Keval Kothari (PG-10-85) Ankit Lodhia (PG-10-86) Anushree Marathe (PG-10-87) Mitali Nabar (PG-10-93) Yogesh Punjabi (PG-10-100)

OBJECTIVE
To excel in business by meeting the customer s needs as well as updating our range of products as per fast changing trends in the fashion industry.

The Plan
The basic idea is to buy plain kurti material from wholesale market, hand paint and get it ribbon embroidered and sell at a premium price through exhibitions. Hand paint and ribbon embroidering to be done by a professional by offering a 20% profit to her. The material would be transported by public transport. The professional would take 3 to 4 hours to hand paint per material and 6 to 8 hours to get it embroidered per material.

The Plan
The production quantity planned is 25. The designing of material is planned to finish in 10 days. The designed kurti material will be sold through exhibitions at Thane or Andheri. Exhibition set up is planned at 15th day from day of purchase. Internet and Social Media are going to be used for communication along with word of mouth.

Costing
Requirements Kurti Material Transportation Paint Brushes Fabric Color Bottles Ribbon Reels Quantity 2.5 m * 25 =62.5 m 5 4 bottles of 4 colors 10 Rate Rs. 80 Rs. 20 Rs. 25 Rs. 10 Cost Rs. 5,000 Rs. 20 Rs. 100 Rs. 400 Rs.100 Cost per unit Rs. 200 Rs. 0.8 Rs. 4 Rs. 16 Rs. 4

COGS: Rs. 5,620 Cost per Kurti Material: Rs. 224.80 Projected Selling Price: Rs. 400. Projected profit per unit: Rs. 175.2

Projected sales(volumes): 20 Projected sales( value) : Rs. 8,000 Projected profit: Rs. 2380 Projected Profit margin: 29.75%

15 Dec 11 Raw Material Purchase at Hindamata

16th 25th Dec 11 Work done on materials

27th Dec 11 Exhibition at Thane

Sales
Requirements Total Kurti s Actual Sales (Volume) Selling Price/Kurti Actual Sales (Value) Actual Profit Actual Profit Margin Quantity 25 18 Rs. 400 Rs. 7200 Rs.1580 21.94%

Expansion plan
After a few exhibitions, Impressionz can have a brand value and we plan to increase our volumes by 10% on every exhibition. Can participate in exhibitions like Kala Ghoda. Can expand into Accessories and Bags, painted sarees, bed sheets. In 3 years of time, we plan to open first retail outlet of Impressionz.