

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    Group 1 Marketing Management (2)

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    The marketing plan summarizes BOOTC's shoe charger product, which converts kinetic energy from footsteps into electrical energy. It outlines budgets and sales projections, identifying demographic and lifestyle target markets. BOOTC will position itself as a premium brand offering high quality and utility. The plan discusses pricing between Rs. 5990-9990 without discounts or credit. Promotion will include television, internet, and press advertising as well as customer and trade promotions. Finally, it performs a SWOT analysis and identifies strategies in Ansoff's Matrix.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    3 views12 pages

    Charge Shoes Marketing

    Uploaded by

    Ameya Shivaji Ambre
    The marketing plan summarizes BOOTC's shoe charger product, which converts kinetic energy from footsteps into electrical energy. It outlines budgets and sales projections, identifying demographic and lifestyle target markets. BOOTC will position itself as a premium brand offering high quality and utility. The plan discusses pricing between Rs. 5990-9990 without discounts or credit. Promotion will include television, internet, and press advertising as well as customer and trade promotions. Finally, it performs a SWOT analysis and identifies strategies in Ansoff's Matrix.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    MARKETING PLAN

    Shoe Charger BOOTC

    INTRODUCTION

    Electrical energy from peoples footsteps

    Kinetic energy to electric energy through a dynamometer

    BUDGETING
    Particulars ValuesRemark

    Advertisement R&D Profit/Unit TBD No.Ofunitsforbreakeven Sales Month1 month2 month3 Month4 Month5 Month6 Month7 Month8

    2,00,00,000 10,00,00,000 3,000 12,00,00,000

    40,000

    2,000 2,300 2,600 3,500 4,500 6,100 6,500 7,000

    Market Segmentation

    Demographic segmentation

    Work style/ lifestyle based segmentation

    Target Market

    Positioning

    It is a premium brand targeted at the people who are ready to pay for the added feature and the brand value of the product. We will also position the product as a utility product with a high quality and a high brand value.

    PRODUCT
    Product variety Quality
    Product

    Quality Packaging Quality

    Design Brand name and Logo Packaging Size Warranties Returns Services

    BOOTC

    PRICE

    List price

    The price of our product will vary from Rs. 5990-9990

    Discount

    No discounts will be provided

    Credit terms

    No credit sales

    Payment period

    Done on the spot.

    PLACE

    Delivery

    Safe, reliable and efficient delivery service

    Inventory

    City warehouses Regional mother warehouses

    Channel

    PROMOTION

    Sales promotion
    Costumer Trade

    sales promotion

    sales promotion

    Advertising

    Television Internet

    Public relations

    Press release

    SWOT ANALYSIS
    STRENGTHS Ease of use. Handy to carry. Easily marketable. Need of the hour product. Vendors for selling the product are readily available. High gross margin for the product. High acceptability for a technologically sound product in the market. WEAKNESS No alternate way of charging the charger battery. Masses who do not seek time to walk may not be able to use it.

    OPPORTUNITIES THREATS After a right amount of time it can be exported as well. Copied or similar products would be launched very soon in the Improvement in the product keeping in mind the customer demand grey market. Barrier to competitors is very low. is a necessity and with it customers would be bound with the company.

    ANSOFF MATRIX

    EXISTING PRODUCT

    NEW PRODUCT

    EXISTING MARKET

    MARKET PENETRATION

    PRODUCT DEVELOPMENT

    NEW MARKET

    MARKET DEVELOPMENT

    DIVERSIFICATION

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