Prof.

MAHAJAN SAMANT

TYPES OF QUESTIONS

INDO GERMAN TRAINING CENTRE

Prof. MAHAJAN SAMANT

MARKETING RESEARCH

Types of Questions
There are 2 main types of questions: 1. Close End 2.Open End

INDO GERMAN TRAINING CENTRE

Prof. MAHAJAN SAMANT

MARKETING RESEARCH

Close End Questions

1. Dichotomous. . .2 Answers; Yes / No. 2. Multiple Choice. .3 or more 3. Likert Scale. . . . .agree / disagree 4. Semantic Differential. .Bi Polar [Modern_ _ _ Old Fashion]

INDO GERMAN TRAINING CENTRE

Prof. MAHAJAN SAMANT

MARKETING RESEARCH

Close End Questions

5. Important Scale. . . Attribute Rating [Most_ _ _Not at All] 6. Rating Scale. .[Excellent_ _ _Poor] 7. Purchase Intent . .[DWB_ _ _DWNB]

INDO GERMAN TRAINING CENTRE

Prof. MAHAJAN SAMANT

MARKETING RESEARCH

Open End Questions

1. Unstructured - Express opinion please. 2. Word Association 1st Word in Mind (airline / product) 3. Sentence Completion (O.B.Tool)

INDO GERMAN TRAINING CENTRE

Prof. MAHAJAN SAMANT

MARKETING RESEARCH

Open End Questions

4. Story Completion (Mcs Motivation) 5. Picture . . . Responses 6. Thematic Aprreciation Test (T.A.T) . . . . .Predict Happenings.

INDO GERMAN TRAINING CENTRE