7 PS OF HOSPITALITY INDUSTRY

The seven Ps are:

Product y Price y Promotion y Place y Process y Physical Evidence y People
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PRODUCT
Product is the sum total of physical and psychological satisfactions it provides to the buyer. y Product is made up of three parts  Tangible product- material and construction  Extended product- services  Generic product- the benefits
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The basic hospitality products

Goods y Services y Environment

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PRICE
Price is the exchange value of product or services, always expressed in the terms of money. y Pricing is the art of translating the qualitative offering in to quatitative terms y Pricing is difficult and must reflect supply and demand
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FACTORS OF PRICING
Perishability y Intangibility y Fixed and variable cost y Competition y Company objective y Proposed positioning strategies y Target group and willingness to pay y Government regulations
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PROMOTION
Promotion is a tool of communication used to inform the target market customers about goods and services , to help facilitates the exchange process. y Promotion includes all the tools available for the marketer for the marketing communication
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ELEMENTS OF PROMOTION
Personal selling y Sales promotion y Public relation y Direct mail y Trade fairs and exhibition y Advertising y sponsorship
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PLACE
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A channel of distribution comprises of a set of institutions , which perform all the activities required to move a product and its title ,from production to consumption - BUCKLIN Place is also known as channel, distribution or intermediary.

CHANNELS OF PLACE
Direct channel y Indirect channel y Electronic channel y Wholesale y Retail
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Manufacturer

Manufacturer Wholesaler

Retailer Consumer

Consumer

INDIRECT DISTRIBUTION

DIRECT DISTRIBUTION

PROCESS
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Process refers to the systems used to assist the organization in delivering the service. It includes how to promote and deliver the value that is created but also how to educate and support customers on an ongoing basis.

PHYSICAL EVIDENCE
Means all physical , tangible and controllable aspect of a service organization. y Its the material part of the service
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Physical evidence include: essential evidence  peripheral evidence  comforts  facilities

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Physical evidence is such as packaging Internet/web address Paper work(invoice, ticket, dispatch notes) Brochures Furnishings Signage Business card Mail boxes

PEOPLE
People is the major part of marketing mix y It concerned with two parties # marketer # customer y Employee as an element of people mix y People constitute an important dimension in the management of services in their role both services and as customers.
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INTERNAL MARKETING
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Is a concept is that applies in the industry where the internal product (job) is sold to internal customers(employees).

RECRUITMENT AND TRAINING

Is the core activities in the HRM. This Process including peoples. y A main belief in the HRM is that employees are a scare resources and should be used properly.
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Thank you