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What is Persuasive Writing? Purpose of Persuasion When to Use Persuasive Method Persuasive Techniques Persuasive Sales Letters Persuasive Marketing Comparison of Obama and Martin Luther Kings Speeches

Persuasive writing is a type of writing where your main goal is to persuade or convince someone to do something that you want them to do.

Present one point of view with reasons and evidence to support it You are trying to influence someone else's opinion. You might be trying to sell something.

PURPOSE

EXAMPLE

Stir up sympathy

If you dont adopt a dog, it could be put to death. Better grades get you a better job and more money. I am sure youll agree Snickers are the best candy bars.

Create interest

Get people to agree with you

PURPOSE

EXAMPLE

Support a cause

Please support my soccer team by buying discount coupons.

Urge people to action

Vote for Pedro.

Lets get the principal to let us wear hats. Cars do not cause global warming

Make a change

Prove something wrong

Claim State your argument. Big Names Important people or experts can make your argument seem more convincing. Logos Facts, numbers, and information can be very convincing.

Pathos Getting people to feel happy, sad, or angry can help your argument. Ethos If people believe and trust in you, youre more likely to persuade them. Kairos Try to convince your audience that this issue is so important they must act now

Formality & flattery Personal pronouns Appeal to the head Appeal to the heart Hard evidence Soft evidence Incentives Humour The law of contrast Rule of 3(Its simple, repeatable and very effective!)

First paragraph Main body Final paragraph

Thank You..