INTERNATIONAL MARKETING

SUBMITTED TOPROF.NANAIAH

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MAHESH M B CHAITHANYA.R SHEKAR C CHANDRASHEKHAR

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CASE STUDY 1

EARNING CUSTOMERS LIFETIME LOYALTY

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INTRODUCTION
y Founded in 1919. y Tesco plc is a global grocery and general

merchandise retailer headquartered in Cheshunt, United Kingdom . y It is the third-largest retailer in the world. y It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK , Malaysia, the Republic of Ireland and Thailand.

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Tesco House, the Tesco head office, in Cheshunt, Broxbourne Hertfordshire,UK

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y Business motto- Pile it high & sell it

Cheap y Internal motto- YCDBSOYA y Number of locations 5381 stores y Key people David Reid (chairman) y Products Groceries, Consumer goods, Financial Services, Telecom etc. y Net income 2.67 (pound) billion(2010-11) y Employee 4,72,000(2010)
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Beginning of 1997 Terry Leahy (CEO)

changed strategy,  Core purpose  Our values  Our Strategy

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