SCHOOL OF COMMERCE

PRESENTATION
ON
Submitted to
Prof. Sarita Rana
Submitted by
Takshi Lilaramani
ITC's Vision
Sustain ITC's position as one of India's most valuable corporations
through world class performance, creating growing value for the
Indian economy and the Company's stakeholders.
ITC's Mission
To enhance the wealth generating capability of the enterprise in a
globalising environment, delivering superior and sustainable
stakeholder value.
ITC's Core Values
ITC's Core Values are aimed at developing a customer-focused,
high-performance organisation which creates values for all its
stakeholders.
Lets Put India
First
MASTER STROKES
OF ITC
Chairperson - Y C Deveshwar
Directors - S S H Rehman, A Singh, K
Vaidyanath, A Baijal, J P Daly, R K
Kaul, S H Khan, S B Mathur, D K
Mehrotra, H G Powell, P B Ramanujam,
B Sen, RS Tarneja, B Vijayaraghavan
PAST AND PRESENT
24 Aug1910 ITC incorporated under the name of
'Imperial Tobacco Company of India Limited'.
1925 ITCs Packaging & Printing Business Division was
set up as a strategic backward integration for ITCs
Cigarettes business.
1974 The Company's ownership progressively
Indianised, and the name of the Company was
changed to ITC Limited (Indian tobacco company).
1975 The Co. launched its HOTEL BUSINESS which
was named ITC-Welcome group Hotel Chola.
1979 ITC entered the Paperboards Business by
promoting. Bhadrachalam Papaerboards Limited, which
today has become the market leader in India.
1985 Surya Nepal Pvt. Ltd.
PRODUCT PORTFOLIO
WILLS LIFESTYLE
RURAL PROJECTS
Mangaldeep incense sticks
WELOCOME GROUP OF
HOTELS
THE STARTERS
The Starting point of The company was Imperial Tobacco Co. of India
Ltd. The Company manufacture and distribute cigarettes and
smoking tobaccos and speciality papers including cigarette tissue
papers (Sole manufacturer in the country).
Insignia
India Kings Due to the Ban on cigarettes
Classic adds therefore,
Gold Flake NO PREVIEW AVAILABLE
Silk Cut
Navy Cut
Scissors
Capstan
Berkeley
Bristol
Flake.
Other Products
Kitchens of Inuia
Ninto
Canuy man
Bingo
Expiession
SWOT ANALYSIS
STRENGTHS
Brand
Management
WEAKNESS
Unrelated diversification
OPPORTUNITY
Rural Market
E choupal
THREATS
Increasing tax in Cigarettes
Health hazard
MARKETING STRATEGY
They have a DIFFERANTIAL MARKETING
STRATEGY type.
Always use their existing channels.
Utilizing nominal resources related with the
brand Eg:- E-Chaupal, MangalDeep,
Brand Ambassador are selected according to
the brands and mostly are YOUTH ICONS
They emphasize on going with the FLOW and
making their Followers .
EFFECT ON ECONOMY
ITC is the Second Largest Exporter in INDIA
They have made a mark in the Business World
for their Hotels, Management, FMCG
(Kitchens of India),Cigarettes
Rural Development Programs have gained
National and International Acceptance.
Total turnover of ITC is 21355.94 crores in
financial year 2007-08.
Competitors of ITC Ltd.
Golden Tobacco Limited
Godfrey Philips India Ltd.
VST Industries Ltd.
RTCL Ltd.
Hindustan Unilever Ltd.
Marico