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Corporate Strategies in Management Analysis

This document discusses different levels of strategic management including corporate, functional, and business-level strategies. It outlines corporate strategies like stability, growth, and retrenchment. It also discusses the BCG matrix and business-level strategies including Porter's five forces, SWOT analysis, and generic strategies like cost leadership, differentiation, cost focus, and differentiation focus.

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pchhina
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935 views8 pages

Corporate Strategies in Management Analysis

This document discusses different levels of strategic management including corporate, functional, and business-level strategies. It outlines corporate strategies like stability, growth, and retrenchment. It also discusses the BCG matrix and business-level strategies including Porter's five forces, SWOT analysis, and generic strategies like cost leadership, differentiation, cost focus, and differentiation focus.

Uploaded by

pchhina
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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STRATEGIC MANAGEMENT

LEVELS OF STRATEGY
 Corporate
 Functional
 Business
CORPORATE STRATEGIES
 Grand Strategy
– Stability
– Growth
– Retrenchment
 Portfolio Matrix
BCG MATRIX
Market Share
HIGH LOW

HIGH
STARS QUESTION
MARKS
??
Growth
CASH COWS DOGS

LOW
BUSINESS-LEVEL STRATEGY
 5 forces
 SWOT
 Generic Strategies
Entry Barriers
Economies of Scale
Brand Identity Rivalry Determinants
Capital Requirements Industry Growth
New Fixed Costs
Product Differences
Determinants of Supplier Power Entrants Brand Identity
Switching Costs
Exit Barriers
Supplier Volume
Impact Industry
Forward Integration
Competitors
Suppliers Buyers
Intensity
of Rivalry Determinants of Buyer Power
Buyer Concentration
Determinants of
Substitution Threat Buyer Volume
Relative Price Backward Integration
Performance Substitutes
Switching Costs
S.W.O.T. ANALYSIS

 S W O T represents the first letter in


– S trengths S W
– W eaknesses
– O pportunities
– T hreats O T
 Strategy-making must be well-matched to both
– A firm’s resource strengths and weaknesses
– A firm’s best market opportunities and external threats to its
well-being
4 GENERIC STRATEGIES
Lower Cost Differentiation
Broad
Target Cost Leadership Differentiation
Scope
Cost Focus Differentiation
Narrow Focus
Target

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