Questionnaire Name Age Gender Contact Number Occupation

1)Have you bought Gold Jewellery in the past 6 Months? a. Yes b. No 2)How often do you buy Gold Jewellery? (Please Tick Mark) a b c d e Once in a month Once in three months Once in six months Once in a year More than once in a year

3)Importance of buying Gold with respect to the following parameters. Parameters 1.Strongly Disagree 2.Disagree 3.Neither Disagree Nor Agree 4.Agree 5.Strongly Agree

Attractive Design Low Price Marriage Gifting As an Investment Your favourite Celebrity Endorser Festivals like Diwali, Dhanteras, Eid, etc.

4)Generally, from where do you buy your Gold jewellery? a. Local jewellery store b. Branded outlets

5)Please rate on a scale of 1 10 on the following parameters (1 Lowest, 10 Highest) Parameters a)Ambience b)Customer Service c)Trust d)High Customization e)Relationship f)Range of designs h) High Resell Value Local Jewellery Store Branded Outlet

6)Have you ever heard of a branded jewellery before? a. Yes b. No 7)If Yes, can you name them __________________________________________________________ __________________________________________________________

8)What is your perception about Branded Jewellery on the following parameters: Strongly Disagree It is more costlier than traditional outlet Wearing a branded jewellery gives you a Feel Good Factor It makes no sense whether it is Branded or Unbranded as long as you are wearing Gold Disagree Neither Agree Nor Disagree Agree Strongly Agree

9)Do you purchase a certified jewellery

10)Do you prefer branded gold jewellery?/Is Brand has any relevance when you buy gold jewellery?