businessstories

:
bs
29 2011

50

-LEADERS

01
02
03
04

> > > 29 2011

business stories ~ 50
01

02

Aegean Power
Carrefour
Coca-Cola
Cosmote
Diageo
Forthnet
Marfin Popular Bank
METKA
O
Wind
Procter & Gamble
T
Vodafone

Alpha Bank




Emporiki Bank
Eurobank
Energa

. 4-25

. 26-44

03

Pepsico-Tasty

-Unilever
. 45-52

04

Agrino
Apivita
Arcadia



Fiat
Frigoglass



Rolco
SCA

Aegean Airlines

editorial
. 53-71

,
,
,
,
,

,
,
,
,

, , ,


-

,
.
. , , .



.

,
.
,
. , , ,
,

, ,
, .
.


best workplaces



.
.

,
50

leaders,
,


.

, ,
.

-
.
,

50
,

, ,

,
: .

, ,


.
, ,

, ,
,


, ..
.
.
, ,
, ,
,

,

,

.
, .
, , , , ,

> > > 29 2011

business stories ~ 50

01

.
:

,


,

20%

, ABEE,
,
.

(, , ),
2939/2001,

. 53
.
. ,
,
, - .
AB
.
(, ...)
, .
HACCP (Hazard Analysis & Critical Control Point)
- , ,
, . ,
.
,
, ..,
,
. ,
.
& DELHAIZE

1953.

. ars Inc. 2005,

.
2009 Manager .
2009 Retailer Of The Year 2010
CEO .

..
1969
. 1992
Delhaize.

, Cash & Carry, Aldi,
Plus ,


.

> > > 29 2011

business stories ~ 50

01

,


.

,
,

,
,

,
! ,
,
,
,

AEGEAN POWER

2008
,

Aegean Power, Aegean,

,
.
Aegean,
Aegean Power. To
, ,
. Aegean Power
2008 ,
,
, Business Energy Aegean Power, Energy HomePack Energy HomeBasic Aegean Power.
,
2011.
-, FYROM, -
. 30 , 1,5
, 2011 12 , . Aegean Power
,
.

8 1981.
Business Administration City University
, MSc in Energy, Trade and
Finance Cass Business School .
Clarksons London, Oil and Gas
Trading Department director
2006 2007.
2008 Aegean Power.

H Aegean Power,
,


.
Aegean Power

.

. Aegean Power,

,
. ,

, ,
,

.

Aegean Power
13,5%
.

> > > 29 2011

business stories ~ 50

01

CARREFOUR

2,1 .
2010,

Carrefour



.


.
A

, ,
Carrefour . ,
. ,
,
, , 15.000 .
,
.
, ,
Carrefour ,
. , ,
, , .
, 2010 2,1 . .
Carrefour
.
Carrefour
, .
,
. , ,

, 260% 8,6%
. , Carrefour
1,65% ,
26,5%, 2009. Carrefour
,
.

Carrefour
1 2011 . ,
, ,

Carrefour .

Carrefour

, .

,
, 50%

90.

,
.
Group
Carrefour, Carrefour

, ,
.
3.000
Carrefour,
700
Carrefour,

73%.


Carrefour,
:
(
91%),
.

,

2,1 .

10

> > > 29 2011

business stories ~ 50

01

,


,



.





, ,


Jeremy Brown
Operations director Coca-Cola ,

COCA-COLA

2007.
,
11 .
, The Coca-Cola Company,
. ,
Coca-Cola Hellas
() () ,

$2 . Coca-Cola
2007.
Coca-Cola ,
Pierre de Coubertin,
,

.

.
.
11
, .
. Jeremy Brown, Operations Director Coca-Cola
, , Coca-Cola
touch-screen
,
Coca-Cola .
OPERATIONS DIRECTOR

Jeremy
Brown

perations director Coca-Cola

, ,
14 brands
,
Coca-Cola Light/Diet
Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater,
Powerade, Minute Maid Georgia Coffee.

The Coca-Cola Company

,
500
3.300
( ,
, ,
[ready-to-drink] ). The
Coca-Cola Company
,
(300
),
- , . ,
The Coca-Cola Company
Coca-Cola ..,
Coca-Cola
Hellenic,
, 28 .

1,7

12

> > > 29 2011

business stories ~ 50

01

COSMOTE

, ,

,
,
,



.


.

, ,


.
brand name COSMOTE. H COSMOTE

, 20 :
, , . COSMOTE ,
, , o.
, COSMOTE
,
, , , . , 2010,
COSMOTE 36
, 189.000 . 325.000
, SMS. ,
.
,
.
COSMOTE , 2010 12 ,
53 1.500 . , , COSMOTE,
& (A.S.B.I.) 2010,

,
. , COSMOTE .
O

COSMOTE
2007.
1994.

, (Msc)
Communications & Signal Processing
Heriot - Watt University Edinburgh
Business School. 1968.

COSMOTE

. ,
,
,
-
- ,
, ,
,
.

,

,
COSMOTE
,

.
2010 9,7%,
,


, 2011
.
,
17,8
2010,
7%.

2,79 . 2010

COSMOTE, 2011
601,7 . ,
EBITDA 203,1 .
: 20

14

> > > 29 2011

business stories ~ 50

01

DIAGEO

T Johnnie Walker, Haig, Dimple, Baileys, Smirnoff,
Jose Cuervo .

,
, . Diageo
, ,
, ,

.
,
. --

. , ,
,
Formula 1 .
Diageo 2007 .
!
O , , ,
Diageo Foundation . E
100.000 ,
Diageo 10.000 , 1,5 . 18-35
.

Diageo

,

,

.


,

, Diageo
:
dies
geo
.
. ,
, . , Diageo,
,
Grand Metropolitan Guinness 1998.
2002 Seagram
180
22.600 , 14,2 . ,
3 . premium
Johnnie
Walker, Haig, Dimple, Baileys,
Ursus Smirnoff, Gordons
Jose Cuervo.
Diageo Hellas,
2002.

premium 13%-15%

.
,
.

,
.

. .

brands,
,

.

14%

5%

16,2 9

16

> > > 29 2011

business stories ~ 50

01

FORTHNET

triple play
, pay TV (OVA)

.
NOVA, . ,
Forthnet triple play. ,
100.000
.
, Forthnet,
90
. ,
. Forthnet
, High
Definition
3play ,
pay TV (OVA).
, Super League
2014 .

NOVA , .
,
Forthnet ,
I .

.


,


.



,

Forthnet

.
Forthnet A.E.,


2000,
Multichoice Hellas .. Forthnet Media Holdings
.., NOVA, ,
,

.

(
Wireless Local Access Network), Forthnet


, . To

,


2011-2012, 90 .
, 2013.

100 . ,

.

Forthnet,

20. 2000
,
NOVA,

.
Forthnet .

100.000

triple play 410 .

2010 377 . 2009

 29 2011> > >

17

business stories ~ 50

01

MARFIN POPULAR BANK

,
, ,

Marfin
Popular Bank.
,

1,2 . ,
,
294 . .
Marfin
Popular Bank, 488.167.604
,
488.167.604
0,85, 1,00.
. E

:
arfin opular ank
488,2 ., 111%,


.
,


.
,

,


.

Princeton University.
Athens Tech. Center & Epsilon Ltd.,

8
Alpha AE.
2000
FG Eurobank Ergasias,
.. EFG Private Bank Luxemburg. To
2006
Marfin Bank ATE, .. Marfin
Financial Group
. 2008

arfin Popular
Bank.

, Marfin Popular Bank

,
.
:
.
,
, ,
, , , ,
, .
, , ,
.
Natura 2000.
. ,
, ,
, , GPS.
:
.
, ,
. , 19 2.525.452
. .

O . 1961.

,
MSc.
Stanford University

Massachusetts Institute of Technology.

87

. Marfin Popular Bank

2010 705 . (+12%)
67%

18

> > > 29 2011

business stories ~ 50 E

01

,
EPC.
100
, 1990, ,

.
1995
2.500 .
2002, Protergia
2010. Protergia
.
,
CO2. , , Motor Oil M & M Gas Co SA,
( ).
, ,
. O , ,

vw .

,

.
,


.

-



- 15%

1960


.
165.000
800.000
. -
NA
, 800.000 ,
.
1962. 1973
,
.
, 4
. .
,
,
,
,
.
EPC (Engineering Procurement - Construction)


.

.

London School of
Economics.
1978 , 1908,

. 1990
. .

. 2010 EBITDA +62%,

192,7 .

20

> > > 29 2011

business stories ~ 50

01

( )
. .

: www.goodchannel.gr

,
. ..
,
, . ..

, .

,
, .
,
. ,
,
.
,
, ,
-, ..
, www.goodchannel.gr. ,
goodchannel.gr ,
.., ,
,
..
.

(Ph.D in Material Science). 17

(Dow Chemical).


.. .

.
.
,
,
1958.



. & . (2010)



( ,
, ..).

(2011)
..
. ,

1.500
.

, ,
,
(2006).

214

. IDTA
1,21 .
2010

 29 2011> > >

21

business stories ~ 50

01

WIND

WIND ,
, Internet,
,
. -
1992-
.

,
. :
,
,
,
,

. :
, ,
3 ,
. , Kids@Safety, Internet, &

.

.





,

.

WIND 1992

1993,
. 18
,



.

2 . . 2007 WIND

& Internet Tellas
(2009),

.
, & broadband
Internet WIND 2010

. o
WIND

, ,

, ,
Internet.
,
.

Wind Tellas 17 .
1993
1999
( Procter & Gamble ,
PepsiCo Foods International Ford James
Greece & marketing).
,
Chemical Engineering.

& 1992
= 6 .

2011-2013 = 300 .
& = 4
. =
420 . ,

22

> > > 29 2011

business stories ~ 50

01

PROCTER & GAMBLE

,

...

363 . , P&G
,

.
P&G
, .
,
,
P&G . P&G
, ,

, .
P&G - 20.000 . ,

. 160.000 P&G
20.000 , .
,
P&G .
, .

CEO P&G Bob

McDonald



: "



".

.

P&G
.

, Pampers, Tide,
Ariel, Always, Pantene, Fairy, Iams, Crest, Oral-B,
Actonel, Duracell, Olay, Head & Shoulders, Wella,
Gillette Braun. Procter & Gamble
1837 -
, William Procter
James Gamble. 55
. , P&G

. P&G
,

. P&G

, 1/4
. P&G
1837
17
34.000 . P&G
1960
,
.

Robert Van
Pappelendam

,
P&G Hellas
.
P&G 16 .
Household Care Beauty Care
,
P&G
, .

160
( 300) 3 .
! 135.000 80

24

> > > 29 2011

business stories ~ 50

01

stress tests : ..
( 2010 1 . )

,

, 2010 .
, ..
1 .
32.000 . ,
2010 8.216,11
. , 2,16%
2009. 46,07%,
384,60 . , 263,30 . 31/12/2009.
67,76%, 63,67% 31/12/2009.
7,05% 2009, 1.747,89 . , 1.880,49 .
. 3,32% 2009,
4.768.80 . , 4.615,49 . .
2,94% 2009, 249.99 . , 242,85 . .

11,16% 2009, 1.449,43 , , 1.303,94 .
. , (
) 6,51% 6.257,45 . , 6.693,29
. 31 2009. ,
4,02%, 12.124,80 . , 12.632,22 .
31 2009.

100

. 2002
, 2006
..
. ,
13,1 . , 145
840
..,


.

1.500 30.000
,
2
10 1 7
.
,
.
,

( ),
, ,

.

. ()
1962.
, London School of
Economics (M.Sc) Wharton School
(MBA). 25
.
,
Lloyds Security Pacific Swiss Bank, UBS.

9,2

:
15,09%

 29 2011> > >

25

business stories ~ 50

01

,

,

,
,



,

VODAFONE

Vodafone ,
ISO 14001.
.

30%
.
Vodafone
9 , 1.000

.
Vodafone Carbon Connections,

. 16

, ,
.
.
30 ,
. ,
.

- & , .
37 ,
, .

.
PepsiCo, 12
,
.
Lek Consulting UK
consulting manager,
Procter & Gamble,
.

Vodafone
Vodafone,
.
Vodafone

.

,

100%
,

,
.

, Vodafone


Femtocell Full ,

3G ,

. Vodafone





.

927

. Vodafone
: 108 .
: 3.876.000

26

> > > 29 2011

business stories ~ 50

02

ALPHA BANK

Banker

.


,
, ,
. , ,



,

. ,
,

, ,

. ,

Alpha Bank

Alpha Bank 2010

,
. ,
2,8 . 66,8 . , Core Tier 9%,
Tier I 11,8% 13,5% .
Alpha Bank 2010
, , The Banker,
Alpha Bank
, ,
.
, Alpha Bank
,

. ,
.
, .
Alpha Bank
1925,
.

Alpha Bank 1879

.
900 , Alpha Bank

, ,
, , ,
, .
Alpha Bank,
,
,
,
,
, ,
, private banking,
, leasing
factoring. Alpha Bank,

,

, ,
.

1938.
Kings College Durham
.
1963.

1973
1984 1996.
23-2-2005 .

54

.
: 37,6 . :
48,4 . ( )

28

> > > 29 2011

business stories ~ 50

02

.

.

Disneyland, ,
,
,
,
.


40%

, ,
, , .
36 . , Vero Center,
- ,
40.000 ..
, 43 472 .
, 4.700 .., .
, 20
15.000 , ,
.
, , , ,
.
, 510 ,
,
. FYROM,
, . Andrew Garden, vice president Europe Procter & Gamble, ,
. . , ,

. ,

.

.
.
( )
,
.

.

FYROM 1997
,
,
().
200
FYROM,
20
,
531
53 . 2009.

10
20

 29 2011> > >

29

business stories ~ 50

02

1 . leader

,




.
,

.. 1950, 12/12/2001
. ..

, 7,5 .
, ..

,
.
84% ,
, , , .
,
100%
.. ,
100% ..
1 ,
.
,
: ,
.
, , .
.
.
, ,
.
, .

H


2020 (20% , 20%
, 20%
)

.

.
,


,

.
CO2

.
,
.
,
, ..

,

.

.
(EREC),
(EWEA)
(GWEC). ,

(REN21)
(Forum)
(DG TREN) .

5,8

. 2010
77,3%
21.000

30

> > > 29 2011

business stories ~ 50

02

. 2007



( ),


,
, ,
.



.
,

,

:
,

.

,
(ITG) 2007,
(ITGI),
(IGB), South Stream Aegean LNG,

.

,
, ,

ITGI, LNG
. ,


(regional gas pricing hub).

LNG
( FSRU),


(.. Nabucco).
LNG
- (IGB)
(
.
),


,


.

.
,
.
, ,
.
,
,
,
(Safety Manual).

,


. ,

,

.
,
,

. ,
,
,
,
.

,
,

1958 MBA Harvard Graduate

School of Business Administration.
Mcgraw-Hill Business Information
Group (2004-2009) .
1999-2004 Platts,

.

58,6

. 2010
1,8

32

> > > 29 2011

business stories ~ 50

02

100

Leader
,

. ,
, ,
.

, ,

,


.

,

.
: 1) ,
2) , 3)
4) .
,
.
, ,
. 100 1.000
2010, The Banker-Financial Times.
,
. ,
.
.. . .
1998 2004 , 1996-1998
. 1989 1996
ABN AMRO Bank, 1986-1989
Corporate Finance. 1984 1986
Mobil Oil Hellas. , , ,
Steering Committee Interalpha Group of Banks, ,
, Southeastern European Board Europay
Mastercard, .
aster of Arts in Econometrics
Saskatchewan .

.

2009. 2009
,

, 2004
&
Lamda Development.

574 1.481
ATM. , 12
1.185 .

, , , ,
, , .
, ,

. 121 . ,
36.900
. ,

,

.
2010
406 . ,
2010
9,7 . ,
1,8 .
.
(Tier I) 13,1%,

. (
) 103%.
,

.

13

103%
406
.

 29 2011> > >

33

business stories ~ 50

02

EMPORIKI BANK

,
Credit Agricole

,



.



,
. -
2 .
Credit Agricole 2009 2010- ,
2011

. , ,
, Crdit Agricole,

,
,
,
. ,


. business plan , 2011
,
2012 2013
,
business plan
.
2011
44% ,
63,9 . 44,5 . 2010,


.

5.800 ,
327 11
,

, , .
,
Crdit Agricole,

, 160.000 , 54
11.500 70 ,
100
,

.

.
,

,

1907


. 2000
6,7%
Credit Agricole,
,
.
Credit Agricole
2006

.

Alain Strub
Andr

.

Credit Agtricole
, ..
.
.
1955
.

327

5.800
54
70

34

> > > 29 2011

business stories ~ 50

02

EUROBANK

2 . ,

Eurobank

.

. 2010
, , ,
.
.

, Eurobank
.
,
.
Eurobank .
, , ,
, , . Eurobank
.
, , Eurobank repos 1
. .
, Eurobank
,
70% Polbank Raiffeisen.
. ,
, 2 . .

1952.
, Carroll
McEntee & McGinley ( HSBC
)
The World Bank. o,
,
London School of Economics INSEAD.

-,
,
,
.
, ,
.


.




,

.


,

,

.





, ,
,

Eurobank, ,
1990

private banking.
1996
Interbank .
.
EFG Eurobank.
.

- . 1999,
,
Eurobank
.. ,
.

, 1999 - 2000,


,
,
.
( ..)
,

(, , , , )
, Eurobank

.

, Eurobank
22.500
: 13%

36

> > > 29 2011

business stories ~ 50

02

.



,

ENERGA


, 2013,
35 500 kw

ENERGA
,
. , ,
, 5 ,
.

, 29,5 65.900.000
. , 2013, 35
500 kw 10% ,
, .
,
. ,
ENERGA (EPEX)
, .
, ENERGA
-/-,
.
ENERGA
. ,
.
, 2-3
, ENERGA
.
ENERGA , FYROM
2001.
O

1979 ,
City .
VERBUND
Austrian Power Trading ENERGA HELLAS ..
2011
ENERGA POWER.
.. ENERGA A.E.
ENERGA .

ENERGA

. ,
,

/

. ,

.

,
50.000
ENERGA
. ,


2008. ENERGA


. , ,

, ,
,
. ENERGA
2006
ENERGA A.E., 2011
100% .

50.000

,
Energa.
,
5 ,

 29 2011> > >

37

business stories ~ 50

01

- GLOBAL FINANCE
Worlds Best Banks
110
600 8 , ,

, ,
2011 Global Finance.
,
Worlds Best Banks Awards 2011,
.
,
.
- 25 - Global Finance ,
. - -, ,
, , , ,
. ,
,
. , ,
Worlds Best Banks
, . 300 .
China Development Bank,
. .
China Development Bank Corporation.
2011,
China Development Bank Corporation
,
, .

1955.

() M.Sc.
Economics London School of Economics
. 1980
.
, 1991, .

1899

. , ,

, ,
, Factoring,
,
.
595
, 211 , 185
, 143 , 27 , 12
, 12 , 4
1 Channel Islands. ,
9
, , , ,
.
12.009 .
31 2010
42,64
. 2,83 .


.

306

. 2010
84,1%

38

> > > 29 2011

business stories ~ 50

02

( )

( )

.
,
.
,
.
, . ,

, , , ( , ,
, ). , , ,
, ,
.
( ), ,
,
.
,
.
.
, -
, ,
- .
Athens Metropolitan Expo 40
. , (
40.000 .. 95%), ,
..

,
.


,
.



.

,

.
1.000 ,

,
.


3.000 ,
,
,
. E
100
. . , ,
32 ,
18
. ,
, 5%
,

.
Northern Capital Gateway,
,
Pulkovo
, , 1,5 .
,

.

61 - .
1972
.
GAS ..,
Gazprom. 1981
1985, .

, .

,
, 900 o

120

40

> > > 29 2011

business stories ~ 50

02

()

,


,


.

. E
,

,
. ,
.



, ,
.


.
,
, ,


, .


,

.


- ..-

. ,
,

.


G3 GRI (Global Reporting Initiative).

.
,
.
,
,
,
.

,

.

. M
5,5 . 2010, 30

,


.
,

,
. ,
-
-
. 2010
8%,
,
11,5%.
.

,

.

,

50 Mbps. , o OTE

, 2011.

.
,





,

3
N 2010. .
2001 2007
Cosmote.

Vodafone Phillip
Morris Europe.
New Brunswick .

30

5,5 .
: 5

 29 2011> > >

business stories ~ 50

02

.

,
.
, ,

,

.

-
,

.
,
. .
! .

.

,
, .
,
, .
IKEA 1926, Ingvar Kamprad Smaland .
Kamprad :
. ,
. IKEA
:
Kamprad, . , ,
.
, ,
. IKEA .
, .

,
. .
1998 2001
,
1995 .
1988 1995
Trofeklekt.

2001,
. 2004

.
2008
, ,
.

2007,
.

32 .

32

41

42

> > > 29 2011

business stories ~ 50

02

3,5
. . 300

.

.

,

,
.

;

2011 super markets,
,

. 2011
, ,
. .
,
, ,
: & & .
,
. :
Mr Grand,
.
, , , .
:
2009. : 20
.
. SOS :
. :
. :
( )
( )
( )
( )
( )

5.000 .
, ,
160
15 cash & carry
180.000 .. 100

.
,
,
, 30.000 ..
,
100
.
,
50 .
.

.


.

160

15 cash
2 100

44

> > > 29 2011

business stories ~ 50

02

computers

. ,

-
.

,

Computers .
, . ,
.
70,
,
. ,
o . 2
, online
. , state of the art ,
Turbo-X, private
label /, .
, , ,
.
.
1,5 . 2011, 78,5%
. ,
3,7 . 2,9 . , 7%
1,5 . ,
18,4%.
, . .

. ,
, .
2008
, - .

.
.

(Turbo-X)

.


. ,


( )
. ,



.

,
,


.
,
. .

. ,
,
12 .. 1969.
1.200
. 10

500
.

1.200

1

160.000 -

 29 2011> > >

45

business stories ~ 50

03

:
,
,
,

Best
Workplace 2010

mstel Heineken.

:
, ,

,
:
,
, , ,
.
, -
2010 , ,
6 8 2006, CR Index,
, Gold
. , Best Progress Gold award,

. , 6 ,
,
, . ,
, : , ,
, , ,
. . ( )
(Corporate Relations manager)
.
, ,
,
. , 90%
( , 2011).
, .

Jac Van Herpen

..

. 1963

Heineken N.V. T 1965
,
Amstel.
1974 ,
, 1976 Amstel

,
.
1981
Heineken
1985 . 1990

Buckler. 1993
,


,
. ,
, ..
,
Erdinger, Murphys Irish Stout Red, Duvel,
Chimay, Kirin, McFarland, Carib, Desperados, Tiger,
Moretti, Fosters Krusovice Kralovsky,
30
, .

. Jac Van Herpen
2005.
Heineken 1981
,
, .
Master

.

90

46

> > > 29 2011

business stories ~ 50

03

leader
,
-

KPMG 16
2011.

.
14 ,
Entering a New Age in People Management. 10
,
.
.

.
, .
. Eric Kleijnen,
.
,

. ,
,
. ,
, Ecomobility, ,

,
.
.

:

,

216.000
93 . .
2010, 91 .
3,9 .
31 2010, 1.104 .
.

.

Eric Kleijnen

. Eric Kleijnen



.

.

93

57
216.000

48

> > > 29 2011

business stories ~ 50

03

-

best workplaces

Best Workplaces 2011

,
.
2 ,
1 50-250 .
H ,

,
. . : ,

, .
,
,
. ,
,
,
.
2010 .
,
.
, .
,
Yogood Siris. ,
( 49%)
.

17,2% (47.196 . 40.254
. ) 2010 2009.

14,5% (23.437 . 20.476 . )
2010 2009.

,

,
.
18,9% (23.460 .
19.729 . ) 2010
2009,
. ,
2010
2009 (13.047 . 6.287 . )
25%
.


,


.

.


.

17,2

 29 2011> > >

49

business stories ~ 50

03

PEPSICO-TASTY


Best Workplaces,
Investors In People.

Pepsico .
HR,
.
,
.
.
Pepsico
.
100.000
. , 3 - 2010
2011,
(1.300 ). , Tasty 2010
Investors In People.

-
,







.

Tasty Foods,
1998

,

. ,
50.000

, 400
.



,
.
, Tasty Foods

, ,

,
Pepsico. T 2003
Corina Snacks
,



.

MRS HUMAN RESOURCES

. Carrefour,
,
Tasty Pepsico. ,

.

Best Workplaces 400
22

50

> > > 29 2011

business stories ~ 50

03

2011

, Best
Workplaces 2011.
Best Place to Work Institute Hellas,
ALBA Graduate Business School,
250 .
,
42 , 14.703 .
.
88,5% .
, :

.
, . O
. !.

Joint Commission International (JCI).
, , ,
, .

..
.., ..
VIVARTIA , ..

MIG.
CARRIER INTERBANK. ,
, .

Joint Commission International (JCI),

.
440 , 18
, 1.000
700 50
.
130.000
, 13.000
,
1
.
,


.
, :

GAMMA - KNIFE
PERFEXION
,
,
-
PET-CT

da Vinci S



(ODS)

To


,
,
:
, 50%
,
,


.

20.000
. ,

, 2
,
15-20-25-30
1.000 ,
1.000 laptop
/
10 /
.

700

, 1
18 .
, 2,5 .
299 .
87,9 .
,

52

> > > 29 2011

business stories ~ 50

03

-UNILEVER


. ,
, Becel pro-activ, Knorr, Algida,
Klinex Skip

.
80
.
. , -Unilever Hellas
, 2 est Workplaces 2011, 250 .

.
( ),
, ,
..
,

.
-Unilever Hellas , Becel proactiv, Knorr, Algida, Klinex Skip, Dove, Ultrex Axe:
, ,
. BEST WORKPLACES 2011 9
Great Place to Work Institute Hellas ALBA

.

,

,

.

400 , 14
,
,
,
.
leader,
.
.. Lipton, Knorr, Dove
Omo, ,
Pummaro .
,
1 .
,

,
.

KAI

1953 .

. 1976 ..
arketing.
1996 .. 1-11-96
UNILEVER . 2008 anager of the Year 2007.

400

Unilever 1
891 .

 29 2011> > >

53

business stories ~ 50

04

.


.


,


.

AGRINO

H
,

,
. Agrino

. 30%
. Agrino ,
. Agrino
Global GAP (Good
Agricultural Practices),
.
. Agrino
, .
: 2, ,
catering.
, logistics Agrino
. :
, ( .
), , .
, ,
. 1975
, . 20%
,
, .
, .
, ..

.
, , (),

- ,
, ,
1970
,
parboiled, .
1993

.
Agrino
.
. Agrino 20
,
.

. ,

10-

-
.

30

Agrino
: 500.000

54

> > > 29 2011

business stories ~ 50

04

APIVITA

32
:

-
- !

.
.
32 ,
.
Apivita, ,
,
.
.
, ,
5.000 , Apivita
, , ,
, , , ,
.
, , parabens,
( , ),
.
,
.

Apivita 1979,


.

Apis () Vita
() = Apivita, .
pivita

,
10 ,
, , , ,
, , , , ,
. , ,

,
.
, , Apivita

,
, ,
.
,
,
,

.

.
,

copyright
. ,

,
.

32

56

> > > 29 2011

business stories ~ 50

04

.
.



.







,
Arcadia

ARCADIA

,

, Arcadia Shipmanagement Co.Ltd
.
,
,
,
. .

. Arcadia
/
. ' :
(risk assessment)
.
( OHSAS 18001, Occupational Health and
Safety Assessment, ).

, ,
SO 14001
. ,
SO 9001.

Arcadia
Qualship21
,
Helmepa Intertanko.


2005


(DNV), DNV Standards for
certification of maritime training centers.
Arcadia

(BRM, ERM, Cargo Handling, GMDSS,
ECDIS)

,

(ISO 14001, Green Award, Ship
Efficiency Energy Management ...).

, o .
, 66
, : ,
.
,
.
-
- .

14

Arcadia Shipmanagement, ,
Aegean Bulk Co.Inc,
29
,

 29 2011> > >

57

business stories ~ 50

04

2010
76%


10%

,
, .
,
2001-2010 1,5 . .

,
, ,
,
.


. -
..,
, -
.., ,
,
.

.

.
,
, ,
.


,

.


, ,
, , ,
.

.
,
. ,
, ,
,
.

2,9

. ,
158,6 .

58

> > > 29 2011

business stories ~ 50

04

3 .
2008-2012

,
, , . ,
,
(), .. 35%.
. , 2010 5%
. , 3 .
2008-2012, . (1,2 .)
, .
. , , . , ,
, ,
, . ..:
, ,
, , ,
, ,
.

(BSc.)


()
.
Procter & Gamble ,
Chase Manhattan Bank, Booz Allen & Hamilton.

, ,


.
(
),
,
,
.


. ,
,

.

70%
,
BP 28%
..

 29 2011> > >

59

business stories ~ 50

04

, ,

,
.
,
,
.
,
300 . . ,
, 30 ,
,
, 350.000 .
, 80
. ,
, 3,5 . .
, .
, ,
!

. ,
,

.

.

.

.

,


management


.

,

.

,


700.000 KWH ,
- 700.000


( , ..).
R&D,
30

25 . .
,

Herhof.

,
-
,

,
,
, ..

.
.
, 1986
. 2001
2004

. .

300

.
350 .
26 .

60

> > > 29 2011

business stories ~ 50

04

FIAT

,
Fiat

.



,
,

, Fiat
.

, , Fiat
.


.
Fiat ,
. Fiat
CO2
, 123,1 g/km (4,7 g/km
2009). ,
FIAT 15%
2014.
,

UNI CEI EN 16001 .

, ,

.

Enrico
Atanasio

O . Enrico Atanasio country manager

FIAT. 53
M .


arketing General Motors 8
. 10
marketing, CEO Rover .

Fiat Group Automobiles Hellas 1989

Fiat Group Automobiles SpA.
Fiat Group Automobiles Hellas
Fiat, Alfa Romeo, Lancia
Abarth, Fiat Professional. ,



,
FGA Capital FGA Bank. Fiat Group
Automobiles Hellas .
Enrico Atanasio 80
38 .

15

Fiat 2014

62

> > > 29 2011

business stories ~ 50

04

,


,



,

FRIGOGLASS

(
50%
)

.

Ecocool, .
,
50% , .
Ecocool
(ICMs) ,
.

:
- . T
(Global Warming Potential - GWP) 1.300 (
100 ), 3.
- ,
Ecocool .
Ecocool 50%
.
-
Ecocool (HFC).
- .
Ecocool
,
. Frigoglass ,

.
O

.
Frigoglass
.


Coca-Cola,
.

Frigoglass

.
, ,
, , , , ,
, .
14 ,
100 .
Frigoglass 4.000
.

14

100 -
Frigoglass

4.000

 29 2011> > >

63

business stories ~ 50

04

, , ,
, ,
, .

( )

. 6.500 ,
1.200 .
.
, ,
, .
. ,
,
,
. :
-
ECOCERT- .
, ,

.
,
. ,
,
.

-
,


.

,


,



-
;

shop-in-shop
,

--
branding made in Greece.

1996,

.
,
,
10
.

.

.
,


.

6.500

64

> > > 29 2011

business stories ~ 50

04

,
.





,
,

.

,

. 2008,
.
,
,
, , ,
.
, . 180.000
, ,
. 17
, 600 ,
, .
. ,
.
,
. ,

.

Chris
Matthews

,
Dixons.
2006 ,
marketing business development director
Currys.
1994. Dixons
2002,
Marks & Spencer.

1
.
1950 .
104
2.000 .
2004,
Dixons.
,

.

,
, ,
, ,
.
Dixons Plc

.

, 1.300
28
, 40.000
. , 100

online
Dixons.

104 , 74
. Dixons 12
, 8,5 .

66

> > > 29 2011

business stories ~ 50

04

PIRAEUS BANK

,

,
GREENbanking4Life

, -
-
: E,

2007-2009. ,
.

LIFE

GREENbanking4Life 2009.
.

.
, , .
850 60,6
/,
26.000 ,
950.000
.
e-learning,

,
75.000
(Green Banking). ,

772.000
, -
8,6%
. ,
,
:
,

.

,






.




.

( )

O

.
1916.
1975
, 1991.
1991
,
. ,


.
2010
882
(360 522
).
2010 4 . (proforma 0,8 .
2011), 30 . ,
37,6 .
57,7 . .

1950.


.
,
,

.

.
E 2010: 57,7 .
: 37,6 .
: 13.320

 29 2011> > >

67

business stories ~ 50

04

ROLCO

,



,

,

,

,
.

,

Planet Rolco,
,
2010 . TEXAN
. ,

Planet .
, , . , 10%
7 20 . , 20% Planet
.
, Planet .
, , Rolco . ROLCO
.. ,
. ,
.

ROLCO ..
,
,
.
1948
360
,

,
, -

.

( - )

,



.

.
Rolco

.

73

Rolco
360

68

> > > 29 2011

business stories ~ 50

04

, SCA

,
,
.

SCA

SCA
, , ,
.
brands Tena, Libero, Libresse Zewa. SCA
. SCA
, . SCA

. ,
,
. ,
.
,
.

SCA. 2001,
, CO2,
20% 2020, 2005.

. country manager
SCA Hygiene Products.

SCA
.

18
brand Zewa.
Zellstoff-Fabrik Waldhof
Zewa
.

Zewa. Zewa brand

.
, ,
, . brand
, Zewa

. brand

. 1995
SCA
Papierwerke Waldhof Aschaffenburg
brand Zewa.
SCA

. Zewa
12
, .
brand
,
.

30

2,6 . CO2

70

> > > 29 2011

business stories ~ 50

04

( )

Fix

,




,

.




.

.



3 Coca-Cola,
Pepsico, Nestle Hellas ..,
, Iris
,
.

.



.

,

. Strongest Companies in Greece ICAP Group
,


. Strongest Companies
in Greece

(credit ratings) ICAP Group. ICAP Group



.
Strongest
Companies in Greece
.

, 1955

,
.. ,
, . 1984
3
Coca-Cola, Fanta, Sprite Tuborg.

Tuborg

.
,
,
.
1987

1988
.
1990.
,
23% - 24%.
.


, , ,

.


,


.

24

,


,
.

 29 2011> > >

business stories ~ 50

04

AEGEAN

6,23
2010
29
Airbus

Aegean
,
. Aegean
,
.

, , . H Aegean,
, 2010 6,23 . A 30/06/2010
, Star Alliance. Star Alliance,
1.160 Star Alliance
181 . Miles & Bonus
27 .
Gold Card 990 lounges . Aegean
29 Airbus A320 (A319, A320,
A321), 3 . 12 , Aegean
European Regions Airline Association (ERA). ,
. ,
Skytrax World Airline,
2009.

6,23
. Aegean 2010
: 29 ( Airbus)

71