SAMLL 8kAND ULS1ICNNAIkL

name of Lhe flrm ____________________

PeadquarLers of Lhe flrm ____________________

hone number ____________________

Lmall ld ____________________

1 What products or serv|ces does your f|rm prov|de?

____________________________________________________

2 What |s the current phase of your company?

a) lnLroducLlon

b) CrowLh

c) SLagnaLlon

d) uecllne

e) ulffers dependlng on Lhe Lype of producL

3 What |s the f|agsh|p product or serv|ce of your company?

_____________________________________________________

4 now d|d you pos|t|on the brand of the f|agsh|p product |n the m|nds of the pub||c?

____________________________________________________

S What |s the market share of th|s product?

a) Less Lhan 3

b) 8eLween 330

c) 8eLween 3070

d) More Lhan 70



6 Do you th|nk your customers are |oya| to you?

a) ?es mosL of Lhem

b) no 1hey are [usL oneLlme buyers

c) lew are loyal

7 nave you conducted a customer sat|sfact|on survey of your products among your customers?

______________________________________________

8 What |s your target c|ass?

a) upper class

b) upper mlddle class and above

c) Lower mlddle class and above

d) Lower class

9 What |s your current market?

a) urban people

b) Seml urban people

c) 8ural people

d) CLher ____________________________________

10 Why do you th|nk you have |oya| customers?

_____________________________________________

11 If you have adm|n|stered a customer sat|sfact|on survey have you made any product or serv|ce
changes?

a) ?es

b) no