Behind every design is a process - a thought process. And that process transcends design itself.

If you are mapping out a sales strategy, or streamlining a manufacturing operation, or crafting a new system for innovating - if you work in the world of business - you are engaged in the practice of design.
Chris Bangle
Design Director, BMW

Creativity Quotient

Level

Kindergarten Primary High School Senior University Graduate Adult

95+ 75 50 25 10

Intelligence
21st Century

Knowledge
17 yrs

Information
50 yrs
1750 1950 2000

Industrial
200 yrs

Agrarian
10,000 yrs

intelligence
the ability to solve problems or to create products & services that are valued within a society

creativity
the ability to transcend traditional ideas, rules, patterns, relationships, or the like, & to create meaningful new ideas, forms, methods, interpretations, etc

Dr. Howard Gardner

Dictionary.com

LEFT

RIGHT

Prof. Roger Sperry (Nobel)

The Brains Operation Introduction Manual (Creativity Tools)

1. Take Risks, Make Mistakes 2. Guess 3. Build Brain Library 4. Copy 5. Question + Day-dream 6. Work Hard, Play Hard

7. Stimulate Your Senses 8. Life Learner Mentality 9. Good Food = Good Brain 10. Alone 11. Rest 12. Use Mindmaps

Laws of Mindmaps

360
exploration

Sometime during the 2 year curriculum, every MBA student ought to hear it clearly stated that numbers, techniques and analysis are all side matters. What is central to business is the joy of creating.
Peter Robinson
Snapshots from Hell: The Making of an MBA

Creative traits

Marketing Plan

Creative Brief