Guerrilla Marketing:

Guerrilla Marketing

..2546 5

4



60

Brand

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Page 1

24 7-eleven





7- eleven

7- eleven

7- eleven

OTOP

Lays






Lays

7-eleven

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Generic Brand

Xerox

7-eleven



7-eleven
500,000

10

Give Marketing 3
40% 60%




7-Eleven

(Origin)

(Curve)

1

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Page 3

Research and
(Curve)
Development

References
Levinson, Jay Conrad Z1984) Guerrilla Marketing: Secrets for Making Big Profits from Your Small
Business, Boston: Houghton Mifflin Company.
SMEs Today 69 2551
21 .. 2552 32 11305
(2547) http://www.marketeer.co.th/inside_detail.php?inside_id=2721
http://www.taokaenoi.co.th/company-thai-1.html
http://news.sanook.com/recommended/sanook_47422.php

21 .. 2552 32 11305
http://www.taokaenoi.co.th

Copyright 2009 College of Management, Mahidol University. All rights reserved.

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