Comercialize B t u t i th tr ng Vi t Nam vo n m 1999 v i ch 33 chu i c a hng, v n ch l n em sau th ng hi u i vo lng ng i dn Vi t Nam l Honda.

. V i s pht tri n m nh m c ng v i m c tiu thot kh i ci bng c a Honda, YAMAHA motor th c s th ng hoa v i h n 300 i l, chu i c a hng v i s phn chia r r t vai tr c a cc knh phn ph i: I. II. III. Yamaha Town i l Yamaha 3S i l Yamaha 2S

A. Yamaha Town: L h th ng bao g m: y y y Phng tr ng by xe my, Ch m sc khch hng. Fan club. ch i, ph ki n, th i trang Yamaha.

Yamaha town l n i i h i cao nh t, hi n i nh t, sang tr ng nh t trong cc h th ng c a hng, i l c a Yamaha. N i y khng bn xe, ch n thu n l Showroom, d ch v service v h th ng Fan Club. i u gy nn s khc bi t c a Yamaha Town v i cc Showroom c a cc hng khc chnh l h th ng Fan Club. Chnh ci h th ng ny gy nn ci thi n c m v i ng i dn VI t Nam. Cc thnh vin c th trao i kinh nghi m, ki n th c v h th ng ng c , ph tng thi t b cng nhau, c bi t l v i i s c a Yamaha motor. Vi c thnh l p 4rum Yamaha Club c ng t o ra c nh h ng r t l n n h th ng chu i c a hng, i l c a Yamaha Motor. Chnh v v y m Yamaha Town l c sng t o ra tr thnh c u n i gi a nh s n su t v buyer. M c nhin, Yamaha Town s tr thnh n i Offline th ng nin c a Yamaha Club. y l m t b c i c s toan tnh ch t ch c a Produccer. L thnh vin c a Yamaha Club, c ng ph i l khch hng, cho nn thi t l p h th ng ch m sc khch hng ngay t i Yamaha Town gp ph n t o nn s ti n l i cho vi c l y ph n h i t Buyer v i cc s n ph m c a Producer. Yamaha Town cn l n i tr ng by nh ng dng ph ki n chnh hng, nh ng ch i dnh ring cho hng xe Yamaha. Theo ph n h i c a buyer th Yamaha Town th c s nh vo ng nh ng g m buyer c n. B. i l Yamaha 3S (Sale Service Spare Parts)

y chnh l n i bn chnh cc s n ph m c a Yamaha Motor. H th ng ny ra i t n m 1999 v khng thay i cho n t n ngy nay. Cc i l 3S chi m g n 90% chu i c a hng c a Yamaha trn ton qu c. Yamaha 3S ra i theo chu n:

y y y

Sale: knh bn hng chnh th c c a Yamaha Motor Service: d ch v b o hnh, b o tr, cc d ch v sau bn hng khc. Spare Parts: Ph tng chnh hi u.

L knh phn ph i s n ph m v ti p nh n thng tin chnh th c c a Yamaha Motor, buyer hon ton khng g p kh kh n v cc ho t ng Sale and Service. V i nh ng h ng hc t nh s n xu t, buyer hon ton c th yn tm khi d ch v Spare Parts xu t hi n. Cc ph ki n h ng hc s c thay th nhanh chng v ch t l ng th hon ton c yn tm b i l hng chnh hng. N u nh Yamaha Town l u no c a Yamaha Motor th Yamaha 3S l x ng s ng c a Producer. V i tiu ch Service l hng u nn Yamaha 3S lun lm xu t s c nhi m v c ra. Cc lu n khi n ph n h i t khch hng lun c i ng nhn vin t n tnh ti p nh n. Nh ng g m buyer c n hon ton c th tm th y C. i l Yamaha 2S ng ph c v khch hng kh p cc t nh thnh, Yamaha 2S ra i theo c Yamaha 3S.

V i m c ch nng cao ch t l chu n: y y

Service: d ch v b o hnh, b o tr, cc d ch v sau bn hng khc. Spare Parts: Ph tng chnh hi u.

V i ch c n ng nh Yamaha 3S, Yamaha 2S th a h ng nh ng i u t t nh t t 3S nn buyer hon ton yn tm khi s d ng Service and Spare Parts c a Yamaha 2S. i t ng nh m n c a Yamaha 2S: cc vng su vng xa c a VN

Customer Service Service lun l i m nh n hng u c a Yamaha Motor. Chng ta c th th y c b t k h th ng no c a Yamaha lun lun d ch v Customer Service. i u cho th y Yamaha Motor r t ch tr ng khch hng, l y khch hng lm n n t ng. H thng ph c v xuyn su t t cc c p b c t o nn s an tm trong lng cc khch hng. Ngoi ra vi c thnh l p Yamaha Club g n li n v i trang ch c a Yamaha Motor l m t th y, Yamaha Motor r t ch tr ng n nh ng ki n ph n h i c a khch hng. ng thi cho

Hng lo t s ki n c Yamaha Motor tung ra thng qua Yamaha Club th c s gy c s ch n c ng ng biker. C th k ra hong lo t s ki n honh trng m Yamaha Motor , ang v s ti n hnh: y y Cho n n m m i 2012 cng Yamaha (H N i) Chung s c cng nhn dn Qu ng Nam trong ma l ( N ng)

y y y

Yamaha trao t ng dng h c t p cho h c sinh C n Th (C n Th ) R ng ng i v p Vi t Nam ( ng Nai) D Ti c M Nhn (H N i)

Xen Customer Service l m t ph n quang tr ng nh t nn hnh nh c a Yamaha Motor trong m t khch hng ngy cng t t p. N u nh ngy x a, ng i Vi t Nam khi ni n xe my l ngh ngay n Honda, khi x a, chng ta th ng hay b o xe honda l xe my, chnh v v th c quy n c a Honda trong l nh v c ny. Th hi n nay, Yamaha th c s tm c m t ch ng ng k trong lng c a ng i dn VI t Nam. B ng vi c xy x ng m t h th ng v khch hng (ouside-in), Yamaha motor ang d n chi m l nh th ph n xe my Vi t Nam.