U4 LSYNHONIYVA LYIdO 4 =< low mm — low! <4 = lon A ie} 1 = < i] oO OC QO ~) > ~ O wn a o low -ABTHECD ELEMENTS JKLOFUV WTYPO-X GRAPHIC QSTYLEZ *N KRM 4aaagxeaaaaa p Robert Bringhurst 6 SECOND EDITIONALSO BY ROBERT BRINGHURST Poetay: The Shipwrights Log + 1972 Cadastre + 1973 Bergschrund - 1975 Teuhalem's Mountain - 1982 The Beauty ofthe Weapons: Selected Poems 1972-82 1982 The Blue Roofsof Japan 1986 Pieces of Map, Pieces of Music - 1986 Conversations with a Toad 1987 ‘The Calling Selected Poems 1970-1995 - 1995 Elements (with UlENilsen) + 1995 PROSE: Visions Contemporary Art in Canada (with Geoffrey James, Russell Keziere & Doris Shadbolt) 1983 Ocean/Paper/Stone 1984 ‘The Raven Steals the Light (with Bill Reid) - 1984 ‘Shovels, Shoes and the Slow Rotation of Leners 1986 ‘The Black Canoe (with photographs by Ulli Stelter) - 1991 A Story as Sharp as a Knife ‘An Introduction to Classical Haida Literature 1997¢ THE ELEMENTS of TYPOGRAPHIC STYLE second edition Robert Bringhurst © HARTLEY & MARKS, PublishersCopyright © 1992, 1996, 1997 by Robert Bringhurst Secondedition 7 6 5 432 All rights reserved. No part of this book may be reproduced in any form ‘or by any means without permission from the publisher (or in the case of photocopying in Canada, without a licence from Cancopy, the Canadian ‘Copyright Licensing Agency). Critics, however, are welcome to quote brief MARTLEY & MARKS, PUBLISHERS + Po Box 47 Point Roberts, wa 98281 usa + 3661 West Broadway Vancouver, 8c v6n 258 Canada ‘Typeset in Canada, printed & bound in the usa. This printing of the second edition incorporates additions and corrections to the following pages: 87, 91,147,186, 193, 207, 228, 232, 233,240, 252, 254, 256, 264,270, 277,279, 301, 313, 316, 3175333, 335s 336, 340,345, Library of Congress Cataloging in Publication Data Bringhurst, Robert. The elements of typographic style/ Robert Bringhurst.— anded =p. cm. Includes index. 1SBN 0-88179-133-4 (cloth): $34.95. 1s8N $24.95 1, Layout (Printing) 2. Typeand type-founding. 3 Bookdesign 1 Title 2246874 1996 686 2'24-de20 179-132-6 (pbk) 96-31241 cr Canadian Cataloguing in Publication Data Bringhurst, Robert, 1946~ ‘The elements of typographic style Includes index. 1sBN 0-88179-133-4 (bound)— ISBN 0-88179-132-6 (pbk ) 1 Layout (Printing) 2. Type and type-founding, 3 Book design 4. Printing - Specimens. 1 Title, 2246 874 1996 686 224 €96-910471-5for my colleagues & friends in the worlds of letters: writers & editors, type designers, typographers, printers & publishers, shepherding words and books on their lethal and innocent waysCONTENTS Foreword 9 Historical Synopsis 12 The Grand Design 17 2 Rhythm ¢ Proportion 25 Harmony &Counterpoint 45 o 4 Structural Forms & Devices 61 5 Analphabetic Symbols 75 6 Choosing & Combining Type 93 Historical Interlude 119 x ~ Shaping the Page 143 9 The State ofthe Art 179 10 Prowling the Specimen Books 199 APPENDIX A: Sorts &Characters 271 APPENDIX B: Glossary of Terms 287 APPENDIX C: Type Designers 299 APPENDIX D: Typefoundries 309 APPENDIX E: Recapitulation 319 APPENDIX F: Further Reading 327 Afterword to the Second Edition 333 Index 335—Everything written symbols can say has already passed by. They are like tracks left by animals. That is why the masters of meditation refuse to accept that writings are final. The aim is to reach true being by means of those tracks, those letters, those signs — but reality itself is not a sign, and it leaves no tracks. It doesn’t come to us by way of letters or words. We can go toward it, by following those words and letters back to what they came from. But so long as we are preoccupied with symbols, theories and opinions, we will fail to reach the principle. —But when we give up symbols and opinions, aren’t we left in the utter nothingness of being? —Yes. KIMURA KYOHO, Kenjutsu Fushigi Hen [On the Mysteries of Swordsmanship], 1768 A true revelation, it seems to me, will only emerge from stub- born concentration on a solitary problem. I am not in league with inventors or adventurers, nor with travellers to exotic destinations. The surest - also the quickest - way to awake the sense of wonder in ourselves is to look intently, undeterred, at a single object. Suddenly, miraculously, it will reveal itself as something we have never seen before. cesare Paves, Dialoghi con Leuci, 1947FOREWORD ‘There are many books about typography, and some of them are models of the art they teach. But when I set myself to compile a simple list of working principles, one of the benchmarks I first thought of was William Strunk and E.B, White’s small master- piece, The Elements of Style. Brevity, however, is the essence of Strunk & White’s manual of literary technique. This book is longer than theirs, and for that there is a cause. ‘Typography makes at least two kinds of sense, if it makes any sense at all. It makes visual sense and historical sense. The visual side of typography is always on display, and materials for the study of its visual form are many and widespread. The his- tory of letterforms and their usage is visible too, to those with access to manuscripts, inscriptions and old books, but from others it is largely hidden. This book has therefore grown into something more than a short manual of typographic etiquette. It is the fruit of a lot of long walks in the wilderness of letters: in part a pocket field guide to the living wonders that are found there, and in part a meditation on the ecological principles, sur- vival techniques and ethics that apply. The principles of typog- raphy as I understand them are not a set of dead conventions but the tribal customs of the magic forest, where ancient voices speak from all directions and new ones move to unremembered forms. One question, nevertheless, has been often in my mind. When all right-thinlang human beings are struggling to re- member that other men and women are free to be different, and free to become more different still, how can one honestly write a rulebook? What reason and authority exist for these com- mandments, suggestions and instructions? Surely typogra- phers, like others, ought to be at liberty to follow or to blaze the trails they choose. ‘Typography thrives as a shared concern — and there are no Paths at all where there are no shared desires and directions. A typographer determined to forge new routes must move, like other solitary travellers, through uninhabited country and against the grain of the land, crossing common thoroughfares in the silence before dawn. The subject of this book is not typo- graphic solitude, but the old, well-travelled roads at the core ofForeword the tradition: paths that each of us is free to follow or not, and to enter and leave when we choose - if only we know the paths are there and have a sense of where they lead. That freedom is denied us if the tradition is concealed or left for dead. Original- ity is everywhere, but much originality is blocked if the way back to earlier discoveries is cut or overgrown. If you use this book as a guide, by all means leave the road when you wish. That is precisely the use of a road: to reach in- dividually chosen points of departure. By all means break the rules, and break them beautifully, deliberately and well. That is one of the ends for which they exist. Letterforms change constantly, yet differ very little, because they are alive. The principles of typographic clarity have also scarcely altered since the second half of the fifteenth century, when the first books were printed in roman type. Indeed, most of the principles of legibility and design explored in this book were known and used by Egyptian scribes writing hieratic script with reed pens on papyrus in 1000 8c. Samples of their work sit now in museums in Cairo, London and New York, still lively, subtle and perfectly legible thirty centuries after they were made. Writing systems vary, but a good page is not hard to learn to. recognize, whether it comes from Téng Dynasty China, the Egyptian New Kingdom or Renaissance Italy. The principles that unite these distant schools of design are based on the struc- ture and scale of the human body — the eye, the hand and the forearm in particular ~ and on the invisible but no less real, no Jess demanding, no less sensuous anatomy of the human mind. I don’t like to call these principles universals, because they are largely unique to our species. Dogs and ants, for example, read and write by more chemical means. But the underlying prin- ciples of typography are, at any rate, stable enough to weather any number of human fashions and fads. It is true that typographers’ tools are presently changing with considerable force and speed, but this is not a manual in the use of any particular typesetting system or medium. | sup- pose that most readers of this book will set most of their type in digital form, using computers, but I have no preconceptions about which brands of computers, or which versions of which proprietary software, they may use. The essential elements of style have more to do with the goals typographers set for them- selves than with the mutable eccentricities of their tools. Typog- raphy itself, in other words, is far more device-independent 10