GROUP MEMBERS

ALI MUHAMMAD HANNAN SAEED HUMA QAISAR NOUMAN AYUB SADAF MUSTAFA SIDRA HAYAT WAQAS AHMED

STRATEGIC MANAGEMENT AND BUSINESS POLICY

KENTUCKY FRIED CHICKEN

HISTORY AND INTRODUCTION OF KFC

Internationally renowned
Colonel Harland Sanders Largest brand of Yum Restaurants

PRODUCTS OF KFC
Zinger burger Krushers Game box Twister Boxmaster Chicken bucket Hot wings Vegie feast

LIMITATIONS OF THE STUDY

Less time Limited scale of study Contact with the staff of KFC Distribution of work Regular meetings of group members

PORTERS FIVE FORCES

POTENTIAL ENTRANTS BARGAINING POWER OF BUYERS BARGAINING POWER OF SUPPLIERS SUBSTITUTES RIVALRY AMONG OTHER FIRMS

SWOT ANALYSIS
STRENGTHS BRAND EQUITY GOODWILL CUSTOMER LOYALTY HIGHEST AMONG ALL CHICKEN RESTAURANTS STRONG CASH FLOWS

SWOT ANALYSIS
WEAKNESSES RECENT DROP IN SALES LACK OF R&D LACK OF CUSTOMER INFROMATION LACK OF EMPLOYEE RELATIONS

SWOT ANALYSIS
THREATS INCREASING WAGE RATES TREND AWAY FROM FRIED ITEMS CHANGING CUSTOMER DEMANDS QUALITY OF SERVICE FOCUS ORGANISATIONS LIKE PETA

SWOT ANALYSIS
OPPORTUNITIES DISEASED BEEF ISSUES UPDATING RESTAURANTS CUSTOMER FOCUS CROSS CULTURE

BCG MATRIX

COMPETITORS

McDONALDs

CONCLUSION
To conclude we would say that KFC should definitely have a home delivery service. It would be in the best interest of the company to hit on the opportunity. KFC expects a rise in the orders by at least 20% by starting this service.