Distimo Publication October 2011

The 2011 Top 100 Global Brands and Their App Store Status
By Gert Jan Spriensma, Analyst at Distimo
Amazon Appstore Apple App Store for iPad

IPAD
Apple App Store for iPhone

IPHONE
Apple Mac App Store

MAC
BlackBerry App World for all devices BlackBerry App World for PlayBook GetJar Google Android Market Nokia Ovi Store Windows Phone 7 Marketplace
Distimo 2011, some rights reserved
Distimo Publication - October 2011
NEW AND NOTEWORTHY

This publication covers the Apple App Store for iPhone, Apple App Store for iPad, Google Android Market, Nokia Ovi Store, BlackBerry App World, Windows Phone 7 Marketplace and Amazon Appstore for September 2011. This months report focuses on the 2011 best global brands and how they perceive the fragmented app store space. We have cited the Interbrand 2011 Best Global Brands report as the source for the top global brands for the purpose of this report. The major findings are: Ninety-one percent of the top brands (as defined by the Interbrand 2011 Best Global Brands report) have a presence in at least one of the major app stores. This is a significant increase compared to 18 months ago when only 51% of the brands published or licensed an application. Brands have realized that publishing applications in the various app stores offers a viable channel to promote their brand, reach consumers, and for a subset of brands sell content. This is especially true of companies in the media, business services, and automotive industries who actively use app stores as a way to distribute their content. Based on the rank of each brand and when looking at brackets of ten applications at a time, our research reveals that the brands that ranked highest in the 2011 Interbrand Best Global Brands report have more presence in the different app stores in terms of the volume of applications. Brands are heavy publishers with 24 applications on average per brand, although this is biased due to a few large publishers (e.g. Disney and Sony). The number of applications per brand without these two brands is still high with 15 applications on average. Looking at specific app stores, we see that the Apple App Store for iPhone is by far the most popular app store for the top 100 global brands. Opposed to this, these brands appear to believe that they do not need to have a presence on the Nokia (Symbian / Java) platform given the low number of brands (six) publishing on that platform. The Google Android Market and the Apple App Store for iPad are both increasingly seen as good app stores for brands to promote their visibility and reach consumers. Most brands in the top 100 are not looking to make money in the app stores, as nearly all of the applications associated with these brands are available for free. Only a limited number of brands (27% of the publishers with 32% of the applications) have a strategy to actually make money directly via the app store, including but not limited to Disney, Adobe and Thomson Reuters.
Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.
MOST BRANDS RECOGNIZE THE IMPORTANCE OF HAVING A PRESENCE IN AT LEAST ONE APP STORE
Brands have to carefully manage their presence in all channels in order to distinguish their goods or services from those of their competitors. One would expect brands to be active in app stores given the continued growth of smartphone use particularly among young adults in the western world. Based on our research, the graph below reveals that nearly all of the 100 major brands as defined by Interbrand have a presence in at least one of the app stores per our research, e.g. Apple App Store for iPhone, Apple App Store for iPad, Google Android Market, Nokia Ovi Store, BlackBerry App World, Windows Phone 7 Marketplace and the Amazon App Store.
9
No presence in app stores
91
Presence in at least one app store
There are companies listed among the 100 most valuable brands in the 2011 Interbrand Best Global Brands report that also own an app store, e.g. Apple, Google, Microsoft and Nokia (included in this research). For those brands that have their own app store, the applications in their respective app store have been disregarded, e.g., the presence of Microsoft in Windows Phone 7 Marketplace is not taken into account. Of the 100 brands, nine do not have a presence in any appstore with the exception of their own.
THE TOP BRANDS ARE MORE EAGER TO PUBLISH APPLICATIONS

Based on the rank of each brand and when looking at brackets of ten brands, our research reveals that the brands that ranked highest in the 2011 Interbrand Best Global Brands report also have more presence in the different app stores in terms of the number of published applications.
Average number of applications per brand
90 80 70 60 50 40 30 20 10 0 1-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100
Top 100 Average
The high number of applications per brand stands out when looking at the averages 24 applications per brand. This is mainly due to the large amount of applications that are published (or licensed by) Disney with 628 across all app stores. Another brand that publishes a lot of applications (and causes the spike in 31 - 40 bracket) is Sony with 281 applications that are mainly linked to movies and music. The graph below shows the top five most active brands across all the app stores.
Number of applications per brand
636
285
63
62
61
BRANDS OVER TIME

Proportion of active brands 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2010-03 2010-09 2011-03 2011-09 0 500 891 1091 1000 1631 1500 2000 Number of applications 100% 2343 2500
We can also observe from the graph that about half of the brands had a presence in an app store in March 2010, while 91% of the top 100 brands have at least one application in one of the major app stores today. Moreover, brands now tend to publish more applications as well especially within the last six months when a large number of brand-related applications have been added. This shows that brands are increasingly viewing app stores as a way to promote their visibility and reach consumers.
PUBLISHING STRATEGIES
Most brands in the top 100 are not looking to make money in the app stores, as nearly all of the applications associated with these brands are available for free. Only a limited subset (27% of the publishers with 32% of the applications) have a strategy to actually make direct money via the app store, including but not limited to, Disney, Adobe and Thomson Reuters. The most popular categories that brands have chosen to publish their applications in are the Personalization and Lifestyle categories, or in other words, leisure related categories. Another category where brands have focused their applications efforts is the Business category. This can be explained because companies with a focus towards software such as HP, SAP and IBM are also listed among the top 100 global brands.
Number of applications per category
600 500 400 300 200 100 0 Personalisation Business Lifestyle Entertainment Music
Free Paid
488
256
244 181 124
APPLE IS THE APP STORE OF CHOICE FOR BRANDS

The Apple App Store for iPhone is the largest store in terms of size, and this is also reflected in the number of brands that are active in this store: 86% of the top brands have a presence in the Apple App Store for iPhone. The next most popular app store for brands to publish their applications is the Apple App Store for iPad with 66%, followed by Google Android Market with 59%, and BlackBerry App World with 26%.
Proportion publishing in app store
Proportion not publishing
GOOGLE ANDROID MARKET IS GAINING GROUND WITH BRANDS

The Google Android Market is closing in on the Apple App Store for iPhone in terms of the number of available applications. This can also be seen when looking at the number of available brands who have started to publish on the Android platform over time. The remarkable growth of the Apple App Store for iPad also stands out.
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2010-09
2011-03
2011-09
This graph clearly shows that the Nokia Ovi platform seems to be of less importance for the 2011 top 100 global brands, as the number of brands publishing in the Nokia Ovi Store is the same for the larger part of the time span covered in this report. The relatively high number of applications published by brands that are in the Amazon Appstore (14 applications) is surprising given the store has only been around for three months. Only 25% of the applications that brands offer in the Google Android Market are also available concurrently in the Amazon Appstore. A quick win for these brands would also be to publish their app in the Amazon Appstore since it is also an app store for Android.
RECAP
This report reveals that the 2011 best global brands have realized over the past 18 months that app stores offer a viable channel to promote their brand, reach consumers, and for a subset of brands sell content. This is especially true for media companies who actively use app stores as a way to distribute their content. The media companies featured in the Interbrand 2011 Best Global Brands report count 247 applications on average, per media company listed. Other industries that have embraced app stores are business services with 31 per company, and automotive with 29 per company. Naturally, the computer software companies are also active in the different app stores with 36 per company. Looking at the app stores, the Apple App Store is clearly the most popular among brands: 86% of the top 100 brands choose to publish applications for the iPhone, and 66% choose to publish applications for the iPad. However, looking at the growth of Android and iPad in the past year, brands increasingly adopt a multi-platform strategy. It should also be noted that nine percent (including Kleenex, HSBC and Burberry) of the brands do not publish in any app store.
NEW: PAID FEATURED REPORTS FOR ASIA, NORTH AMERICA AND EUROPE STARTING AT 399
Distimos Paid Featured Reports are built to provide insight in trends and developments of all major app stores in the Asian, North American and European app store markets. The reports allow you to: Identify applications and publishers that are (locally) successful in each application store and region. Identify market trends in terms of pricing and business models. Gain insight into the sheer size, in terms of both downloads and revenue, of the Apple App Store for iPhone and iPad.
HIGHEST RANKED FREE APPLICATIONS

Rank 1 Application
AMAZON APPSTORE - UNITED STATES - SEPTEMBER 2011

Category Productivity Price Free
CamScanner Free - Phone to Scanner by IntSig Information Co.,Ltd Angry Birds Seasons Free by Rovio Entertainment Ltd. Godville by Godville Games Limited QR Droid by DroidLa Kindle for Android by Amazon.com Pop Pop Popcorn by Maplekey Company Fruit Ninja Free by Halfbrick Studios Pty Ltd Tiny Flashlight + LED by Nikolay Ananiev Finger Football by Eli7 Studios Wifi Analyzer by farproc
Games
Free
Games
Free
Utilities
Free
Books & Comics
Free
Games
Free
Games
Free
Utilities
Free
Games
Free
10
Utilities
Free
HIGHEST RANKED PAID APPLICATIONS

Rank 1 Application
AMAZON APPSTORE - UNITED STATES - SEPTEMBER 2011

Category Games Price $1.99 - $2.99
Plants vs. Zombies (WiFi Download Only) by PopCap Games, Inc. EasyTether by Mobile Stream Paper Camera by JFDP Labs LTD Cut the Rope by ZeptoLab WidgetLocker Lockscreen by TeslaCoil Software CamScanner License by IntSig Information Co.,Ltd Angry Birds (Ad-Free) by Rovio Entertainment Ltd. Angry Birds Seasons (Ad-Free) by Rovio Entertainment Ltd. HDR Camera+ by Almalence, Inc Quell by Fallen Tree Games
Utilities
$4.99 - $9.99
Photography
$0.99 - $1.99
Games
$0.00 - $0.99
Utilities
$0.99 - $1.99
Productivity
$1.99 - $4.99
Games
$0.99
Games
$0.99
Photography
$0.99 - $2.99
10
Games
$0.99

Rank 1 Application Six Towers HD by AlphaWeb Plus LLP NBC by NBC Universal, Inc. Skype for iPad by Skype Software S.a.r.l
APPLE APP STORE FOR IPAD - UNITED STATES - SEPTEMBER 2011

Category Games-Board, Games-Puzzle Price Free
Entertainment
Free
Social Networking
Free
LandGrabbers: real time medieval conquest strategy by Nevosoft Crimson: Steam Pirates by Bungie Aerospace Corporation Mr Giggle 2 HD Lite by Koala iBooks by Apple Zombie Highway by Renderpaz Tiger Woods PGA TOUR 12 for iPad by Electronic Arts Angry Birds HD Free by Rovio Mobile Ltd.
Games-Simulation, Games-Strategy
Free
Games-Strategy
Free
Games-Board, Games-Puzzle
Free
Books
Free
Games-Action, Games-Arcade Games-Simulation, Games-Sports Games-Arcade, Games-Puzzle
$0.00 - $0.99
$0.00 - $6.99
10
Free
- this application features in-app purchases

Rank 1 Application Angry Birds Seasons HD by Rovio Mobile Ltd. Pages by Apple Penultimate by Cocoa Box Design LLC Machinarium by Amanita Design Noteshelf by Ramki Where's My Water? by Disney Angry Birds HD by Chillingo Ltd Fruit Ninja HD by Halfbrick Studios
APPLE APP STORE FOR IPAD - UNITED STATES - SEPTEMBER 2011

Category Games-Action, Games-Arcade Price $1.99
Productivity
$9.99
Productivity
$0.99 - $1.99
Games-Adventure, Games-Puzzle
$4.99
Productivity
$0.99 - $4.99
Games-Family, Games-Puzzle Games-Arcade, Games-Family Games-Action, Games-Arcade Games-Action, Games-Strategy
$0.99
$4.99
$0.99 - $2.99
Tom Clancy's Rainbow Six: Shadow Vanguard HD y Gameloft Keynote by Apple
$0.99 - $6.99
10
Productivity
$9.99

Rank 1 Application Zombie Highway by Renderpaz Hair Plucke rby Moxy Games Early Bird by Booyah, Inc. Six Towers by AlphaWeb Plus LLP Tangled by Billy Lavoie Office Zombie by Fluik Anodia by Rafal Kozik NFL '11 by NFL Enterprises LLC Crackle - Movies & TV by Crackle, Inc.
APPLE APP STORE FOR IPHONE - UNITED STATES - SEPTEMBER 2011

Category Games-Action, Games-Arcade Games-Action, Games-Arcade Games-Action, Games-Puzzle Games-Board, Games-Puzzle Games-Family, Games-Puzzle Games-Action, Games-Simulation Games-Arcade, Games-Family Price $0.00 - $0.99
Free
$0.00 - $0.99
Free
Free
Free
$0.00 - $0.99
Sports
Free
Entertainment
Free
10
"Free Music Download" - Downloader and Player by BSOSoft
Music
Free

Rank 1 Application SPY mouse by Electronic Arts Angry Birds by Clickgamer.com Angry Birds Seasons by Rovio Mobile Ltd. Fruit Ninja by Halfbrick Studios Where's My Water? by Disney Camera+ by tap tap tap Jetpack Joyride by Halfbrick Studios Words With Friends by Newtoy Inc. WhatsApp Messenger by WhatsApp Inc. Tiny Wings by Andreas Illiger
APPLE APP STORE FOR IPHONE - UNITED STATES - SEPTEMBER 2011

Category Games-Action, Games-Adventure Games-Action, Games-Arcade Games-Action, Games-Arcade Games-Action, Games-Arcade Games-Family, Games-Puzzle Price $0.99
$0.99
$0.99
$0.99
$0.99
Photography
$0.99
Games-Action, Games-Arcade Games-Board, Games-Word
$0.99
$0.99 - $1.99
Social Networking
$0.99
10
Games-Action, Games-Arcade
$0.99

Rank 1 Application GeekTool by Tynsoe.org
APPLE MAC APP STORE - UNITED STATES - SEPTEMBER 2011

Category Developer Tools, Utilities Games, GamesPuzzle, GamesStrategy Games, GamesArcade Price Free
Rail Maze by Spooky House Studios UG (haftungsbeschraenkt) Screen Snake by Korion Wallpapers HD Lite by StuckPixel, Inc. Evernote by Evernote Touchgrind by Illusion Labs Facebox Pro for Facebook by Zentertain Ltd. Twitter by Twitter, Inc. Skitch by Skitch Xcode by Apple
Free
Free
Lifestyle, Utilities
Free
Productivity Entertainment, Games, GamesArcade, Social Networking, Utilities Social Networking, Utilities Graphics & Design, Productivity
Free
Free
Free
Free
Free
10
Developer Tools
Free

Rank 1 Application OS X Lion by Apple Pages by Apple FaceTime by Apple Keynote by Apple Numbers by Apple iPhoto by Apple iSplash by T-bone, LLC Angry Birds by Rovio Mobile Ltd. 1Password by Agile Web Solutions
APPLE MAC APP STORE - UNITED STATES - SEPTEMBER 2011

Category Productivity Price $29.99
Business, Productivity Lifestyle, Social Networking Business, Productivity Business, Productivity Lifestyle, Photography Graphics & Design, Photography Games, Games-Action, Games-Kids Productivity, Utilities Entertainment, Games, GamesAction, GamesAdventure
$19.99
$0.99
$19.99
$19.99
$14.99
$0.99
$4.99
$19.99 $49.99
10
Grand Theft Auto: San Andreas by Rockstar Games
$14.99

Rank 1 Application BlackBerry Messenger by Research In Motion Limited Facebook by Research In Motion Limited Windows Live Messenger by Research In Motion Limited Twitter by Research In Motion Limited Photo Studio by KVADGroup crunchSMS by Delicious Inc.
BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - SEPTEMBER 2011

Category Im & Social Networking Im & Social Networking Im & Social Networking Im & Social Networking Price Free
Free
Free
Free
Photo & Video
Free
Im & Social Networking
Free
Who Is It - LED Color Light Alerts for Contacts by The Jared Company Poynt by Poynt Corporation Pandora by Pandora Media, Inc. Flashlight : Free - No. 1 Rated Flashlight on App World by The Jared Company
Utilities
Free
Maps & Navigation
Free
Music & Audio
Free
10
Entertainment
Free

Rank 1 Application
BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - SEPTEMBER 2011

Category Photo & Video Price $2.99
HUGE Sale - PhotoClub - Funny Make Machine With Photos by MMMOOO Sea Storm Animated Theme 2.0 by Mobstar Media Ltd A+ Chat for Facebook with Emoticon by shendz Chat for Facebook Pro by Bare Apps One Touch Flashlight (Uses Camera Light) by The Jared Company Live ScreenSavers - 20 in 1 by Ajani InfoTech Private Limited Memory Booster - RAM Optimizer by S4BB Limited iLock 2.1.2 - Password App Photo Folder Network Connection by MMMOOO Earth 2.0 by NuMentis Designs Love Is Love - Great Offer of Valentine's Day by MMMOOO
Themes
$1.99
Im & Social Networking Im & Social Networking
$0.99
$0.99 - $1.99
Utilities
$0.99
Utilities
$4.99
Utilities
$4.99
Utilities
$0.99
Themes
$1.99
10
Themes
$4.99

Rank 1 Application
BLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - SEPTEMBER 2011

Category Entertainment Price Free
Flashlight : Free - No. 1 Rated Flashlight on App World by The Jared Company Free Chat for Facebook (+invisibility) by SolverLabs Navita Translator by Navita Tecnologia The River Test - Free by SolverLabs Hangman by Spice Free Chess by SolverLabs Pixelated by Ebscer Kiddo - (0 - 5 years) by Spice Facebook for BlackBerry PlayBook by Research In Motion Limited iSpeech Translator by iSpeech.org
Free
Travel
Free
Games-Puzzles
Free
Games-Puzzles
Free
Games-Board Games
Free
Games-Strategy
Free
Entertainment
Free
Free
10
Utilities
Free

Rank 1 Application
BLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - SEPTEMBER 2011

Category Photo & Video Price $2.99
HUGE Sale - PhotoClub - Funny Make Machine With Photos by MMMOOO Chat on Facebook by Smarter Apps Chat for Facebook Pro (+invisibility) by SolverLabs Dead Space for BlackBerry PlayBook by Electronic Arts Inc. Lexulous by RJ Softwares Chess by SolverLabs Dead Space for BlackBerry PlayBook by Electronic Arts Nederland B.V. File Browser by Aftab Blaq for BlackBerry PlayBook by Kisai Labs TouchUp Pro - Photo Editor by esDot Development Studios
Im & Social Networking Im & Social Networking
$2.99
$0.99
Games-Action
$9.99
Games-Board Games Games-Board Games
$1.99
$0.99
Games-Action
$9.99
Utilities
$0.99
$1.99
10
Photo & Video
$1.99 - $3.99

GETJAR JAVA - UNITED STATES - SEPTEMBER 2011
Rank 1 Application Nimbuzz Calls and Messaging by Nimbuzz Opera Mini Web Browser by Opera Software BOLT Browser by Bitstream Inc qeep by BLUE LION mobile GmbH Street Wars by MocoSpace Chat For Facebook PRO by MailBit LTD Category Price Free
Free
Free
Free
Free
Free
Q-FChat
Free
Free Tracks by Thumbtribe RockeTalk for Voice Video Photo Chat by RockeTalk Happy Farm by MocoSpace
Free
Free
10
Free

Rank 1 Application Nimbuzz Calls and Messaging by Nimbuzz Opera Mini Web Browser by Opera Software eBuddy Messenger by eBuddy BV Happy Farm by MocoSpace BOLT Browser by Bitstream Inc Street Wars by MocoSpace Color Effect by Twist Mobile Google by Google Inc. qeep by BLUE LION mobile GmbH
GETJAR SYMBIAN - UNITED STATES - SEPTEMBER 2011

Category Price Free
Free
Free
Free
Free
Free
Free
Free
Free
10
RockeTalk for Voice Video Photo Chat by RockeTalk
Free

Rank 1 Application Google Maps by Google Inc. Facebook for Android by Facebook YouTube by Google Inc. Pandora internet radio by Pandora Angry Birds by Rovio Mobile Ltd. Netflix by Netflix, Inc. Music Download by Liu_xuan Angry Birds Rio by Rovio Mobile Ltd. MP3 Music Download Pro by MP3 Music Download - Yu Liu Advanced Task Killer by ReChild
GOOGLE ANDROID MARKET - UNITED STATES - SEPTEMBER 2011

Category Live Wallpaper, Travel & Local, Widgets Social, Widgets Price Free
Free
Media & Video, Widgets Music & Audio, Widgets Games-Arcade & Action
Free
Free
Free
Entertainment
Free
Music & Audio
Free
Games-Arcade & Action
Free
Entertainment
Free
10
Productivity, Widgets
Free

Rank 1 Application Beautiful Widgets by LevelUp Studio Cut the Rope by ZeptoLab
GOOGLE ANDROID MARKET - UNITED STATES - SEPTEMBER 2011

Category Live Wallpaper, Personalization, Widgets Games-Brain & Puzzle Games-Sports Games Games-Arcade & Action Price $2.76
$1.58
MADDEN NFL 12 by EA SPORTSby Electronic Arts Inc. Robo Defense by Lupis Labs Software Paper Camera by JFDP Labs LTD The Moron Test by DistinctDev, Inc. WeatherBug Elite by WeatherBug by Earth Networks UNO by Gameloft ROM Manager (Premium) by ClockworkMod PowerAMP Full Version Unlocker by Max MP (MSR Limited)
$6.99 - $7.00
$3.00
Photography
$1.58
Games-Brain & Puzzle Live Wallpaper, Weather, Widgets Games-Brain & Puzzle
$1.00
$1.99 - $2.00
$3.00
Tools
$6.00
10
Music & Audio
$5.13

Rank 1 Application Adventure of Ted by DreamGamez Chat For Facebook PRO by Mail-Bit LTD Photo Effect by Twist Mobile Skype by Skype YouTube by YouTube MazeLock by ThinkChange Bingo Blaster FREE by Maturus Mobile WhatsApp Messenger by WhatsApp Inc. Hello Kitty by Maya Design YouTube Downloader by picoBrothers
NOKIA OVI STORE - UNITED STATES - SEPTEMBER 2011

Category Games-Adventure Price Free
Social Networks
Free
Entertainment
Free
Utilities
Free
Entertainment
Free
Utilities
Free
Games-Puzzle
Free
Social Networks
Free
Themes
Free
10
Photo & Video
Free

Rank 1 Application Fruit Ninja by Halfbrick Angry Birds Seasons by RovioMobile Angry Birds Rio by RovioMobile Angry Birds by RovioMobile CameraPro N8 (2.2) by Harald Meyer fMobi by JiiKoo ThreadSMS Standard by EHandySoft Evo Green by Invaser TMA by invaser JOIKUSPOT PREMIUM WiFi HotSpot by Joikusoft Facebook Browser by Pixelpipe
NOKIA OVI STORE - UNITED STATES - SEPTEMBER 2011

Category Games-Action Price $0.99
Games-Arcade
$1.99
Games-Arcade
$1.99
Games-Arcade
$1.99
Photo & Video
$2.99
Social Networks
$1.99
Utilities
$2.99
Themes
$0 - $4.99
Utilities
$9.99
10
Social Networks
$0.99

Rank 1 Application YouTube by Microsoft Corporation Adobe Reader by Adobe Systems Inc. Minesweeper by Microsoft Studios Facebook by Microsoft Corporation Sudoku by Microsoft Studios FastBall 2 by Klik! Games Bubble Shoot by Words Mobile Penguin by Mike Newman ESPN ScoreCenter by ESPN Inc Wild West by AndreAlberto
WINDOWS 7 PHONE MARKETPLACE - UNITED STATES - SEPTEMBER 2011

Category Music & Video Price Free
Tools & Productivity Games - Puzzle & Trivia
Free
Free
Social
Free
Games - Puzzle & Trivia
Free
Games - Platformer
Free
Games - Puzzle & Trivia
Free
Games - Family
Free
Sports
Free
10
Games - Shooter
Free

Rank 1 Application Angry Birds by Microsoft Studios Fruit Ninja by Microsoft Studios Gravity Guy by Miniclip Fight Game: Rivals by Microsoft Studios Need for Speed Undercover by Electronic Arts
WINDOWS 7 PHONE MARKETPLACE - UNITED STATES - SEPTEMBER 2011

Category Games - Action & Adventure Games - Action & Adventure Games - Action & Adventure Games - Action & Adventure Games - Sports & Recreation Games - Action & Adventure Games - Action & Adventure Games - Strategy & Simulation Games - Racing & Flying, Games - Sports & Recreation Games - Action & Adventure Price $2.99
$2.99
$2.99
$2.99
$4.99
SONIC THE HEDGEHOG 4 Episode I by SEGA IonBallEX by Ironsun Studios PvZ by PopCap Games
$6.99
$2.99
$4.99
Cro-Mag Rally by Microsoft Studios
$2.99
10
Tentacles by Microsoft Studios
$4.99
DISTIMO CUSTOM REPORTS

Aside from this free monthly publication, Distimo produces custom reports capable of providing specific mobile application store analytics that are relevant to your company. Custom reports are currently available for any country worldwide for the Amazon Appstore, Apple App Store for iPhone, Apple App Store for iPad, Apple Mac App Store, BlackBerry App World for all devices, BlackBerry App World for PlayBook, GetJar, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Phone 7 Marketplace. Additional application stores will be available in the coming months. To get a better idea of the type of data and metrics that Distimo can provide, please visit our Report product page.
CONTACT US
For sales enquiries, please contact Remco van den Elzen, VP Business Development at remco@distimo.com or call +31 30 82 00 567. For press enquiries please contact Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).
ABOUT DISTIMO
Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com
Disclaimer This work is licensed under Creative Commons License Attribution Noncommercial-Share Alike 3.0 Netherlands. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms.
About Distimo
Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com
About Interbrand
Founded in 1974, Interbrand is one of the worlds largest branding consultancies. With nearly 40 offices in 25 countries, Interbrands combination of rigorous strategy, analytics and world-class design creativity enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the worlds most valuable brands. It is also known for having created a broader platform for the discussion on brands in the Webby-award winning website www.brandchannel.com. For more information on Interbrand, visit www.interbrand.com.

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The 2011 Top 100 Global Brands and Their App Store Status

By Gert Jan Spriensma, Analyst at Distimo

Amazon Appstore Apple App Store for iPad

Apple App Store for iPhone

Apple Mac App Store

Distimo 2011, some rights reserved

Distimo Publication - October 2011

NEW AND NOTEWORTHY

Distimo Publication - October 2011

THE TOP BRANDS ARE MORE EAGER TO PUBLISH APPLICATIONS

Top 100 Average

Distimo Publication - October 2011

Number of applications per brand

BRANDS OVER TIME

Distimo Publication - October 2011

Number of applications per category

244 181 124

APPLE IS THE APP STORE OF CHOICE FOR BRANDS

Proportion publishing in app store

Proportion not publishing

Distimo Publication - October 2011

GOOGLE ANDROID MARKET IS GAINING GROUND WITH BRANDS

Distimo Publication - October 2011

Distimo Publication - October 2011

HIGHEST RANKED FREE APPLICATIONS

AMAZON APPSTORE - UNITED STATES - SEPTEMBER 2011

Books & Comics

Distimo Publication - October 2011

HIGHEST RANKED PAID APPLICATIONS

AMAZON APPSTORE - UNITED STATES - SEPTEMBER 2011

Distimo Publication - October 2011

HIGHEST RANKED FREE APPLICATIONS

APPLE APP STORE FOR IPAD - UNITED STATES - SEPTEMBER 2011

Games-Action, Games-Arcade Games-Simulation, Games-Sports Games-Arcade, Games-Puzzle

- this application features in-app purchases

Distimo Publication - October 2011

HIGHEST RANKED PAID APPLICATIONS

APPLE APP STORE FOR IPAD - UNITED STATES - SEPTEMBER 2011

Games-Family, Games-Puzzle Games-Arcade, Games-Family Games-Action, Games-Arcade Games-Action, Games-Strategy

Tom Clancy's Rainbow Six: Shadow Vanguard HD y Gameloft Keynote by Apple

- this application features in-app purchases

Distimo Publication - October 2011

HIGHEST RANKED FREE APPLICATIONS

APPLE APP STORE FOR IPHONE - UNITED STATES - SEPTEMBER 2011

"Free Music Download" - Downloader and Player by BSOSoft

- this application features in-app purchases

Distimo Publication - October 2011

HIGHEST RANKED PAID APPLICATIONS

APPLE APP STORE FOR IPHONE - UNITED STATES - SEPTEMBER 2011

Games-Action, Games-Arcade Games-Board, Games-Word

- this application features in-app purchases

Distimo Publication - October 2011

HIGHEST RANKED FREE APPLICATIONS

APPLE MAC APP STORE - UNITED STATES - SEPTEMBER 2011

Distimo Publication - October 2011

HIGHEST RANKED PAID APPLICATIONS

APPLE MAC APP STORE - UNITED STATES - SEPTEMBER 2011

Grand Theft Auto: San Andreas by Rockstar Games

Distimo Publication - October 2011

HIGHEST RANKED FREE APPLICATIONS

BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - SEPTEMBER 2011

Photo & Video

Im & Social Networking

Maps & Navigation