LOREAL IN INDIA

WERE WORTH IT..

What is the Indian Culture code for beauty?

Beauty = Womanhood # 1 : Lighter the Womens skin tone, Better her life will be. # 2 : Long , dark hair and well defined eyes # 3 : Natural skin and hair care , no to Chemicals

What is the Indian Culture code for beauty?

Indian culture code for beauty keeps changing:
Successful celebrities at that point of time Media influence

A traditional mix with modern quotient.

So much for patents and research? Yet ,why do we research?

90% of the customer conduct a mini research before & after buying a beauty product Women are always skeptical and precautious The cost of inferior research may lead to drastic health effects BELIEF IN CONTINUOUS RESEARCH
Increasingly our blockbusters have been India innovation-led products

So much for patents and research? Yet ,why do we research?

Patents make the product unique in the market..
consumers perceive this to be attractive The customers have high switching options
Consumer research Basic research

Formulation science Connect + Develop

Class for the mass--will it gel?

L'Oreal Multi branding strategy to balance the difference Eg: Garnier Hair dye Targeting the ASPIRERS
Performing product opted in growing economy like India

Class is for the Niche

BEAUTY WITHOUT CRUELTY ??!!

Ask the experimenters why they experiment on animals, and the answer is: 'Because the animals are like us.' Ask the experimenters why it is morally OK to experiment on animals, and the answer is: 'Because the animals are not like us.' Animal experimentation rests on a logical contradiction." --- Professor Charles R. Magel

L'Oreal in anti animal testing drive