UNITED BREWERIES

SPORTS (IPL & F1)

INTRODUCTION
The bond of Sports and business houses The industry progress UB Group: Entry in the Sports world. IPL : RCB story F1 : A new beginning

OBJECTIVES
MARKETING ISSUES:

Corporate brand building Sales and emotional management Brand Value enhancement HR ISSUES:
Succession Planning: Siddharth Malya Team Selections: RCB & F1

 FINANCE ISSUES:

Balance Sheet Analysis: Working Capital management & Profit generation. Ratio Analysis: to find relation between sales and shareholders value. OPERATIONS ISSUES: How events are decided and scheduled. Location factors

METHODOLOGY
Help from Company Officials Balance Sheet Analysis:4-5 YEARS Comprehensive Ratio Analysis Data from Newspaper and magazines : India Today & Sports star Internet