Reason for selection 1.

Market Potential Only 22 % of Indian population is insured which depicts that the industry has got incredible scope to tap the untapped popln. 2. Segregated Work-force 60 % of employees in ins co.s are working as part time.Insurance co.s rely on agents for selling their financial products.While a manager is appointed to manage such a work force strategic level decision makers monitor these managers .Since Tata-Aig being a joint venture btwn tata and U.s based firm AIGthe challenge is tougher due to different cultural and regional orientations of employees. Min qualification fr an agent is 12 th std passso HR ppl hav to manage such a disaggregated work forcein terms of qualifications,intellect and aptitude. 3. Low retention rate As agents who are major contributors to sale of the company work on commission basis which differs frm company to company they prefer company paying higher commission.so the retention rate is low which is a great challenge fr hr team.