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DESlGN lS THE PROPLEM
THE FUTURE OF DESlGN MUST PE SUST/lN/PLE
RosenfeId Media
BrookIyn, New York
Enter code DlTPDE for 15%
purchased from our site: http:JJrosenfeIdmedia.com
ii
Tabl c Ccntnts
T/PLE OF CONTENTS
How to Use This Book ix
Vhc Shculo Rao This Pcck? ix
Vhat's in This Pcck? x
Vhat Ccms with This Pcck? xiii
Vhy a Pcck ano Nct Just a PDF? xiv
FrequentIy Asked Ouestions xvii
Foreword xxv
!ntroduction xxix
CHAPTER 1
What !s SustainabiIity? 1
Vhat ls a Systms Prspctiv? 7
Divrsity ano Rsilincy O
Cntralizaticn ano Dcntralizaticn 6
Cccpraticn ano Ccmptiticn 2
Ecclcgical Vitality 24
Sccial Vitality 26
Financial Vitality 3O
/n Eccsystm c Stakhclors 33
/ Carul Palanc 36
CHAPTER 2
How !s SustainabiIity Measured? 39
Ycu Gt Vhat Ycu Masur 4O
Sccial Masurs 42
Envircnmntal Masurs 5O
Financial Masurs 57
Putting lt /ll Tcgthr 67
/ Pttr Vay? 77
T/PLE OF CONTENTS
iii
Tabl c Ccntnts
CHAPTER 3
What Are the Approaches
to SustainabiIity? 8C
Natural Capitalism 83
Craol tc Craol 94
Picmimicry O9
Li Cycl /nalysis 2
Sccial Rturn cn lnvstmnt 47
Th Natural Stp 54
Tctal Pauty 58
Sustainability Hlix 72
Othr Framwcrks 8O
Putting Thm /ll Tcgthr 82
Rouc
CHAPTER 4
DesiQn for Use 187
Usability 89
Simplicity Vrsus Clarity 93
/ccssibility 95
Maning 98
CHAPTER 5
DemateriaIization 2C7
Dsign cr E 2O9
Lss Rally ls Mcr 2
Vampir Pcwr 222
iv
Tabl c Ccntnts
T/PLE OF CONTENTS
CHAPTER 6
Substitution 225
Matrial Substituticn 226
233
PVC as a Tcxin 234
CHAPTER 7
LocaIization 24C
Th Pcwr c Lccal 24
ls Puying Lccal Rally th Pst? 244
CHAPTER 8
TransmateriaIization 249
Th Mtamcrphcsis c Transmatrializaticn 25O
Turning a Srvic intc a Prcouct 253
Vhat ls a Srvic? 259
CHAPTER 9
!nformationaIization 263
Snoing th Rcip 265
Taking th Rcip Ccncpt Evn Furthr 268
Rus
CHAPTER 10
DesiQn for DurabiIity 28C
Planno Obsclscnc-Th Dcwnall c Durability 282
Hcw tc Dsign Prcoucts cr Sustainability 289
T/PLE OF CONTENTS
v
Tabl c Ccntnts
CHAPTER 11
DesiQn for Reuse 3C4
Twc Typs c Rus 3O6
Think Lcng-Trm Us 3O7
Rcycl
CHAPTER 12
DesiQn for DisassembIy 315
Disassmbly, Stp by Stp 38
CHAPTER 13
CIose the Loop 329
Crat Tak-Pack Prcgrams 33O
Rivr ano Lak Eccncmis 333
lnoustrial Estats 335
CHAPTER 14
344
Extrapclat intc th Futur 345
vi
Tabl c Ccntnts
T/PLE OF CONTENTS
Rstcr
CHAPTER 15
DesiQn for Systems 356
Lvrag Pcints cr lntrvnticn 365
Vcrk rcm th lnsio Out 37
/ Nct /bcut Cauticn 375
Prccss
CHAPTER 16
!nnovatinQ SoIutions 389
Th Stratgic lnncvaticn Prccss 394
Th Stratgy Phas 4O
Th Dvlcpmnt Prccss 44
CHAPTER 17
MeasurinQ ResuIts 426
Glcbal Rpcrting Framwcrk 433
Palanco Sccrcaro 435
Othr Ratings ano Mtrics 436
Labl Typs 44O
Rval Rating Systm 443
CHAPTER 18
DecIarinQ ResuIts 449
LOH/S 45
Grn Gaug 452
T/PLE OF CONTENTS
vii
Tabl c Ccntnts
Ccnscicus Ccnsumrs 455
Cultural Crativs 457
Vhat ls Markting? 458
Vhat tc Say (ano Nct) 463
CHAPTER 19
ConcIusion 482
APPENDlX A
Super Summary and CheckIists 488
Pasic Chcklist 489
Dtailo Chcklist 49O
APPENDlX B
Resources 498
Pccks 499
/rticls 5O2
Onlin Dccumnts 5O2
Vb Sits 5O3
!ndex 51C
AcknowIedQments 529
Photo and !IIustration Credits 532
About the Author 534
HOV TO USE THlS POOK
ix
Hcw tc Us this Pcck
Who ShouId Read This Book?
I bel i eve that desi gn i s how we change the
worl d. Desi gners are i ncredi bl y opti mi sti c
peopl ebel i evi ng that they can, absol utel y,
change the worl d f or the better. However,
even wi thout a desi gn background or edu-
cati on, i t doesn t mean you don t or can t
make change i n the worl dand change f or
the better.
Thi s book was wri tten f or the desi gner i n al l
of us. Whi l e i t i s pri mari l y targeted at those
who cal l themsel ves desi gners, i t doesn t
use any desi gn j argon and i s j ust as hel p-
f ul to engi neers, managers, students, and
anyone who wants to bui l d a better, more
sustai nabl e worl d. Whether you are i nvol ved
wi th the creati on of products, servi ces, on-
l i ne experi ences, events, envi ronments, or
mechani sms that dri ve systems (l i ke the
economy), understandi ng sustai nabi l i ty i s-
sues, f rameworks, and strategi es can hel p
you create better sol uti ons.
x
Hcw tc Us this Pcck
Thi s book won t make you an expertonl y
experi ence and ti me can do that. However,
i t s desi gned to hel p you get acquai nted
qui ckl y wi th state-of -the-art methods i n the
sustai nabi l i ty domai ns and to put you f ar out
i n f ront of most of your peers.
What's in This Book?
Thi s book i s a summary of what I f eel are
the most i mportant approaches and aspects
of sustai nabl e desi gn. I t doesn t cover every-
thi ng and i t onl y goes i nto so much depth.
However, i t shoul d serve not onl y as a good
i ntroducti on, but al so hel p peopl e put sus-
tai nabl e desi gn practi ces i nto thei r work, no
number of references and resources that wi l l
serve as great next steps as readers deci de to
expl ore more.
xi
Hcw tc Us this Pcck
-
ti ons: Reduce, Reuse, Recycl e, Restore, and
Process.
wi th advi ce and exampl es f or maki ng better
strategi es regardi ng sustai nabl e sol uti ons.
Section 1: Reduce
Thi s secti on, Reduce, f ocuses on the strat-
egi es f or reduci ng materi al and energy i m-
or redesi gni ng anythi ng because reduci ng
these i mpacts i s i mperati ve.
Section 2: Reuse
The two chapters i n thi s secti on focus on
strategi es f or maki ng sol uti ons (products,
servi ces, envi ronments, or mechani sms) l ast
xii
Hcw tc Us this Pcck
Section 3: RecycIe
Just because somethi ng i s recycl abl e, that
doesn t mean i t s actual l y recycl ed. There
are several strategi es f or devel opi ng prod-
ucts to be more easi l y recycl ed that both
recl ai m as much resi dual val ue as possi bl e
and prevent vi rgi n materi al s f rom needl essl y
bei ng used.
Section 4: Restore
Devel opi ng a more sustai nabl e product
or servi ce i s i mportant, but i t s often not
enough. Asi de f rom reduci ng the i mpact our
acti vi ti es have on the f uture, we have a l ot of
work l eft i n order to correct f or the i mpacts
we ve had i n the past. Thi s secti on descri bes
how we need to rethi nk systems i n order
to have posi ti ve resul ts, rather than merel y
reduci ng our negati ve resul ts.
xiii
Hcw tc Us this Pcck
Section 5: Process
Once we have an understandi ng of the strat-
egi es we can use, we need to understand
how to put them i nto the processes we uti -
l i ze every day. These three chapters descri be
how easi l y sustai nabi l i ty can be i nserted i nto
processes we al ready use, how to measure
our resul ts, and how to tal k to other peopl e
about them.
What Comes with This Book?
Thi s book s compani on Web si te ( rosen-
feIdmedia.comJbooksJsustainabIe-designJ)
contai ns poi nters to usef ul sustai nabl e de-
si gn resources that I ve f ound and wri tten.
I t i ncl udes a cal endar of my upcomi ng tal ks
and a pl ace f or you to engage i n di scussi on
wi th others who are i nterested i n sustai n-
abl e desi gn. We expect to post i nformati on
on new sustai nabl e desi gn-rel ated resources
and speci al di scounts f or rel ated appl i cati ons
as they become avai l abl e. You can keep up
xiv
Hcw tc Us this Pcck
wi th the si te by subscri bi ng to i ts RSS f eed
( feeds.rosenfeIdmedia.comJsustainabIe-de-
signJ).
We ve al so made the book s di agrams,
screenshots, and other i l l ustrati ons avai l abl e
under a Creati ve Commons l i cense f or you
to downl oad and use i n your own presenta-
ti ons. Unf ortunatel y, these don t i ncl ude
certai n i mages we ve onl y recei ved permi s-
si on to pri nt f or copyri ght reasons (such as
the photos of cars or other exampl es). You l l
di agrams i n Fl i ckr (
rosenfeIdmedia).
Why a Book and Not Just a PDF?
Any book about sustai nabi l i ty runs the ri sk
of not practi ci ng what i t preaches. I t s a f ai r
questi on to ask why thi s i nf ormati on i s i n a
book at al l why i t requi res paper, pri nti ng,
bi ndi ng, and transporti ng to be eff ecti ve.
Why can t i t be di stri buted and consumed
xv
Hcw tc Us this Pcck
el ectroni cal l y? The answer i s that i t coul d.
I n f act, i t i s. Thi s book i s avai l abl e as a
rosenfeIdme-
dia.com.
Why then a book as wel l ? The answer i s
si mpl e. I n order to be eff ecti ve, i nf ormati on
sti l l so sati sf yi ng to most peopl eand es-
peci al l y desi gnerswho pref er to purchase
and read a book. Of ten, i t s more tangi bl e,
and the materi al seems more real .
I n addi ti on, many readers sti l l val ue physi -
cal products more than vi rtual ones. We sti l l
expect vi rtual products to be f ree (or mostl y
so) and physi cal products to cost somethi ng.
Al though the val ue of the i nf ormati on con-
tai ned i n both i s the same, we val ue each
medi um di ff erentl y i n both economi c and
emoti onal terms. Wi th the actual pri nted
book, you can dog-ear i t, wri te notes, and
hi ghl i ght passages. However, you can store
xvi
Hcw tc Us this Pcck
the di gi tal edi ti on easi l y on your hard dri ve
and keep i t wi th you everywhere you go, use
search and backup f eatures, and share i t (but
pl ease don t go crazy or my publ i sher won t
ask me to wri te many more books). Peopl e
can grab a book off a bookshel f , i nstead of
l ooki ng f or the PDF on a backup dri ve two
years f rom now.
The sal es of each edi ti on wi l l gi ve us val u-
abl e data as to how wi l l i ng peopl e are to
embrace f ul l y-di gi tal publ i shi ng and how vi -
abl e i t mi ght be to publ i sh wi thout paper i n
the f uture. Perhaps our pref erences wi l l shi f t
and books wi l l pri mari l y be el ectroni c f ai rl y
soon. Thi s woul d certai nl y i mprove thei r
envi ronmental i mpact.
FREOUENTLY
/SKED OUESTlONS
xvii
Fruntly /sko Ousticns
What is sustainabiIity?
S
pag xxx.
FREOUENTLY
/SKED OUESTlONS
xviii
Why does beinQ sustainabIe cost
moreor does it?
S pags 229 ano 246.
!s cIimate chanQe proven?
FREOUENTLY
/SKED OUESTlONS
xix
www.cIi-
matecrisis.net
What's a carbon footprint?
FREOUENTLY
/SKED OUESTlONS
xx
www.cIimatecrisis.net
Are hybrids reaIIy better than other
cars?
FREOUENTLY
/SKED OUESTlONS
xxi
S pag 34.
!s nucIear power a more sustain-
abIe enerQy option?
S pag 52.
FREOUENTLY
/SKED OUESTlONS
xxii
What can ! do to become more
sustainabIe?
FREOUENTLY
/SKED OUESTlONS
xxiii
www.cIimatecrisis.netJtakeaction
www.wecansoIveit.orgJcontentJaction.
As a desiQner, what can ! do to
make the worId more sustainabIe?
FREOUENTLY
/SKED OUESTlONS
xxiv
S pag 453.
xxv
Fcrwcro
FOREVORD
xxvi
Fcrwcro
FOREVORD
xxvii
Fcrwcro
FOREVORD
xxviii
Fcrwcro
FOREVORD
Dsign ls th Prcblm by Nathan Shorc
Rcsnlo Moia, 2OO9; vrsicn .O
xxix
lntrcoucticn
lntrcoucticn
xxx
lntrcoucticn
What ls SustainabiIity7
xxxi
lntrcoucticn
www.saatchis.comJbirthofbIue
xxxii
lntrcoucticn
www.sustainabiIitydictionary.com
xxxiii
lntrcoucticn
xxxiv
lntrcoucticn
xxxv
lntrcoucticn
Part of the ProbIem or Part of the
SoIution7
xxxvi
lntrcoucticn
xxxvii
lntrcoucticn
xxxviii
lntrcoucticn
xxxix
lntrcoucticn
xI
lntrcoucticn
xIi
lntrcoucticn
H|eap r1 !|ile||ts
xIii
lntrcoucticn
H|eap r1 !|ile||ts (ttr|irae1)
xIiii
lntrcoucticn
H|eap r1 !|ile||ts (ttr|irae1)
xIiv
lntrcoucticn
CH/PTER
Vhat ls
Sustainability?
Vhat ls a Systms Prspctiv? 7
Divrsity ano Rsilincy O
Cntralizaticn ano Dcntralizaticn 6
Cccpraticn ano Ccmptiticn 2
Ecclcgical Vitality 24
Sccial Vitality 26
Financial Vitality 3O
/n Eccsystm c Stakhclors 33
/ Carul Palanc 36
1
2
Chaptr
Vhat ls Sustainability?
3
Chaptr
4
Chaptr
5
Chaptr
6
Chaptr
7
Chaptr
What !s a Systems Perspective?
8
Chaptr
9
Chaptr
F!GURE 1.1.
WorId popuIation.
10
Chaptr
Diversity and ResiIiency
11
Chaptr
12
Chaptr
13
Chaptr
14
Chaptr
15
Chaptr
16
Chaptr
CentraIization and DecentraIization
17
Chaptr
18
Chaptr
19
Chaptr
20
Chaptr
21
Chaptr
Cooperation and Competition
22
Chaptr
23
Chaptr
24
Chaptr
EcoIoQicaI VitaIity
25
Chaptr
26
Chaptr
www.miIIenniumassessment.org
SociaI VitaIity
27
Chaptr
28
Chaptr
29
Chaptr
30
Chaptr
FinanciaI VitaIity
31
Chaptr
32
Chaptr
33
Chaptr
An Ecosystem of StakehoIders
34
Chaptr
35
Chaptr
36
Chaptr
A CarefuI BaIance
37
Chaptr
38
Chaptr
CH/PTER 2
Hcw ls
Sustainability
Masuro?
Ycu Gt Vhat Ycu Masur 4O
Sccial Masurs 42
Envircnmntal Masurs 5O
Financial Masurs 57
Putting lt /ll Tcgthr 67
/ Pttr Vay? 77
39
40
Chaptr 2
Hcw ls Sustainability Masuro?
You Get What You Measure
41
Chaptr 2
42
Chaptr 2
SociaI Measures
43
Chaptr 2
44
Chaptr 2
45
Chaptr 2
46
Chaptr 2
TABLE 2.1: 2CC8 OuaIifyinQ and RatinQ Criteria from
HiQhwater Research
GOOD COMPANY
ENV!RONMENTAL
SOC!AL
LEADERSH!P
COMMUN!TY
CUSTOMERS
EMPLOYEES
PRODUCT AND SERV!CES
SUPPLY CHA!N
WOMEN AND CH!LDREN
D!VERS!TY
MATER!ALS
ENERGY
WATER
CL!MATE
47
Chaptr 2
48
Chaptr 2
49
Chaptr 2
50
Chaptr 2
EnvironmentaI Measures
51
Chaptr 2
52
Chaptr 2
|tmple: 8atler |twer
53
Chaptr 2
Pros
|tmple: 8atler |twer (ttr|irae1)
54
Chaptr 2
Cons
55
Chaptr 2
56
Chaptr 2
57
Chaptr 2
FinanciaI Measures
58
Chaptr 2
59
Chaptr 2
60
Chaptr 2
61
Chaptr 2
62
Chaptr 2
F!GURE 2.1. 2
GNP vs. GP!.
63
Chaptr 2
|r|er|e1 Kt||tm |ire
64
Chaptr 2
|r|er|e1 Kt||tm |ire (ttr|irae1)
65
Chaptr 2
66
Chaptr 2
www.
9.
67
Chaptr 2
PuttinQ !t AII ToQether
68
Chaptr 2
F!GURE 2.2
Paper or pIasticthe eternaI question.
LEFT !MAGE:
rosenfeIdmedia/325898646C
R!GHT !MAGE:
rosenfeIdmedia/3258159681
69
Chaptr 2
Paper PIastic
One camp contends that paper bags are bet-
ter because they re bi odegradabl e and don t
rel y sol el y on petrol eum products f or thei r
manuf acture. They al so cl ai m that paper
bags don t pose as much of a danger to wi l d-
70
Chaptr 2
probl em, i n actual i ty
4
). So paper bags must
be better.
www.
timesonIine.co.ukJtoIJnewsJenvironmentJarticIe3508263.ece.
71
Chaptr 2
72
Chaptr 2
73
Chaptr 2
74
Chaptr 2
75
Chaptr 2
Paper Cup Ceramic Mug GIass
76
Chaptr 2
77
Chaptr 2
A Better Way?
78
Chaptr 2
79
Chaptr 2
CH/PTER 3
Vhat /r th
/pprcachs tc
Sustainability?
Natural Capitalism 83
Craol tc Craol 94
Picmimicry O9
Li Cycl /nalysis 2
Sccial Rturn cn lnvstmnt 47
Th Natural Stp 54
Tctal Pauty 58
Sustainability Hlix 72
Othr Framwcrks 8O
Putting Thm /ll Tcgthr 82
80
81
Chaptr 3
Vhat /r th /pprcachs tc Sustainability?
82
Chaptr 3
84
Chaptr 3
85
Chaptr 3
86
Chaptr 3
87
Chaptr 3
AJ_
May2005.pdf
88
Chaptr 3
89
Chaptr 3
90
Chaptr 3
Hr !pes t| Cpi|l
91
Chaptr 3
Hr !pes t| Cpi|l (ttr|irae1)
92
Chaptr 3
93
Chaptr 3
95
Chaptr 3
96
Chaptr 3
97
Chaptr 3
98
Chaptr 3
99
Chaptr 3
100
Chaptr 3
101
Chaptr 3
102
Chaptr 3
103
Chaptr 3
104
Chaptr 3
105
Chaptr 3
www.mbdc.comJ
c2cJ
|tr1 Ht1el
F!GURE 3.3
Ford's ModeI U concept car.
TOP !MAGE:
rosenfeIdmedia/325816C217
BOTTOM !MAGE:
106
Chaptr 3
|tr1 Ht1el (ttr|irae1)
107
Chaptr 3
108
Chaptr 3
110
Chaptr 3
111
Chaptr 3
112
Chaptr 3
113
Chaptr 3
114
Chaptr 3
The DesiQn SpiraI
www.biomimicry.net
115
Chaptr 3
DistiII the design function
TransIate
s
s
Discover
e
s
EmuIate s
solutions
designs
s
to e
EvaIuate t
e
F!GURE 3.5. 3
The DesiQn SpiraI.
116
Chaptr 3
F!GURE 3.6. 3
ExpandinQ the desiQn process into simiIar bioIoQicaI processes.
117
Chaptr 3
F!GURE 3.7. 9
CombininQ the two processes into one.
118
Chaptr 3
119
Chaptr 3
F!GURE 3.8. 6
nature.
120
Chaptr 3
m
122
Chaptr 3
123
Chaptr 3
www.epa.
govJnrmrIJIcaccessJpdfsJ600r06060.pdf
F!GURE 3.1C. 3
The fuII Iife cycIe of a product or service incIudes many phases.
124
Chaptr 3
125
Chaptr 3
126
Chaptr 3
127
Chaptr 3
128
Chaptr 3
F!GURE 3.11. 2
Hierarchy of process activities in process-based LCA.
129
Chaptr 3
130
Chaptr 3
www.eioIca.net
F!GURE 3.12. C
131
Chaptr 3
132
Chaptr 3
www.gabi-software.com,
www.ecoinvent.ch, www.simapro.com
www.pharosproject.net
133
Chaptr 3
www.usgbc.orgJIeed
134
Chaptr 3
Wlitl |s Ke||er |tr |le |rrirtrmer|-|le !tt| |rias tr |le Kammer Kl?
F!GURE 3.13
Which is better for the
environment? !t's not
aIways cIear.
TOP !MAGE:
http
BOTTOM !MAGE:
http
135
Chaptr 3
(ttr|irae1)
136
Chaptr 3
http:JJcnwmr.comJnss-foIderJautomotiveenergyJ
(ttr|irae1)
137
Chaptr 3
(ttr|irae1)
138
Chaptr 3
(ttr|irae1)
139
Chaptr 3
TABLE 3.1
CH|kk|!8 | !W \|K|C||!
Phase Prius Hummer
ManufacturinQ Manufactured in Japan
(for now) and shipped
to the U.S.
Newer technoIoQy
(not yet optimized)
Two enQines and
drivetrains (one, Qas,
one eIectric) requirinQ
many more parts
Many batteries (which
are hiQhIy toxic
and require a Iot of
pIatinum and other
metaIs)
Manufactured
in the U.S. (Iess
transportation
required)
OIder
technoIoQy
One enQine
and drivetrain
(thouQh IarQe)
One battery
Use 48/45 2CC8 EPA mpQ
(city/hiQhway)
11/17 2CC8
EPA mpQ (city/
hiQhway)
DisposaI More toxic materiaIs
RepIacement after
onIy 1CC,CCC miIes?
More materiaI
overaII
after -3CC,CCC
miIes
(ttr|irae1)
140
Chaptr 3
www.pacinst.orgJtopicsJintegrity_of_sci-
enceJcase_studiesJhummer_versus_prius.htmI
(ttr|irae1)
141
Chaptr 3
http:JJcnwmr.comJnss-foIderJautomotiveenergyJ
(ttr|irae1)
142
Chaptr 3
(ttr|irae1)
143
Chaptr 3
(ttr|irae1)
144
Chaptr 3
TABLE 3.2
|!! ! |!! C!! ||k H|||
(ttr|irae1)
145
Chaptr 3
146
Chaptr 3
www.pre.nIJdownIoadJEl99_ManuaI.pdf
148
Chaptr 3
149
Chaptr 3
www.
gsvc.org
150
Chaptr 3
!k| t| kerel !as|ir|ili| ||elir |ri|i|ire
151
Chaptr 3
!k| t| kerel !as|ir|ili| ||elir |ri|i|ire (ttr|irae1)
F!GURE 3.15. 8
Factors for measurinQ the economic impact.
152
Chaptr 3
F!GURE 3.16. 6
153
Chaptr 3
www.reveaIinfo.com
155
Chaptr 3
156
Chaptr 3
The NaturaI Step"
Resource FunneI
SustainabIe SuppIy
SustainabIe Demand
SustainabiIity
Increasing Societal
Demand for Resources
Declining Life-
Sustaining Resources
The margin for
action narrows
The Present The Future The Past
F!GURE 3.18. C
The NaturaI Step Resource FunneI.
157
Chaptr 3
159
Chaptr 3
160
Chaptr 3
161
Chaptr 3
162
Chaptr 3
163
Chaptr 3
164
Chaptr 3
165
Chaptr 3
{www.interfacesus-
tainabiIity.com).
166
Chaptr 3
167
Chaptr 3
|r !tlt |ltwerpt|
168
Chaptr 3
|r !tlt |ltwerpt| (ttr|irae1)
F!GURE 3.2C.
1
169
Chaptr 3
170
Chaptr 3
171
Chaptr 3
www.evasoIo.com
172
Chaptr 3
SustainabiIity HeIix
www.natcapsoIutions.orgJ
www.presidiomba.orgJ
F!GURE 3.21.
The SustainabiIity HeIix framework covers aII domains of
sustainabiIity.
173
Chaptr 3
174
Chaptr 3
F!GURE 3.22. 5
The SustainabiIity HeIix (www.cmcusa.orQ/initiatives/
heIixoverview.cfm).
175
Chaptr 3
176
Chaptr 3
177
Chaptr 3
178
Chaptr 3
179
Chaptr 3
180
Chaptr 3
Other Frameworks
181
Chaptr 3
F!GURE 3.23. 6
GR! CateQories and Aspects diaQram by Covive: www.covive.
com/Qri/.
GR! Framework by the GIobaI ReportinQ !nitiative.
182
Chaptr 3
F!GURE 3.24. 6
Pharos, a framework for the buiIdinQ industry.
PuttinQ Them AII ToQether
183
Chaptr 3
F!GURE 3.25. 7
The |uxtaposition of aII the frameworks.
184
Chaptr 3
hV|80hNhT
(hATURAl 0APlTAl}
A|| wastes are |op0ts Ior other systems
SaIe depos|ts oI eoergy aod mater|a|s to the
eov|roomeot are ba|aoced w|th those takeo
Irom |t
I |es oI eoergy aod mater|a|s
0r|ter|a:
|ss0es:
Fa|rlj0st d|str|b0t|ool0se oI reso0rces
accord|og to (whose?) va|0es
oergy aod mater|a|s
(cosystem Serv|ces)
8ad|ca| 8eso0rce I
8eoewab|e eoergy aod mater|a|s
||m|oate the 0se oI tox|c s0bstaoces
hat0re's so|0t|oos cao |osp|re o0r owo
8|od|ver|sty ma|ota|oed
0orporate Strategy:
6overoaoce aod Naoagemeot
h80eve|opmeot aod 0orporate 00|t0re
0perat|oos aod Fac|||t|es
0es|go aod Process |ooovat|oo
Narket|og aod 0omm0o|cat|oos
Partoersh|ps aod Stakeho|der
P80000TSlS8V|0S
(NAhUFA0TURED 0APlTAl}
0|SP0SAL NAh0F. 0S
NA8kT
(FlhAh0lAl 0APlTAl}
S00|TY
(HUNAh 0APlTAl}
F!GURE 3.26. 7
BuiIdinQ a summary framework.
Reduce
CH/PTER 4
Dsign cr Us
Usability 89
Simplicity Vrsus Clarity 93
/ccssibility 95
Maning 98
187
188
Chaptr 4
Dsign cr Us
189
Chaptr 4
Dsign cr Us
UsabiIity
190
Chaptr 4
Dsign cr Us
www.theinquirer.netJgbJinquirerJnewsJ2008J06J03Jper-cent-re-
turned-eIectronics
191
Chaptr 4
Dsign cr Us
192
Chaptr 4
Dsign cr Us
193
Chaptr 4
Dsign cr Us
SimpIicity Versus CIarity
194
Chaptr 4
Dsign cr Us
195
Chaptr 4
Dsign cr Us
AccessibiIity
196
Chaptr 4
Dsign cr Us
197
Chaptr 4
Dsign cr Us
198
Chaptr 4
Dsign cr Us
MeaninQ
www.makingmeaning.org
Art.pdf
F!GURE 4.1. 3
The IeveIs of meaninQ.
199
Chaptr 4
Dsign cr Us
200
Chaptr 4
Dsign cr Us
201
Chaptr 4
Dsign cr Us
202
Chaptr 4
Dsign cr Us
203
Chaptr 4
Dsign cr Us
204
Chaptr 4
Dsign cr Us
205
Chaptr 4
Dsign cr Us
206
Chaptr 4
Dsign cr Us
CH/PTER 5
Dmatrializaticn
Dsign cr E 2O9
Lss Rally ls Mcr 2
Vampir Pcwr 222
207
208
Chaptr 5
Dmatrializaticn
209
Chaptr 5
Dmatrializaticn
210
Chaptr 5
Dmatrializaticn
211
Chaptr 5
Dmatrializaticn
Less ReaIIy !s More
F!GURE 5.1
Compare these two keyboards.
TOP !MAGE:
http://www.
rosenfeIdmedia/326162C66C
BOTTOM !MAGE:
http://www.
212
Chaptr 5
Dmatrializaticn
i|ltre
F!GURE 5.2. 4
The iPhone's parts are so carefuIIy desiQned and tiQhtIy
packed that there is no extra materiaI to reduce.
213
Chaptr 5
Dmatrializaticn
i|ltre (ttr|irae1)
214
Chaptr 5
Dmatrializaticn
i|ltre (ttr|irae1)
F!GURE 5.3. 8
AppIe demateriaIizes everythinQ, incIudinQ packaQinQ.
215
Chaptr 5
Dmatrializaticn
i|ltre (ttr|irae1)
216
Chaptr 5
Dmatrializaticn
i|ltre (ttr|irae1)
F!GURE 5.4. 1
Some devices are abIe to demateriaIize or reduce the need
for aII other devices.
217
Chaptr 5
Dmatrializaticn
Product ManufacturinQ
i|ltre (ttr|irae1)
218
Chaptr 5
Dmatrializaticn
PackaQinQ
219
Chaptr 5
Dmatrializaticn
220
Chaptr 5
Dmatrializaticn
Distribution
Product Use
221
Chaptr 5
Dmatrializaticn
Services
222
Chaptr 5
Dmatrializaticn
Vampire Power
223
Chaptr 5
Dmatrializaticn
http:JJen.wikipedia.orgJwikiJStandby_power
224
Chaptr 5
Dmatrializaticn
http:JJmichaeIbIuejay.comJeIectricityJvampire.htmI
CH/PTER 6
Substituticn
acria oLsioicn 22c
233
`C as a cxin 23-
225
226
Chaptr 6
Substituticn
MateriaI Substitution
227
Chaptr 6
Substituticn
228
Chaptr 6
Substituticn
229
Chaptr 6
Substituticn
TABLE 6.1
||| C!! CH|kk|!8 | Hk8I CHH8 Hk!|k|k|!
Packaging MateriaI FuII Cost {per ton)
230
Chaptr 6
Substituticn
!le Hirr Clir
F!GURE 6.1. 5
The Mirra chair is, in many respects, the more sustainabIe
sequeI to the iconic and popuIar Aeron chair.
231
Chaptr 6
Substituticn
!le Hirr Clir (ttr|irae1)
232
Chaptr 6
Substituticn
www.hermanmiIIer.comJCDAJSSAJ
CategoryJ0,1564,a10-c651,00.htmI
!le Hirr Clir (ttr|irae1)
233
Chaptr 6
Substituticn
234
Chaptr 6
Substituticn
PVC as a Toxin
235
Chaptr 6
Substituticn
www.besafenet.comJpvc
236
Chaptr 6
Substituticn
237
Chaptr 6
Substituticn
PIastics
238
Chaptr 6
Substituticn
Non-PIastics (for Decorative or
StructuraI AppIications)
m
www.bIuevinyI.org
239
Chaptr 6
Substituticn
www.toddecoIogicaI.comJeco-machinesJ
CH/PTER 7
Lccalizaticn
Th Pcwr c Lccal 24
ls Puying Lccal Rally th Pst? 244
240
241
Chaptr 7
Lccalizaticn
The Power of LocaI
242
Chaptr 7
Lccalizaticn
243
Chaptr 7
Lccalizaticn
TABLE 7.1
!kk8!|k!k!|8 C
l
|H|kC! (lI), Kk|k Hk8k|
Transport Process Unit Ibs. CO2
EquivaIent
244
Chaptr 7
Lccalizaticn
!s BuyinQ LocaI ReaIIy the Best?
www.IincoIn.ac.nzJstory21175.htmI
245
Chaptr 7
Lccalizaticn
246
Chaptr 7
Lccalizaticn
247
Chaptr 7
Lccalizaticn
248
Chaptr 7
Lccalizaticn
CH/PTER 8
Transmatrializaticn
Th Mtamcrphcsis c Transmatrializaticn 25O
Turning a Srvic intc a Prcouct 253
Vhat ls a Srvic? 259
249
250
Chaptr 8
Transmatrializaticn
The Metamorphosis of
TransmateriaIization
251
Chaptr 8
Transmatrializaticn
F!GURE 8.1. 4
The iTunes music store is the most successfuI pIatform for
252
Chaptr 8
Transmatrializaticn
www.forumforthefuture.org.ukJnodeJ966.
253
Chaptr 8
Transmatrializaticn
TABLE 8.1
!K| |8\|k8H|8!k| |H|kC! | |||||k|8! |kH! | H!|C ||!!k|K!|8
Scenario* Abiotic
lmpact {kg)
Biotic lmpact
{kg)
Water Use
{kg)
TurninQ a Service into a Product
254
Chaptr 8
Transmatrializaticn
255
Chaptr 8
Transmatrializaticn
F!GURE 8.2. 8
than personaI cars.
256
Chaptr 8
Transmatrializaticn
www.bbc.co.ukJbIoomJactionsJcarcIubs.shtmI
257
Chaptr 8
Transmatrializaticn
F!GURE 8.3. 6
!nterface's innovative soIution aIIows carpet to be more easiIy
instaIIed, repIaced, and recycIed.
258
Chaptr 8
Transmatrializaticn
259
Chaptr 8
Transmatrializaticn
What !s a Service?
260
Chaptr 8
Transmatrializaticn
261
Chaptr 8
Transmatrializaticn
262
Chaptr 8
Transmatrializaticn
CH/PTER 9
lncrmaticnalizaticn
Snoing th Rcip 265
Taking th Rcip Ccncpt Evn Furthr 268
263
264
Chaptr 9
lncrmaticnalizaticn
265
Chaptr 9
lncrmaticnalizaticn
SendinQ the Recipe
266
Chaptr 9
lncrmaticnalizaticn
267
Chaptr 9
lncrmaticnalizaticn
268
Chaptr 9
lncrmaticnalizaticn
TakinQ the Recipe Concept Even
Further
269
Chaptr 9
lncrmaticnalizaticn
270
Chaptr 9
lncrmaticnalizaticn
271
Chaptr 9
lncrmaticnalizaticn
272
Chaptr 9
lncrmaticnalizaticn
en.wikipedia.orgJwikiJArchitecture_for_humanity
krtli|et|are |tr Kamri|
273
Chaptr 9
lncrmaticnalizaticn
krtli|et|are |tr Kamri| (ttr|irae1)
F!GURE 9.1. 9
Architecture for Humanity's Open Architecture Network
makes pIans for aII kinds of temporary and permanent
structures avaiIabIe to everyone around the worId.
274
Chaptr 9
lncrmaticnalizaticn
275
Chaptr 9
lncrmaticnalizaticn
276
Chaptr 9
lncrmaticnalizaticn
Reuse
www.usgbc.orgJIeedJ
F!GURE 1C.1
Artechnica's tranSQIass* vases reuse
common wine bottIes to uncommon
www.artechnicainc.com
CH/PTER O
Dsign cr Durability
Planno Obsclscnc-Th Dcwnall c Durability 282
Hcw tc Dsign Prcoucts cr Sustainability 289
280
281
Chaptr O
Dsign cr Durability
282
Chaptr O
Dsign cr Durability
PIanned ObsoIescenceThe Down-
faII of DurabiIity
283
Chaptr O
Dsign cr Durability
284
Chaptr O
Dsign cr Durability
Fads Versus Trends
285
Chaptr O
Dsign cr Durability
Forms of ObsoIescence
286
Chaptr O
Dsign cr Durability
287
Chaptr O
Dsign cr Durability
288
Chaptr O
Dsign cr Durability
289
Chaptr O
Dsign cr Durability
How to DesiQn Products for
SustainabiIity
290
Chaptr O
Dsign cr Durability
291
Chaptr O
Dsign cr Durability
DesiQn for DurabiIity
292
Chaptr O
Dsign cr Durability
Choose Components CarefuIIy
293
Chaptr O
Dsign cr Durability
294
Chaptr O
Dsign cr Durability
Pay Attention to ServiceabiIity and
Maintenance
295
Chaptr O
Dsign cr Durability
DesiQn for UpQradabiIity and
Customization
296
Chaptr O
Dsign cr Durability
297
Chaptr O
Dsign cr Durability
298
Chaptr O
Dsign cr Durability
www.projectbetterpIace.com
|rtjet| Ke||er |lte: H|ir |let|rit Crs |rt|itl
299
Chaptr O
Dsign cr Durability
The VaIue of Redundant Components
|rtjet| Ke||er |lte: H|ir |let|rit Crs |rt|itl (ttr|irae1)
F!GURE 1C.2. 2
The Better PIace RouQe, a car produced by Nissan, shouId
come soon to !sraeI, Denmark, Hawaii, and the San Francisco
Bay Area.
300
Chaptr O
Dsign cr Durability
Create CIassic StyIes
301
Chaptr O
Dsign cr Durability
F!GURE 1C.3
faddish and destined for fast retirement.
1: http 6
2: 1
3: 5
4: 3
5: 1
1 2
3
4
5
302
Chaptr O
Dsign cr Durability
Remanufacture Products
!le |str \taam Clerer
303
Chaptr O
Dsign cr Durability
!le |str \taam Clerer (ttr|irae1)
F!GURE 1C.4.
rosenfeIdmedia/326564C7C2
The Dyson vacuum cIeaners use strateQic
soIutions.
CH/PTER
Dsign cr Rus
Twc Typs c Rus 3O6
Think Lcng-Trm Us 3O7
304
305
Chaptr
Dsign cr Rus
306
Chaptr
Dsign cr Rus
Two Types of Reuse
307
Chaptr
Dsign cr Rus
Think LonQ-Term Use
www.makemag.com
www.readymade.com
308
Chaptr
Dsign cr Rus
Hille Ctr1imer|s
309
Chaptr
Dsign cr Rus
Hille Ctr1imer|s (ttr|irae1)
F!GURE 11.1
MaiIIe has been seIIinQ its
condiments in reusabIe |ars for
decades.
www.maiIIe.com
TOP !MAGE:
http
BOTTOM !MAGE:
http
310
Chaptr
Dsign cr Rus
311
Chaptr
Dsign cr Rus
kpitli
312
Chaptr
Dsign cr Rus
kpitli (ttr|irae1)
F!GURE 11.2. http
The RapioIi reusabIe packaQinQ system.
www.innovation2industry.com
RecycIe
www.ens-newswire.comJensJapr2008J2008-04-24-092.asp
CH/PTER 2
Dsign cr
Disassmbly
Disassmbly, Stp by Stp 38
315
316
Chaptr 2
Dsign cr Disassmbly
317
Chaptr 2
Dsign cr Disassmbly
318
Chaptr 2
Dsign cr Disassmbly
DisassembIy, Step by Step
319
Chaptr 2
Dsign cr Disassmbly
320
Chaptr 2
Dsign cr Disassmbly
321
Chaptr 2
Dsign cr Disassmbly
322
Chaptr 2
Dsign cr Disassmbly
323
Chaptr 2
Dsign cr Disassmbly
324
Chaptr 2
Dsign cr Disassmbly
F!GURE 12.2. 1
You are probabIy famiIiar with a few of these materiaI indicators,
but the system is quite extensive.
325
Chaptr 2
Dsign cr Disassmbly
TABLE 12.1
k|CIC||8 !IHK| K|I
PIastics
Batteries
Paper
MetaIs
Organic MateriaIs
326
Chaptr 2
Dsign cr Disassmbly
k|CIC||8 !IHK| K|I (C8!|8||)
GIass
327
Chaptr 2
Dsign cr Disassmbly
328
Chaptr 2
Dsign cr Disassmbly
CH/PTER 3
Clcs th Lccp
Crat Tak-Pack Prcgrams 33O
Rivr ano Lak Eccncmis 333
lnoustrial Estats 335
329
330
Chaptr 3
Clcs th Lccp
Create Take-Back ProQrams
331
Chaptr 3
Clcs th Lccp
332
Chaptr 3
Clcs th Lccp
333
Chaptr 3
Clcs th Lccp
River and Lake Economies
334
Chaptr 3
Clcs th Lccp
F!GURE 13.1. 5
River economies (above) have materiaIs, enerQy, and vaIue run
throuQh communities, IeavinQ IittIe vaIue behind. Lake economies
(beIow) pooI resources and vaIue IocaIIy for IonQer IinQerinQ
vaIue and impact.
335
Chaptr 3
Clcs th Lccp
!ndustriaI Estates
336
Chaptr 3
Clcs th Lccp
337
Chaptr 3
Clcs th Lccp
338
Chaptr 3
Clcs th Lccp
339
Chaptr 3
Clcs th Lccp
Klar1|tr, |ermr|
340
Chaptr 3
Clcs th Lccp
Klar1|tr, |ermr| (ttr|irae1)
F!GURE 13.2. 7
The KaIundborQ !ndustriaI Estate coordinates inputs and
outputs from many area orQanizations in order to use
341
Chaptr 3
Clcs th Lccp
www.symbiosis.dk
Klar1|tr, |ermr| (ttr|irae1)
Willim tt1
342
Chaptr 3
Clcs th Lccp
Willim tt1 (ttr|irae1)
F!GURE 13.3.
WiIIiam Good's re-creations are fun, styIish, and often
surprisinQ.
LEFT !MAGE:
R!GHT !MAGE:
rosenfeIdmedia/3338282624/
343
Chaptr 3
Clcs th Lccp
www.shopwiIIiamgood.com
Willim tt1 (ttr|irae1)
CH/PTER 4
Dsign cr
E
Extrapclat intc th Futur 345
344
345
Chaptr 4
Dsign cr E
ExtrapoIate into the Future
346
Chaptr 4
Dsign cr E
347
Chaptr 4
Dsign cr E
348
Chaptr 4
Dsign cr E
349
Chaptr 4
Dsign cr E
F!GURE 14.1. 7
Rickshaw's sustainabIe baQ.
kit|slw Ks
350
Chaptr 4
Dsign cr E
kit|slw Ks (ttr|irae1)
351
Chaptr 4
Dsign cr E
www.rickshawbags.com
kit|slw Ks (ttr|irae1)
Restore
TABLE 15.1
||k8!! W|!K k|!!kk!|\| |k||k!||!
CH/PTER 5
Dsign cr
Systms
Lvrag Pcints cr lntrvnticn 365
Vcrk rcm th lnsio Out 37
/ Nct /bcut Cauticn 375
356
357
Chaptr 5
Dsign cr Systms
358
Chaptr 5
Dsign cr Systms
359
Chaptr 5
Dsign cr Systms
360
Chaptr 5
Dsign cr Systms
Cari|i|, Krtil: kr |tmple t| !as|ir|le |rrtr|itr
361
Chaptr 5
Dsign cr Systms
Cari|i|, Krtil: kr |tmple t| !as|ir|le |rrtr|itr (ttr|irae1)
362
Chaptr 5
Dsign cr Systms
F!GURE 15.1. 3
The above-Qround subway system.
363
Chaptr 5
Dsign cr Systms
364
Chaptr 5
Dsign cr Systms
www.curitiba.pr.gov.br
365
Chaptr 5
Dsign cr Systms
LeveraQe Points for !ntervention
366
Chaptr 5
Dsign cr Systms
367
Chaptr 5
Dsign cr Systms
368
Chaptr 5
Dsign cr Systms
!errCtle
369
Chaptr 5
Dsign cr Systms
F!GURE 15.2
www.terracycIe.net
!errCtle (ttr|irae1)
1:
2:
rosenfeIdmedia/326483CC61
3:
4:
1
2
3
4
370
Chaptr 5
Dsign cr Systms
371
Chaptr 5
Dsign cr Systms
Work from the !nside Out
372
Chaptr 5
Dsign cr Systms
373
Chaptr 5
Dsign cr Systms
374
Chaptr 5
Dsign cr Systms
375
Chaptr 5
Dsign cr Systms
A Note About Caution
376
Chaptr 5
Dsign cr Systms
377
Chaptr 5
Dsign cr Systms
378
Chaptr 5
Dsign cr Systms
Kas|ir |le !ew
379
Chaptr 5
Dsign cr Systms
Kas|ir |le !ew (ttr|irae1)
F!GURE 15.3.
com/photos/rosenfeIdmedia/326566226C
The SeQway is an exampIe of
fantastic innovation, |ust not
fantastic sustainabiIity.
380
Chaptr 5
Dsign cr Systms
381
Chaptr 5
Dsign cr Systms
382
Chaptr 5
Dsign cr Systms
www.segway.com
Process
387
Chaptr 6
lnncvating Scluticns
CH/PTER 6
lnncvating
Scluticns
Th Stratgic lnncvaticn Prccss 394
Th Stratgy Phas 4O
Th Dvlcpmnt Prccss 44
389
390
Chaptr 6
391
Chaptr 6
392
Chaptr 6
393
Chaptr 6
394
Chaptr 6
395
Chaptr 6
The StrateQic !nnovation Process
396
Chaptr 6
F!GURE 16.1. 7
StrateQic innovation requires invoIvement between both strateQy
and deveIopment.
397
Chaptr 6
398
Chaptr 6
399
Chaptr 6
400
Chaptr 6
401
Chaptr 6
The StrateQy Phase
402
Chaptr 6
F!GURE 16.2. 3
!nnovation strateQy invoIves anaIysis that widens possibiIities
and synthesis that narrows them to the best strateQies.
403
Chaptr 6
MuItidiscipIinary Perspectives
404
Chaptr 6
405
Chaptr 6
406
Chaptr 6
StrateQic Partnerships
407
Chaptr 6
UnderstandinQ via ExampIes
408
Chaptr 6
409
Chaptr 6
Part of the Vision
410
Chaptr 6
411
Chaptr 6
Risk MitiQation
412
Chaptr 6
|ires|ir ir kpr|lei1
413
Chaptr 6
414
Chaptr 6
The DeveIopment Process
415
Chaptr 6
F!GURE 16.3. C
As with the strateQic phase, the deveIopment phase invoIves an
anaIysis phase of wideninQ possibiIities and a synthesis phase in
which decisions are made reQardinQ the soIution.
416
Chaptr 6
417
Chaptr 6
418
Chaptr 6
419
Chaptr 6
TABLE 16.1
H!! !||| |kkH|WkK! k8| !!kk!|||! KI !K|Kk!|
Subphase Frameworks Strategies
420
Chaptr 6
H!! !||| |kkH|WkK! k8| !!kk!|||! KI !K|Kk!| (C8!|8||)
I
s
t
421
Chaptr 6
422
Chaptr 6
423
Chaptr 6
424
Chaptr 6
425
Chaptr 6
CH/PTER 7
Masuring
Rsults
Glcbal Rpcrting Framwcrk 433
Palanco Sccrcaro 435
Othr Ratings ano Mtrics 436
Labl Typs 44O
Rval Rating Systm 443
426
427
Chaptr 7
Masuring Rsults
428
Chaptr 7
Masuring Rsults
429
Chaptr 7
Masuring Rsults
vicefund.com
www.sociaIinvest.orgJresourcesJmfpcJscreening.cfm
430
Chaptr 7
Masuring Rsults
www.sri-advisor.comJfundsJanaIyzer.cgi
431
Chaptr 7
Masuring Rsults
432
Chaptr 7
Masuring Rsults
433
Chaptr 7
Masuring Rsults
GIobaI ReportinQ Framework
www.gIobaIreporting.org
www.covive.comJgri
434
Chaptr 7
Masuring Rsults
435
Chaptr 7
Masuring Rsults
BaIanced Scorecard
www.baIancedscorecard.org
436
Chaptr 7
Masuring Rsults
Other RatinQs and Metrics
437
Chaptr 7
Masuring Rsults
aIonovo.com
goodguide.com
betterworIdshopper.com
ethiscore.org
hrc.orgJcei
pharosproject.net
438
Chaptr 7
Masuring Rsults
m
www.kId.com
www.innovest.com
makower.typepad.comJjoeI_makowerJ2005J05JsustainabIe_bus.
htmI
439
Chaptr 7
Masuring Rsults
440
Chaptr 7
Masuring Rsults
LabeI Types
441
Chaptr 7
Masuring Rsults
442
Chaptr 7
Masuring Rsults
'Dolphin Safe 'Organic
F!GURE 17.1.
Because sociaIIy- and ecoIoQicaIIy-oriented IabeIinQ address
which criteria in each are actuaIIy beinQ measured.
Type ! LabeIs
Type !! LabeIs
Type !!! LabeIs
1: 3
2: 9
3: 6
1
2
3
Type !V LabeIs
443
Chaptr 7
Masuring Rsults
ReveaI RatinQ System
F!GURE 17.2
The ReveaI system is desiQned to Qrow over time (from the Phase
1 seaI to the Phase 2 seaI) as LCA (Life CycIe AnaIysis) data
becomes avaiIabIe.
LEFT !MAGE: 4
R!GHT !MAGE: 5
444
Chaptr 7
Masuring Rsults
445
Chaptr 7
Masuring Rsults
446
Chaptr 7
Masuring Rsults
447
Chaptr 7
Masuring Rsults
448
Chaptr 7
Masuring Rsults
CH/PTER 8
Dclaring Rsults
LOH/S 45
Grn Gaug 452
Ccnscicus Ccnsumrs 455
Cultural Crativs 457
Vhat ls Markting? 458
Vhat tc Say (ano Nct) 463
449
450
Chaptr 8
Dclaring Rsults
I
451
Chaptr 8
Dclaring Rsults
LOHAS
452
Chaptr 8
Dclaring Rsults
Green GauQe
F!GURE 18.1. http 8
The Green GauQe market seQments.
453
Chaptr 8
Dclaring Rsults
454
Chaptr 8
Dclaring Rsults
455
Chaptr 8
Dclaring Rsults
Conscious Consumers
456
Chaptr 8
Dclaring Rsults
BBMG.com
457
Chaptr 8
Dclaring Rsults
CuIturaI Creatives
www.cuIturaIcreatives.org
458
Chaptr 8
Dclaring Rsults
What !s MarketinQ?
459
Chaptr 8
Dclaring Rsults
460
Chaptr 8
Dclaring Rsults
461
Chaptr 8
Dclaring Rsults
462
Chaptr 8
Dclaring Rsults
463
Chaptr 8
Dclaring Rsults
What to Say (and Not)
464
Chaptr 8
Dclaring Rsults
465
Chaptr 8
Dclaring Rsults
466
Chaptr 8
Dclaring Rsults
467
Chaptr 8
Dclaring Rsults
468
Chaptr 8
Dclaring Rsults
www.accc.gov.auJcontentJindex.phtmIJ
itemldJ815763
469
Chaptr 8
Dclaring Rsults
470
Chaptr 8
Dclaring Rsults
whoIefoodsmarket.comJsociaImediaJ jmackeyJ2006J05J26Jan-
open-Ietter-to-michaeI-poIIan
www.michaeIpoIIan.comJarticIe.php7id=80
471
Chaptr 8
Dclaring Rsults
http:JJwebcast.berkeIey.eduJevent_detaiIs.php7webcastid=19147
472
Chaptr 8
Dclaring Rsults
473
Chaptr 8
Dclaring Rsults
474
Chaptr 8
Dclaring Rsults
475
Chaptr 8
Dclaring Rsults
476
Chaptr 8
Dclaring Rsults
477
Chaptr 8
Dclaring Rsults
F!GURE 18.2
http
BP's new IoQo.
478
Chaptr 8
Dclaring Rsults
Cli| Kr
479
Chaptr 8
Dclaring Rsults
Cli| Kr (ttr|irae1)
F!GURE 18.3. http 1
The CIif Bar IoQo.
480
Chaptr 8
Dclaring Rsults
Cli| Kr (ttr|irae1)
481
Chaptr 8
Dclaring Rsults
Cli| Kr (ttr|irae1)
CH/PTER 9
Ccnclusicn
482
483
Chaptr 9
Ccnclusicn
484
Chaptr 9
Ccnclusicn
485
Chaptr 9
Ccnclusicn
486
Chaptr 9
Ccnclusicn
487
Chaptr 9
Ccnclusicn
/ppnoix /
Supr Summary
ano Chcklists
Pasic Chcklist 489
Dtailo Chcklist 49O
488
489
/ppnoix /
Supr Summary ano Chcklists
Basic CheckIist
490
/ppnoix /
DetaiIed CheckIist
Preparation
491
/ppnoix /
www.designersaccord.org
492
/ppnoix /
DeveIopment
493
/ppnoix /
494
/ppnoix /
495
/ppnoix /
MateriaIs
496
/ppnoix /
Promotion
497
/ppnoix /
F!GURE A.1. http 9
This overview of the book's contents orQanizes the book's
ma|or principIes, sustainabiIity frameworks, and desiQn
strateQies, indicatinQ where in the deveIopment process
each is most usefuI.
/ppnoix P
Rscurcs
Pccks 499
/rticls 5O2
Onlin Dccumnts 5O2
Vb Sits 5O3
498
499
/ppnoix P
Rscurcs
Books
Overview and !ssues
Frameworks
500
/ppnoix P
Rscurcs
DesiQn
501
/ppnoix P
Rscurcs
OrQanizationaI ChanQe and Leadership
502
/ppnoix P
Rscurcs
ArticIes
www.cIimatemanuaI.org
OnIine Documents
www.idsa.orgJwhatsnewJsectionsJ
packaging.hp.comJenviro
www.idsa.orgJwhatsnewJsectionsJecosectionJ
tooIs.htm
u
503
/ppnoix P
Rscurcs
www.idsa.orgJwhatsnewJsectionsJecosectionJ
okaIa.htmI
www.natcapsoIutions.orgJLASER.htm
www.pre.nIJdownIoadJEl99_ManuaI.pdf
www.sustainer.orgJpubsJLeverage_Points.pdf
www.sustainabIeventures.usJdownIoadJM_
Rudd_SV_ODB_FlNAL_082306.pdf
Web Sites
GeneraI !ssues and Overviews
www.sustainabiIitydictionary.com
www.saatchis.comJbirthofbIue
504
/ppnoix P
Rscurcs
Frameworks
www.naturaIstep.org
www.pre.nI
www.gabi-software.com
www.ecoinvent.ch
www.simapro.com
www.eioIca.net
www.biomimicry.net
www.biomimicryguiId.com
www.natcapsoIutions.orgJHELlX.htm
www.pharosproject.net
www.gIobaIreporting.org
505
/ppnoix P
Rscurcs
www.covive.comJgri
RatinQs Web Sites
www.aIonovo.com
www.taoit.com
www.betterworIdshopper.com
www.ethiscore.org
www.hrc.orgJcei
www.kId.com
www.innovest.com
www.baIancedscorecard.org
SustainabIe DesiQn
www.espdesign.org
506
/ppnoix P
Rscurcs
www.demi.org.uk
www.Iocusresearch.com
www.epa.govJdfe
www.cfsd.org.uk
sustainabiIity.aiga.org
www.designersaccord.org
www.suspronet.org
BIoQs
www.worIdchanging.com
www.treehugger.com
www.greenbiz.com
www.biothinking.com
507
/ppnoix P
Rscurcs
www.tripIepundit.com
www.ecotecure.com
www.02.org
MateriaIs and Resources
www.ecoIect.net
www.remateriaIise.org
www.transstudio.com
pIasticsresource.comJrecycIing
www.epa.govJgreenchemistryJindex.htm
www.apme.org
508
/ppnoix P
Rscurcs
www.sustainabIepackaging.org
materiaIscraps.com
www.grn.com
www.p2win.org
Business Resources
www.st-andrews.ac.ukJmanagementJcsearJ
www.sustainabIemeasures.com
www.greenfutures.org.uk
www.projectbetterpIace.com
509
/ppnoix P
Rscurcs
EducationaI ProQrams
www.presidiomba.org
www.greenmba.org
www.schumachercoIIege.org.uk
www.bgiedu.org
lnox
510
5
lnox
9O
95-97
32O
3
298
7O
469
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229
396
42
453
392
22
293
293
25
222
272-275
279 3O6
456
466
xxxvii 359
34-42
282
398-397
433
435
39
325
298
455
59
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67
227
72
98
86 47
238
xiv
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8
52
lnox
476-477
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476
476
xxxii
277
59
29
445
367
5
362
475
428
84
xxxvii
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257
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32
375-376
6-8
74
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37O
362
475
5
93-94
3OO
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478
xviii
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33O 337
37
264
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53
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387
2
3O
322
39
299
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287
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92
464
437
458
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486
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286
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xliv
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266
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232
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398
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32O
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63
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475
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83-88
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lnox
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47-54
72-78
58-67
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59
398-397
45
286
469
392
4OO
6
33
452
229
326
3O8
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66
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xxxi
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6 45O 469
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/CKNOVLEDGEMENTS
529
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PHOTO /ND
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536
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www.nathan.com
www.designmba.org
www.experiencedesignbooks.com
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