GURU.

COM
MARKETING MANAGEMENT II PROF. PANDIT

Done By:
Nirali Kenia Swati Singh Vidya Bala Himanshu Taluja Vineet Burman

Guru.com Profile
Founded in 1999 in San Francisco Founded by two brothers James and Jon Slavet It is a web-based firm which provided independent

professionals (IPs) for career advice, tax guidance, discounts on health insurances and other products
Main Competitors - Freeagent.com (Opus360) & Niku

(iNiku)

Change in the Staffing Industry

Dramatic changes in the traditional staffing industry in the

1990s Companies were reluctant from hiring large number of employees The average job tenures had dropped by 15% In that period, a person had an average change of 8-10 jobs

As a result outsourcing of ready-made projects increased from 20 million to 50 million

Created opportunities for Guru.com

Services of Guru.com
Guru.com Services to Independent Professionals Job search for IPs They can upload resume and pricing information Providing projects to companies Companies paid $125 up-front fee for each project

Business Model for Guru.com