Employee Branding

Meaning
Employee branding is a process by which employees internalize the desired brand image and are motivated to project the image to customers and other organizational constituents.

The process involves

The extent to which they perceive their psychological contracts with the organization to be fulfilled The degree to which they understand and are motivated to deliver the desired level of customer service

Employee brand strategies

Define what employee branding means to the company Define employee brand objectives and scope Relationship between HR, marketing and communications Discovering your employee brand CEO and senior management engagement Communications planning

Four expressions of brand

Corporate

Product

Employee

Employer

Employer/employee brand
Experience brand through:
Recruitment Training & development Culture/environment

HR and internal communications

Internal stakeholders

Recruitment branding process

Culture of the organization Deciding the needs of employees Developing cultural awareness Organizational brand living upto the expectation