PESTEL ?

PESTEL

1(Political)

2(Economic)

3(Social)

4(Technological)

5(Environmental)

6(Legal)

PESTEL PEST (Environmental)(Legal)

[1]

PESTEL

PESTEL
PESTEL

WTO
40
4.3%,

---

20012020 20012010 GDP 7

9,

20 90

B2

18 60
2
70

2000 1860 8.16 1964 2.15
30 60%

2000
80.66% 2050
87.33%

IT
1 840
735 510



GB89781996


2006 1 1

2000 650

PESTEL
[]
:[2]

2001

()() 320

1. PESTEL
a
(1)
1949

1999

2005

6 25

(2)

t
1997-2000
10 (1996 14 )
15
2001 2002
2003 16.7 2082004 2005
17.35 8.142006 23.8 ( 1995-2006 )

1995-2006
1995

1996

1997

1998

1999

2000

131176 138948 138173 132214 122000 106988

2001

2002

2003

2004

2005

2006

121000 139000 160300 197000 206000 238000

2006

d.
()

"

80

90

f.WTO
WT0

WTO

 WTO

WTO

2.
a

1447.3 891.9 71.4

33.7

89

76.9

12.8

3.2

12.1

41.5

7.2

5.1

O.6

5.9

12

b
(1)
2
380


3000
20000

(2)

M500

M200M240
(3)

1.

2. 50 2 2 2
50 35

2001 6 2001
2006 2001 30
2001

3.
a
150

150 30

4.

2006
2006

2.5

7.8

3.5

40.6

1.4

1.1

5.2

2.2

26.3

12.7

20.5

10.4

1.5

20.5 40.6

5.2 11
()2.5 7.8
10.4
26.3

1.

2.

3.

"

15 13 15 05 2
16 18

(1)

12 15
(2)

1000 1500 2000

(3)

15 1 3

(4)

10 0 15
(5)

2
6

(6)

PESTEL