RURAL MARKETING PROTECTING RURAL CONSUMERS AGAINST CONTERFEITS CONSUMER GOODS

PRESENTED BY

AG VI

OVERVIEW OF THE DISCUSSION

Importance of the rural consumers Spurious products- COUNTERFEITS Strategies for companies in marketing products for rural consumers How does a rural consumer identify a product? 4 As Modes of creating awareness

"A rural consumer is brand loyal and this also make it easy to sell lookalike"

COUNTERFEITS?
They bear identical name, packaging, graphic, colour, scheme and even the manufacturers address.

ORIGINAL PRODUCT COLGATE TOOTHPASTE DAIRY MILK KIT KAT COFFEE BITE MANGO BITE POLO VICKS FAIR & LOVELY NIRMA RIN CADBURY S ECLAIRS

FAKE PRODUCT CALGATE, COLLEGE TOOTHPASTE DAILY MILK KIR KAT COFFEE TOFFEE MANGO RIPE AND MANGO BITS ROLO VIBEX FAIR & LONELY NILMA RUN CHOUDHARY S ECLAIRS

Strategies for Companies in Rural Marketing

Product: No compromising on quality, reduce their size to match the rural demand. Pricing: Fair pricing of the products Promotion: Meet the retailers' margin. Create awareness regarding the evils of fake products. Physical Distribution: Sales professionals who can easily converse with the retailers and can build cordial relations.

How does a Rural consumer identify a Product?

Color Shape Size Price Purpose Visuals of animals,, birds and numbers

Challenges to communicate with rural consumers

Low literacy levels Poor media recall and exposure Diversely spread rural audience Various languages, lifestyles and cultures

Wall painting Street shows Organizing dramas Retail shop banner Ad on bullock carts Ad on rural bus, mobile vans..

Through School Children

 Rural Fairs and special occasions  Puppetry

News papers and Radio

 Medical Camps

Fake products damage the leading companies' sales and brand image and also create problems to consumers health. Hence, the companies that are worse affected by fake brands have to prevent their footage by adopting various strategies as discussed. When consumers come across such fake products they can take the issue to the companies and/or legal authorities.