PASSION

Hottest Asian Creative :

The Hottest Asian Creative

Word of Mouth
Lion Awards
Belly Button Face
Gold Lion

1 2
Result

Lion Awards , Clio Awards One Show Awards Asian Awards

Best of Show Black Cat

Visualizer Dentsu Thailand

2530 Lintas

Bangkok Art Director Creative Director

Ogilvy & Mather 4

2539 B.A.D. 1
Campaign Brief 2542
CCO (Chief Creative Officer) BBDO Bangkok
BBDO Bangkok 9

 The Gunn Report The Most Awarded Advertising Agency in the World
2003

BrandAge

World Class

Mass
get

Belly Button Face Gold Lion

Common Sense

Gold

Bronze Silver Gold

Gold Weird

get get Culture

3-4 Bronze

get Serve Story line

Common 2
Wording

2-3
Emotional

...

 World Class
Top 5

...

Brand

Brand (..
)

BBDO Bangkok ...

1999 BBDO BBDO Bangkok

(CEO) Mission BBDO One of the Most
Creative Agency in the World

Result Advertising Result

Result

Goal

Result
1 BBDO
Goal BBDO

 BBDO Worldwide BBDO

1 6

Aim

Set Goal

World Class
3

Camera

BBDO Bangkok

Ad. of the Quarter
TV, Print, Graphic

PASSION

Creativity

Represent Set Trend
Big Idea

Tool Tool
Integrated Marketing
Communication

BBDO Worldwide The work - The work - The work BBDO
Worldwide

Module
Tool

Tools

 Client Service

CEO CCO BBDO Bangkok

Planner

Brand Planner

Planner
AE Brief Strategy
Planning

Planner

Execution

BBDO ( ) BBDO

BBDO Planner
Emotional Benefit Functional
Fact Attribute

Fact ( )
Big Idea Good Thing comes to
dote to wait. Attribute

Big Idea

Good thing comes to dote to wait. Big Idea

Idea Concept Brand

BBDO

) Creative Agency

...

Inspire

FedEx Gold 2

Result

Ad Wording
Inspire

BrandAge
...

14 - 15

2 9 Top 10
1 2
Global Brand

Brand
Super Brand

Gold ...

BDS

Keep Walking - Johnnie Walker

 Simple


Beautiful

Gold Gold

20

()

Set Trend

...

Trend Setter
Trend Setter


BBDO
Bangkok