Scenario 2 Currently there are many service oriented organizations available in Bangladesh.

Most of the service oriented organizations are facing intense competition so that they are very conscious about their competitive advantages and customer satisfaction. In order to sustain in a competitive environment almost all the service oriented organization depends on effective and efficient marketing. Marketing managers are playing a vital role for performing effective and efficient marketing. Marketing managers are responsible for all the day to day marketing activities and occasional marketing activities. Consider yourself as a marketing manager of any service oriented organization in Bangladesh and give solution of the required tasks (Task 5 to Task 9).

Task 5 (LO 17.3.1) / P9 Identify market size & share, growth and trends of the company that you have selected.

Task 6 (LO 17.3.2) / P10 Identify one or more competitors of the organization you have selected and specify the closest competitor. Make a plan and carry out a competitor analysis for your selected organization. And you are required to demonstrate a side by side comparison with the competitor(s).

Task 7 (LO 17.3.3) / P11 Explain the opportunities and threats for a given product or service of the organization that you have selected.

Task 8 (LO 17.4.1) / P12 Identify and evaluate the techniques of assessing customer responses (In the context of your selected organization).

Task 9 (LO 17.4.2) / P13

Design & complete a customer satisfaction program for the organization you have selected.