Lof4 NAME STUDY: Exam FOOD MANAGEMENT AND MARKETING Prof. dr. ir, W. Verbeke / Prof. dr. ir. J. Viaene Ist term Academic Year 2002-2003, 17 January 2003 1. Explain briefly the following topics : a. marketing mix is probably aig mat fount pbrae is aarti jp Be cut are the wea ily sy wy ches que s ie SE Fades als beoer a fe “four Po". ti wer price, plane , jastucl , rm nection b. secondary data sources c. fixed costs 1 Coot Has beak l change with charge | Lin cat 0s conbond AOC Be adjeeoos “hy Ge cell Asck oy Fratel 4. SWOT-analysis2 What are the dit It steps in the consumer decision-making process ? Which factors influence this decision-making process 2 oan emasrerdly aod Weeopnicet. 2 cvebuatom op sbkrmaa hin ieee dei, mak, Paes Fadtre Glee ahh 5 = prego. £8 = Nectimality qromes - Athigius greet : = reede grees Chr TD = geppepe pm Sreial cling givigamy SRE; . evdotcel _ Alero ¢ a“ mein COS ~ Pindar be kaareeg PS x pati superior PA mauve ap oT aM ~ ares Referens. yrmips une are pt = wtlaer inp Pt arte. sree wa & 2of4 daw pusher deat patpudordace elas enh lt on le aleve fe pve garrel hb pet30f4 What is the “Prod: ife Cycle” e Give examples of softdrinks in each of the different stages of the PLC (one brand or type of softdrink per stage)? If not familiar with softdrinks, give examples of dairy products. eek fered fr Sle Prrable Sayes atregh four dt me, grat, mallin'ty . - Aeses: Hails chevebprunt avel seromitimat vat + feet: predeet adiptioy prteesy 4 Gruteli Sage aeephc anf spent perteie ~ bag pop patentee ~ nw bah cethnctel < chi ‘th’) ty ( tute Oheit 9 Sate peak avof PETES prep margin tester pres Survives battle pp market ore =~ Pravel Lead are the Gtrergert ce~ Decne acs : Ga od Peat fet Ce ee - Sei 4 re pf rary ~ KE predict