By D.D.

Asanka Indrajith Undergraduate - University of Moratuwa

03/08/2010

DO YOU KNOW ABOUT THE COLA WAR???

Coca cola vs. Pepsi

Diet Coke vs. Diet Pepsi in Blind Taste Test
Prefer Pepsi Sample 51% Prefer Coke 47% No preference 2%

Product Vs. Brand

Diet Coke vs. Diet Pepsi in Identified Taste Test (brand names revealed)
Prefer Pepsi Sample 23% Prefer Coke 65% No Preference 12%

THE POWER OF

What is a Brand???
A brand is a distinguishing name or symbol intended to identify goods or services of a seller and to differentiate those goods or services from competitors.
Clyde C. Tuggle Coca-Cola, Senior Vice President Worldwide Public Affairs & Communications

Brand is simply
A name, term, sign, symbol, or design (or some combination thereof) used to identify the products of one firm and to differentiate them from competitive offerings.

Purpose of Branding
Create in the mind of the prospect the PERCEPTION that theres no other product or service quite like this Branded One

Most Valuable Global Brands

Coca Cola Marlboro
Nescafe Kodak

$ 36 $ 33
$ 11 $ 10

Billion Billion
Billion Billion

Microsoft Budweiser Kellogg's Motorola Gillette Bacardi

$ 9.8 $ 9.7 $ 9.3 $ 9.2 $ 8.2 $ 7.1

Billion Billion Billion Billion Billion Billion

What is a Personal Brand?

Personal branding is the process of how we market ourselves to others.
Your Self Impression = How People Perceive You

Branding Yourself
Branding yourself is not about getting an employer to choose you over your competition.
It is about getting the employer to see you as the only solution to their problem

Your personal brand can help propel your professional life

why personal branding???

Donald Trump Michael Jordan

Barrack Obama Martha Stewart

Basic steps of branding yourself

Self reflection

Basic steps of branding yourself

Identify Target audience

Basic steps of branding yourself

Prepare a Marketing strategy

Basic steps of branding yourself

Communicate your personnel brand

Social Media

ME.Inc