Presented To Ms.

Sabrin Sultana Lecturer Department of Marketing Bangladesh University Of Business & Technology

Name D. M. Isa Ruhullah Md. Shahriar Mahmud

ID 09103101153 09103101151

A. G. M. Mosharaf Hossain
Imran Hassan Rimon Chowdhury Rashid Abdullah

09103101173
09103101145 09103101172

Our Topic

Consumer Markets & Consumer Buyer Behavior

Presented By Dream Hunter

Now Presenting

Md. Shahriar Mahmud ID-151

The buying behavior of final consumers who buy or acquire goods and services for personal consumption.

Now Presenting

A. G. M. Mosharaf Hossain ID- 173

All the individuals & households who buy or acquire goods & services for final consumption.

Now Presenting

Imran Hassan Rimon ID- 145

In the light of..

Opinion leader is a person of a reference group who influence on others because of special skills, knowledge, personality, or other characteristics.

Self Actualization

Esteem Needs (self-esteem) Social Needs

(sense of belonging, love)

Safety Needs
(security, protection)

Physiological Needs
(hunger, thirst)

Now Presenting.

Chowdhury Rashid Abdullah

ID- 172

High Involvement Significant differences between brands Few differences between brands
Complex Buying Behavior
DissonanceReducing Buying Behavior

Low Involvement
VarietySeeking Behavior
Habitual Buying Behavior

Need Recognition Information Search Evaluation of Alternatives Purchase Decision Post purchase Behavior

Now Presenting.

D. M. Isa Ruhullah ID- 153

Awareness Interest Evaluation

Trial
Adoption