We look forward, in coordination with NY support functions, to lead and originate the changes that reflect our organisational

cultures evolution toward a customer-centric Investment Bank. To achieve the commitment and integration required among our global network we look for our Mexico team to continue developing its own identity within the organisation, communicating in a more extensive, coordinated and complete manner. Creative thinking is to be stimulated through cross functional interaction and collaboration of our teams, but also by encouraging Mexico based staff to continuing education and make good use of the banks training programmes Promote innovation The organization requires not only gain market share, but to create more market and thereby obtain such participation. Following the model of Michael Porter, the company needs to promote change through creativity and innovation to identify opportunities. These opportunities must be focused on finding blue oceans that will allow the firm to consolidate its position in the industry. Explain the Need for Change Some organizations are content to achieve a turnover that is considered acceptable. In these apparently favorable circumstances, complacency makes it difficult to justify the changes. All staff in the organization must be convinced of the need for change, otherwise unlikely to be achieved. To awaken this awareness, leaders should help highlight the problems that may be consciously or unconsciously being missed. This boom is cyclical or structural? Are we getting the best value for money? Are we retaining customers? Are we leveraging all the talent of our staff? Are you getting our organization better than the competition? Are we losing market share? Are we well positioned to meet future threats? (Substitutes, new entrants) Should we bet more on technological improvements or new products? Therefore strategic thinking can be understood as the steps that need to go back to take a longer jump.