Strengths of Telenor: Network Quality and design Superior Customer Care Financial Strength Excellent Coverage & Distribution

Contract with Siemens & Nokia Brand Image of Quality Superior Product quality for customers Better Customer relationship than competitors Extra Features and services Committed And Efficient Staff Products innovations ongoing Good reputation among customers Good packages according to the target market Management is rational and understanding the situation Low Price VAS as Compared to the Competitors

Weakness Of Telenor: Less time in market as compared to other cellular companies ,likemobilink. Less coverage as compared to the competitors like mobilink Less experienced employees than competitors Seth Organization Not able to capitalize on start Oppurtunities Of Telenor : A developing market Mergers joint ventures or strategic alliances Extension to overseas Low Cellular market penetration Decline of major competitors E-Commerce Usage Mobile Number Portability

IMEI System Technologically better environment New Launches More customers on newer products introduced

Threats Of Telenor : Emerging companies in market Unstable political Conditions MNP Mobile Number Portablility Wireless Technology at Boom New companies entrance in the telecommunication market High Public Expectations Low Prices of competing brands Propagandas attacking

Strategy: A mix of differentiation and low cost strategy should be applied. Differentiation and innovation exist at the core of Telenor, be it culture, compensation packages or value added services