JAM

By Anvitha S G Jagriti Kukreja Mithila Alva Suman K S

JAM
Benefits-Jams are a good source of vitamin B6 and potassium, two nutrients our body needs every day. Features-Jams are renowned for their colour and taste Positioned for making food interesting and bringing in innovation Pricing-Starts from Rs 2 to Rs 100 Target-Kids love the great taste and mothers love the health that comes from fresh fruits. Expected turnover from Bangalore is Rs

Advertising strategy
Branding
Kids with their bright and cute faces smearing jam all over their faces are the brand personalities Cartoon characters

Communication objectives- to experiment with the taste buds of kids Message idea- Jamilicious Copy platform- Unique fruity experience with fun Emotional appeal mouth watering dishes from a single product Persuasive advertising Samples - Behavioural

Media
Choice of media
Television is the major source since children are the target customers Price listings Television -88% Hoarding 6% Print media 2% Bus shelter -3% Others( Internet, Mobile media(Bus), SMS)- 1%

Visibility- Television and Hoardings Reach Mass market Periodicity - Maximum during Holidays (Vacations) Budget distribution for the year budgeting template1.xls