Objectives To orient students in Marketing Management. To encourage entrepreneurial skills. To meet the demand of the various industrial sectors.

MODULE I Advertising definition, objectives. Newspaper, Magazines, Journals.

Types of Advertising

Outdoor Ads ,Theatre Ads. Radio, TV Advertisement. Product placement MODULE II Ad Agencies Its Types and functions.

Ethics in Advertisement. Advertisement Budget MODULE III Element of Advertisement Copy Writing.

Advertisement lay out, Proof reading, Typography, Lithography. Use of Symbols, Slogans Caption Catch Phrase.

MODULE IV Salesmanship Importance of Salesman, Steps in selling.

Direct Marketing. Different Salesman Negotiation MODULE V Knowledge, Skills and Qualities required in salesmanship. Training and supervising the salesman. Motivating the salesman perks, commission,incentives,remuneration,awards and rewards retailer, wholesaler etc.