Presentation on Input Output Model of Organization and its Strategic Management

Presented By Pratibha Mukherjee Roll No-20100142

Definition
Strategic Management involve the full set of commitment, decision, action which are required for the firm to achieve a) Strategic Competitiveness b) Strategic Competitive Advantage c) Above Average Return

Input Output Model

The firm first step in the process is to analyze its external and internal environment to determine it resources, capability and core competencies it is called input. With this information firm develop vision, mission and formulate its strategy. To implement this strategy the firm take action. Carefully integrated strategy formulation and implementation action result in desired outcome. Eg:-Bharti Airtel

External Environment Analysis of Bharati Airtel

Political a) Government support to support FDI in telecom sector. b) Banning of phone use in certain circumstance. Economical a) World wide recession-Both boom and bane. b) Middle class consumer base growing due to accelerate economic growth.

To be continue ..
Technology a) Efficient customer care services. b) Utilization of E-commerce facilities. c) Emerging Technology. Socio Cultural a) High end phone becoming status symbol. b) Tech Savvy generation.

Internal Analysis
a) Well defined reward and recognition system. b) Young team. c) Ability to raise funds.

Actions
Differentiation Strategy:-Best service provider, good callcenter,services especially in local area. Focus Strategy:-Airtel is focusing on the customer who is having more than 10,000 billing. Airtel is offering landline service which consist of Primary Rated Interface(PRF) Cost Leadership Grap the opportunity in untapped rural market.

Output
Bharti Airtel is the second largest telecom market. Lowest Tariff charges in the world. Airtel largest player with presence in 23 circle. Able to capture largest market share in rural market.

Conclusion
In input output model 3 element are most important things:I. Input II. Action III. Outcome So to get above average return it is very important to implement all this element in proper way.

Thank You