Topic Business plan Subject Business environment

Group members
Ajith Rajan Amal Raveendran Anish.k.mathew Anoop.s Antony jude pani Arjun karunakaran

APPOLO PHARMACEUTICALS

Internal environment
Budget 50 crore. Objectives The objectives for the first three years include: 1.Exceed customer expectations with superior pricing 2.Increase the number of customers by more than 20% per year 3.Develop a business that survives any off period.

Mission The Discount Pharmacy's mission is to provide our customers with the best prices for their prescription medications. Our convenience and services will exceed the expectations of our customers. Vision our responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic creating a better tomorrow than today. Keys to Success The keys to success are: Satisfy our customers so they will return again and again Maintain low overhead and operating costs Provide better prices than all our competitors

External environment
Macro environment:
Demographic environment: Population and the rural-urban distribution must be taken in to account. Economic environment: Demand and supply will be always high in case of pharmacy. Political environment: Lot of laws and regulations will have to taken in to consideration in case of pharmacy.

Natural environment: There are lot of commitments towards the nature and society. Legal environment: Government regulations have to be followed as and when required. Technological environment: Technology up gradation must be done in regular intervals.

Micro environment:
Due consideration must be given to the following factors: Customers Competitors Suppliers Channel distribution society

Thank you