THOUGHTS ON THE PRODUCT:

1. 2. 3. 4. Car for the bottom of the pyramid. Addition to the innovation and brand value of TML. Head start into the low cost car segment for TATA. Prospects of India turning into a small car hub.

TATA NANO: THE PHENOMENON

1. 2. 3. 4. 5. 6. 7. Cheapest Car in the market Passed environment & safety tests. Fuel economy 22-25 kmpl. 20% more interior space than Maruti 800. Meets Bharat 3 and euro 4 norms First mover advantage. Set India as new small car hub.

CRITICISM & CHALLENGES:

1. 2. 3. 4. 5. 6. Compromising Safety Standards. Diminishing goodwill due to accidents Being a cheap car rather than an efficient vehicle Cost Reduction methods. Quality Assurance in third party parts. Poor dealer Networks

SOLUTIONS FOR FUTURE CHALLENGES:

1. Joint alliances with foreign manufacturers will improve the technology and reduce the costs. 2. Adopt open-manufacturing to encourage collaboration from innovators across the globe 3. Hybrid variants (Electric) to combat fuel crisis 4. Penetrate lower economies like Africa, etc. 5. Aggressive PR steps to enhance the perception of people towards NANO

TATA NANO : AN IDEA THAT STUNNED THE WORLD