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    5 views1 page

    Source: Ô !

    Uploaded by

    Aliya Fazeel

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Brands spread by word of mouth (overall both positive and negative), Australia vs.

    USA, 2010

    Top 10 Australian Brands


    Rank #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Brand Telstra Optus Coles Apple Computer Coca-Cola Sony AFL Woolworths Qantas Toyota

    Top 10 U.S. Brands


    Rank #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Brand Verizon AT&T Coca-Cola Pepsi Walmart Ford Apple Computer McDonalds Dell Computers Toyota

    Source: Keller Fay, The Soup Extracted from: Australians have 67.8 branded conversations a week exceeding those of their US counterparts.

    Media trends

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