1/8/2012

80616622.xls

Confidential

Competitive Analysis
Company

Market Perception Key Product Percent of Total Sales

Key Personnel

[Our Company] High price/expressive [Product Name] [x]%

[Company 1] Conservative/mid price [Product Name1] [x]%

[Company 2] Conservative/mid price [Product Name1] [x]%

[Company 3] Conservative/mid price [Product Name1] [x]%

[Company 4] Conservative/mid price [Product Name1] [x]%

[Company 5] Low prices/personal [Product Name 2] [x]%

President/CEO/Owner CFO/VP Finance VP Marketing VP Sales CTO/VP Product Development Number of Employees
Financial

[Name] [Name] [Name] [Name] [Name] [x]

[Name] [Name] [Name] [Name] [Name] [x]

[Name] [Name] [Name] [Name] [Name] [x]

[Name] [Name] [Name] [Name] [Name] [x]

[Name] [Name] [Name] [Name] [Name] [x]

[Name] [Name] [Name] [Name] [Name] [x]

How Held Shares Outstanding Recent Share Price Cash [if known] Venture Backed? Lead Investors 1999 Sales 2000 Sales (estimated) Percent Growth
Sales, Distributorship & Pricing

[Private/Public] [# of shares/na] [Price per share/na] [x] no / xyz partners [Investor's name] $5,500,000 $8,000,000 45%

[Private/Public] [# of shares/na] [Price per share/na] [x] no / xyz partners [Investor's name] $7,500,000 $9,000,000 20%

[Private/Public] [# of shares/na] [Price per share/na] [x] no / xyz partners [Investor's name] $7,500,000 $9,000,000 20%

[Private/Public] [# of shares/na] [Price per share/na] [x] no / xyz partners [Investor's name] $7,500,000 $9,000,000 20%

[Private/Public] [# of shares/na] [Price per share/na] [x] no / xyz partners [Investor's name] $7,500,000 $9,000,000 20%

[Private/Public] [# of shares/na] [Price per share/na] [x] no / xyz partners [Investor's name] $23,000,000 $5,000,000 -78%

Primary Sales Channel Primary Price Point Discount Structure Annual Quantity Sold Market Share Estimate
Product/Service General Analysis

Multi-level marketing [x] 50% Off @ wholesale [x] [x]%

Retail Stores [x] 50% Off @ wholesale [x] [x]%

discount superstores [x] 50% Off @ wholesale [x] [x]%

discount superstores [x] 50% Off @ wholesale [x] [x]%

Direct mail [x] 50% Off @ wholesale [x] [x]%

Reseller [x] 45% off @ wholesale [x] [x]%

Their Products are:

Easy to use Fulfills promises

Difficult to install Cumbersome to use

Difficult to install Cumbersome to use

Difficult to install Cumbersome to use

Difficult to install Cumbersome to use

Easy install Includes uninstaller Unattractive themes

Subjective Qualitative Assessment

Graded on a scale of 1-5, with 5 being the strongest.

Market Acceptance Merchandising Packaging Advertising Quality Public Relations Price Product Promotion Product Acceptability Probability of Future Threat Trade-in Value Upgrades Useful Life
Average Competitive Score
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