CONG TY CO PHAN TRUYEN THONG VIET NAM THONG TIN HOI THAO MARKETING TRUC TUYEN 2011: CAC XU HUGNG QUANG CAO MGI (a admicro myc Luc Béi nét v8 dan vj t6 chife Chi tiét vé hoi thao Kh&ch mai cia hi thdo B6i tac truyn thong va tai tr(a admicro A. DOI NET VE DON VI T6 CHUC 1. Gidi thigu vé Admicro ‘Admicro la don vi kinh doanh tryc thubc Cong ty cé phan truyn théng Viet Nam (Vietnam Communications Corporation) - mét trong nhiing céng ty tién phong trong inh vuc Internet tai Viét Nam. Chiing t6i cung cép céc dich vu néi dung va cong nghé sang tao duge hang trigu nguéi trong va ngodi nuéc tin dling nhu béo din tt! Dan tri; CafeF vn - trang théng tin danh riéng cho nha dau tu'va tai chinh ngan hang; Soha Musik va Soha Video (aka Baamboo ‘mp3/video) ~ trang tim kiém video va am nhac hang dau Viét Nam; Kenh14 ~ trang théng tin hang dau dnh cho gigi tré; hay San Nhac — trang gigi ti am nhac dau tién cung cép dich wy karaoke va thu 4m online; cing rat nhiéu san pham khéc, thu hilt hang trigu luet doc mdi ngay. Dac diém, thé manh cla Admicro: ‘*Admicro sé hau hé théng Adnetwork Idn bao gdm nhiéu linh vyc chuyén nganh, giip viéc quang ba dting déi tugng, ding myc dich nhung van higu qua vé d6 phil ‘+ Sn phém quang céo,dich vy h trg quang céo tryc tuyén da dang ‘© Sif manh vé cong nghé: Cong nghé do kiém hang dau ctia Admicro (Admicro Analytics) cho két qua trung thyc, chinh xéc, dam bao cho vigc do luting va anh gia higu qua quang cdo © Yéu t6 con ngudi: Admicro dug dan dat béi d6i ngGi lanh dao am hiéu vé xu hung Internet néi chung va thi truging Internet Viét Nam néi riéng; cé nhan quan va tam nhin chign luge sac bén trong thei dai sé hoa 2. Hi théo 2008 © Vao ngay 18,19,20/12/2008 tai Vinpeari Land, Nha Trang, Khanh Hoa , Admicro da lan dau tién t6 chic Hoi thdo mang tén: Xu huéng, giai php Marketing 2009 * K6t qua dat dude: Vi 200 khach mai tham dy, H6i thao da gay duge tiéng vang trong giéi truyén théng truc tuyén vé chét lugng cila hdl thio. Ching ty ho d3 gép phn vio viéc dinh huéng cho quang céo tryc tuyén trong gi doan vita qua ‘*NOi dung hi thao: <6 thé xem tai: ttp://admicro.vn/ibrary php2cm wnference JOITHAO MARKETING TRUC TUYEN 2011: CAC XU VG QUANG CAO MI Trang 1(a admicro B. CHI TIET VE HOI THAO 2011 1. Muc dich 16 chic héi thao: “Hi thao Marketing tryc tuyén 2011: dung chinh xuyén suét céc budi hgi théo: iu xu hung quang céo Internet trong nam 2011 v8 2012: chuyan su néi dung + Bua ra nhin nhén vé hinh thite quang céo méi, @quang cdo trén dién thoei) trong théi gian téi + Cac gidi phap quang céo ty dong nhdim myc dich: ‘+ Truéc nhét, dé cac bén phat trién dich vy quang céo tryc tuyén va khdch hang — dan vj str dung quang c4o cé mét cai nhin chung va dng nhat vé xu huéng quang céo digital trong thai gian t6i © Ladin dan dé phat trién quing co digital tai Viét Nam theo huéng higu qua, tich cc dé quang cdo tryc tuyén cé gid tri véi déc gia ‘© Landi chia se théng tin va cdc kinh nghigm cé nhan gid céc dan vi quing céo, c&c dan vi thyc hign quang co trong qua trinh thyc hién chién dich quang céo online c xu hung q 2. Théi gian va diém: © Thdi gian: ngay 18,1920/7/2011 ‘© Bia diém: Vinpear! Land, Nha Trang, Khanh Hoa ‘© Ngudi tham dy (~200): doanh nghiép, di ly quang céo, dan vi Béo dign te, Admicro 3._N@i dung héi thao (dy kién) Thei gian Nai dung Dign gid Budi 1: Chieu ngey 1877 [15h00-15h30 | Gil thigu xu hufding QC tfc tuyén tren thé gid Reinhard Rieger - ‘Banh gid va phan tich thi phn QC true tuyén Digital Director -GroupM Gidi thigu céc hinh thle QC méi ‘I5haS-16h15 | Ku huidng QC trén dién thoal, uu dim, case study, tim nang, huéing phat trién trong nam 2011 - 2012 ‘16h30-17h00 | Bao chi giao tip vai doanh nghiép nhy thé nao Hoang Thuy Chung - Pho TBT - Thai bao kinh té VN Budi 2: Sang ngay 19/7 ‘9h0S - Shas Gidi thigu cdc campaign sing tao va mai me ‘8h50-10h30__| Din gia phat biu.dang ban tran - cd tham gia hai dap ‘10h35 -11h15 _| Gi6i thigu self serving + Q&A Adtech - Admicro {1ih1S -11h30__| Higu qua + do lung Quang céo Nguyn Thé Tan Téi ngéy 19/7 {18h00-21h00__| Gala dinner’ HOI THAG MARKETING TRUC TUYEN 2011 CAC XU HUGNG QUANG CAO MOT Trang 2