Group Assignment

Product and Brand Management

Consider your group as the brand management team to perform certain brand related activities. The teams objective is to REBRAND an already existing brand in the Pakistani Market from the following given options. Teams are required to submit a 15 page typewritten brand report and a PowerPoint presentation to support the teams rebranding recommendations. Since this is a graduate course, the written brand report and PowerPoint presentation are expected to be of high quality.

Rebrand one of the following brands as your group assignment 1. Pakistan Steel 2. Pakistan Railway 3. Pakistan Cricket Board 4. Pakistan International Airline 5. Pakistan Police As a brand management teams how would you develop the following characteristic in a brand to make it successful? Building brand equity by considering the SIX BUILDING BLOCKS approach including Brand awareness, brand image and brand knowledge Brand elements and differentiation Revised vision statement of brand

Instructions:
y y y y y y Carefully choose the organization and mention it clearly. Apply your knowledge and use creative skills to develop statements. You may get help from internet, organizational visits or other sources but just copypaste from any source will not be acceptable. Assignment should be submitted within due date (January 25, 2012). No excuse will be accepted for late submission of assignment. The solution of assignment must be in MS world format (any version except the MS office 2007).

Course Instructor:--------------------------------------