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    9 Point Strategy

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    stillrivercreative
    Generic: already dominates market or new product / category competitive: list competitors 5. What is our most important benefit? 6. Which product / service feature offers this benefit? 7. What else can truly help make the sale?

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    9 Point Strategy

    Uploaded by

    stillrivercreative
    9 views1 page
    Generic: already dominates market or new product / category competitive: list competitors 5. What is our most important benefit? 6. Which product / service feature offers this benefit? 7. What else can truly help make the sale?

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    Generic: already dominates market or new product / category competitive: list competitors 5. What is our most important benefit? 6. Which product / service feature offers this benefit? 7. What else can truly help make the sale?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    9 Point Strategy

    Uploaded by

    stillrivercreative
    Generic: already dominates market or new product / category competitive: list competitors 5. What is our most important benefit? 6. Which product / service feature offers this benefit? 7. What else can truly help make the sale?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Creative Strategy

    1. What are we really selling?

    2. Who is our prospect?

    3. What is our prospects problem?

    4. Is the sale generic or competitive? generic: already dominates market or new product/category competitive: list competitors

    5. What is our most important benefit?

    6. Which product/service feature offers this benefit?

    7. What is our personality?

    8. What else can truly help make the sale?

    9. What do we want our prospect to do?

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